Daimler AG Sales Data, Trends & Analysis for the U.S Automotive Market
Daimler AG was a German multinational corporation headquartered in Stuttgart, Germany. Founded in 1926, the company was traditionally one of the world’s leading manufacturers of luxury vehicles, commercial vehicles, and automotive components. However, it’s worth noting that Daimler AG announced plans to split into two separate entities: one focused on passenger cars and another on trucks. The passenger car business was to operate under the name Mercedes-Benz Group AG, and the commercial vehicles business under Daimler Truck Holding AG. Daimler has various collaborations and joint ventures with other manufacturers to expand its global presence and to work on new technologies. For example, they have worked closely with the Renault-Nissan-Mitsubishi Alliance on various projects.
Daimler AG U.S Sales Figures & Recent Highlights
The history of Daimler in the U.S. is deeply tied to Mercedes-Benz, which has been selling cars in the United States since the 1950s. Over the years, the brand has built a reputation for luxury, quality, and engineering excellence. Mercedes-Benz USA, LLC, a subsidiary of Daimler AG, is responsible for the distribution, marketing, and customer service for all Mercedes-Benz products in the U.S.
Mercedes-Benz has been a leading player in the U.S. luxury car market, with models like the C-Class, E-Class, and S-Class sedans as well as SUVs like the GLE and GLS. The AMG line has gained a dedicated following among enthusiasts looking for high-performance luxury cars. With the launch of the EQ sub-brand, Mercedes-Benz has been introducing a series of electric and plug-in hybrid models like the EQC and EQS to compete in the growing electric vehicle market.
Mercedes-Benz has strong brand equity in the U.S., built on decades of delivering high-quality, luxury vehicles. The brand is facing the challenges of a rapidly evolving industry, including a move toward greater electrification and the adoption of autonomous technologies. Nonetheless, its diversified product line, strong focus on innovation, and brand reputation position it well for the future.
In recent years, Mercedes-Benz has performed well in the US market. In 2022, the company sold over 373,000 vehicles in the US, making it the third-best-selling luxury automaker in the country. The company has launched a number of new products in recent years, such as the Mercedes-Benz EQS electric sedan and the Mercedes-Benz G-Class SUV. These new products have been well-received by American consumers.
Daimler AG U.S Monthly Sales Data
Below we have a table that shows Daimler AG sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Daimler AG’s new vehicle sales in the US across all its owned brands.
Daimler AG Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Daimler AG sales volumes for the US automotive market, broken out by year. This data captures all Daimler AG sales for the entire United States automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1983 | 6,122 | 0.00 | 0.37 | 0.00 |
| 1984 | 19,548 | 219.31 | 0.93 | 59.91 |
| 1985 | 12,978 | -33.61 | 0.35 | -164.64 |
| 1986 | 21,897 | 68.72 | 0.55 | 36.34 |
| 1987 | 17,619 | -19.54 | 0.48 | -13.78 |
| 1988 | 16,945 | -3.83 | 0.44 | -10.00 |
| 1989 | 14,677 | -13.38 | 0.42 | -4.31 |
| 1990 | 14,344 | -2.27 | 0.48 | 11.64 |
| 1991 | 13,923 | -2.94 | 0.51 | 6.20 |
| 1992 | 15,966 | 14.67 | 0.61 | 17.38 |
| 1993 | 14,772 | -7.48 | 0.54 | -14.55 |
| 1994 | 0 | -100.00 | 0.00 | 0.00 |
| 1995 | 0 | 0.00 | 0.00 | 0.00 |
| 1996 | 0 | 0.00 | 0.00 | 0.00 |
| 1997 | 0 | 0.00 | 0.00 | 0.00 |
| 1998 | 0 | 0.00 | 0.00 | 0.00 |
| 1999 | 0 | 0.00 | 0.00 | 0.00 |
| 2000 | 0 | 0.00 | 0.00 | 0.00 |
| 2001 | 0 | 0.00 | 0.00 | 0.00 |
| 2002 | 0 | 0.00 | 0.00 | 0.00 |
| 2003 | 1,941 | 0.00 | 0.10 | 100.00 |
| 2004 | 10,277 | 429.47 | 0.73 | 86.93 |
| 2005 | 243,931 | 2,273.56 | 1.42 | 48.46 |
| 2006 | 270,036 | 10.70 | 1.62 | 12.04 |
| 2007 | 269,867 | -0.06 | 1.66 | 2.60 |
| 2008 | 259,857 | -3.71 | 1.95 | 14.65 |
| 2009 | 212,012 | -18.41 | 2.02 | 3.40 |
| 2010 | 230,963 | 8.94 | 1.97 | -2.39 |
| 2011 | 267,216 | 15.70 | 2.07 | 4.72 |
| 2012 | 323,961 | 21.24 | 2.07 | 0.34 |
| 2013 | 343,768 | 6.11 | 2.19 | 5.41 |
| 2014 | 367,890 | 7.02 | 2.22 | 1.40 |
| 2015 | 374,720 | 1.86 | 2.14 | -3.90 |
| 2016 | 379,862 | 1.37 | 2.16 | 0.82 |
| 2017 | 375,311 | -1.20 | 2.17 | 0.61 |
| 2018 | 350,360 | -6.65 | 2.02 | -7.73 |
| 2019 | 352,734 | 0.68 | 2.07 | 2.53 |
| 2020 | 324,708 | -7.95 | 2.21 | 6.29 |
| 2021 | 329,665 | 1.53 | 2.20 | -0.13 |
| 2022 | 342,887 | 4.01 | 2.50 | 12.00 |
| 2023 | 342,240 | -0.19 | 2.20 | -13.72 |
| 2024 | 281,259 | 0.00 | 2.11 | 0.00 |
Daimler AG U.S Annual Sales Units & Growth Chart
Below is a visual representation of Daimler AG’s U.S sales units over time. We have both the Daimler AG sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Daimler AG U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Daimler AG in the United States, shown against the Daimler AG’s marketshare changes in the United States. This gives you a good look into how the Daimler AG has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
