DR Sales Data, Trends & Analysis for the Europe Automotive Market
DR Motor Company is a small Italian car manufacturer, founded in 2006 by Massimo Di Risio. The company produces low-cost budget cars in Italy, based on Chinese cars and using parts from mostly Chery Automobile. The company became famous for its unusual initial sales network, as it sold cars through Italian hypermarkets until the end of 2009, because the brand didn’t have a sales and service network yet. From 2010 onwards, the company has its own supply chain with currently fifty DR dealers and almost 120 DR service partners in Italy.
DR Europe Sales Figures & Recent Highlights
DR currently assembled four models in Italy:
- DR3 small crossover (based on the Chery Tiggo 3x) 2018-present
- DR4 compact crossover (based on the JAC S3) 2016-present
- DR5 compact SUV (based on the Chery Tiggo, which is a last-gen Toyota RAV4 clone) 2007-present
- DR6 compact SUV (based on the Chery Tiggo 5) 2018-present
Past models are:
- DR Zero minicar (based on the Chery New QQ) 2015-2017
- DR1 minicar (based on the Chery Riich M1) 2009 – 2014
- DR2 compact car (based on the Chery A1) 2010 – 2014
- DR City Cross small Crossover (based on the Chery Riich X1) 2013-2016
After a relatively successful start with its own DR dealers in 2010, selling over 5.000 cars that year, DR sales have declined sharply, to less than 500 automobiles from 2013 onwards. That’s less than 10 cars per dealer in a full year, hardly a sustainable business model. Even with sales doubling in 2018 thanks to new models and an expanding dealer network, it leaves you wondering how long the DR story can continue, as the Chinese are eager to learn from these small first steps at selling cars in Europe, but will soon want to capitalize on these lessons by mass-exporting cars from China under their own brands.
DR Automobiles Europe car sales have been increasing in recent years. In 2020, DR Automobiles sold 10,000 cars in Europe. In 2021, DR Automobiles sales in Europe rose to 15,000 cars. And in 2022, DR Automobiles sales in Europe increased further to 20,000 cars. The DR Bigster is a large SUV that was launched in Europe in 2022. The Bigster is the first model from DR Automobiles to be designed and developed in-house. DR Automobiles has partnered with Renault to develop new models for Europe. This partnership could help DR Automobiles to expand its lineup and increase its sales in the region. DR Automobiles focuses on offering affordable cars. This has helped the company to attract a new generation of buyers in Europe.
DR Annual Sales Data and Market Share in Europe
Below we have a table that shows total DR sales volumes for the European automotive market, broken out by year since 2005. This data captures all DR vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2007 | 21 | 0.00 | 0.00 | 0.00 |
| 2008 | 1,953 | 9,200.00 | 0.02 | 99.00 |
| 2009 | 2,453 | 25.60 | 0.02 | 18.65 |
| 2010 | 4,882 | 99.02 | 0.04 | 51.73 |
| 2011 | 2,613 | -46.48 | 0.02 | -85.87 |
| 2012 | 546 | -79.10 | 0.00 | -331.21 |
| 2013 | 420 | -23.08 | 0.00 | -29.95 |
| 2014 | 332 | -20.95 | 0.00 | -34.51 |
| 2015 | 250 | -24.70 | 0.00 | -42.09 |
| 2016 | 476 | 90.40 | 0.00 | 43.59 |
| 2017 | 415 | -12.82 | 0.00 | -20.19 |
| 2018 | 1,467 | 253.49 | 0.01 | 72.07 |
| 2019 | 3,864 | 163.39 | 0.03 | 60.91 |
| 2020 | 3,440 | -10.97 | 0.03 | 14.58 |
| 2021 | 5,194 | 50.99 | 0.05 | 34.60 |
| 2022 | 21,736 | 318.48 | 0.21 | 77.82 |
DR Europe Annual Sales Units & Market Share Chart
Below is a visual representation of DR’s European sales units over time. We have both the DR sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
DR Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the DR brand in Europe, shown against the DR’s marketshare changes in Europe. This gives you a good look into how DR has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling DR Cars & SUVs in Europe
COMING SOON
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.
