Daimler AG Sales Data, Trends & Analysis for the European Automotive Market
Daimler AG, now known as Mercedes-Benz Group, is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world’s leading car and truck manufacturers, and its brands include Mercedes-Benz, Maybach, Smart and Daimler Trucks. The company is committed to innovation and sustainability. It is a leader in the development of electric vehicles and autonomous driving technology. Mercedes-Benz Group has also set a goal of achieving carbon neutrality by 2039.
Daimler AG Europe Sales Figures & Recent Highlights
Daimler AG, particularly through its Mercedes-Benz brand, has a long and storied history in Europe, dating back to the late 19th century. It’s one of the oldest automotive brands in existence and has been synonymous with luxury, quality, and innovation. Mercedes-Benz has its headquarters in Stuttgart, Germany, and is considered one of the “Big Three” German luxury automakers, along with BMW and Audi. Mercedes-Benz has maintained a strong presence in Europe’s luxury car market, with models like the C-Class, E-Class, and S-Class holding significant market share. The brand’s SUV lineup, including the GLA, GLC, and GLE, has been well-received in Europe, where SUVs continue to gain market share. The performance-oriented AMG models are popular among European customers looking for high-performance luxury cars. The EQ sub-brand is Daimler’s answer to the growing demand for electric vehicles in Europe. Models like the EQC and EQS are part of the brand’s strategy to electrify its lineup.
Mercedes-Benz and other Daimler brands have a strong footing in Europe, both in the passenger and commercial vehicle segments. The company is investing heavily in electrification and digital technologies to meet consumer demand and regulatory requirements. However, challenges like the rapid transition to electric vehicles, stiff competition, and regulatory complexities remain. Mercedes-Benz Group is the second-largest automaker in Europe, and its vehicles are popular among European consumers. The company is known for its luxury vehicles, high-performance cars, and innovative technologies. Mercedes-Benz Group is also a leader in the European electric vehicle market.
In recent years, Mercedes-Benz Group has performed well in the European market. In 2022, the company sold over 1.1 million vehicles in Europe, making it the second-best-selling automaker in the region. It is expected that Mercedes-Benz Group will continue to perform well in the European market in the coming years. The company has a strong brand presence in Europe, and it is investing in new products and technologies.
Daimler AG Annual Sales, Growth & Market Share in Europe
Below we have a table that shows total Daimler AG sales volumes for the European automotive market, broken out by year. This data captures all Daimler AG sales for the entire European automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 424,503 | 0.00 | 5.14 | 0.00 |
| 1998 | 554,470 | 30.62 | 5.86 | 12.26 |
| 1999 | 617,500 | 11.37 | 5.45 | -7.44 |
| 2000 | 748,401 | 21.20 | 6.39 | 14.75 |
| 2001 | 790,390 | 5.61 | 6.36 | -0.47 |
| 2002 | 808,757 | 2.32 | 6.46 | 1.57 |
| 2003 | 796,122 | -1.56 | 6.34 | -2.04 |
| 2004 | 773,196 | -2.88 | 5.54 | -14.30 |
| 2005 | 775,480 | 0.30 | 5.56 | 0.34 |
| 2006 | 770,643 | -0.62 | 5.59 | 0.48 |
| 2007 | 769,599 | -0.14 | 5.57 | -0.37 |
| 2008 | 717,561 | -6.76 | 5.57 | 0.01 |
| 2009 | 601,742 | -16.14 | 4.57 | -21.84 |
| 2010 | 606,894 | 0.86 | 4.80 | 4.74 |
| 2011 | 594,505 | -2.04 | 4.72 | -1.56 |
| 2012 | 587,013 | -1.26 | 5.18 | 8.75 |
| 2013 | 623,707 | 6.25 | 5.50 | 5.92 |
| 2014 | 660,585 | 5.91 | 5.48 | -0.39 |
| 2015 | 778,657 | 17.87 | 6.04 | 9.23 |
| 2016 | 877,027 | 12.63 | 6.33 | 4.65 |
| 2017 | 942,633 | 7.48 | 6.50 | 2.51 |
| 2018 | 921,580 | -2.23 | 6.43 | -0.97 |
| 2019 | 965,934 | 4.81 | 6.55 | 1.78 |
| 2020 | 712,727 | -26.21 | 6.35 | -3.06 |
| 2021 | 616,191 | -13.54 | 5.56 | -14.22 |
| 2022 | 663,208 | 7.63 | 6.45 | 13.78 |
Daimler AG Europe Annual Sales Units & Growth Chart
Below is a visual representation of Daimler AG’s European sales units over time. We have both the Daimler AG sales units and the growth in the European market. Click on the items in the legend to see each series by itself.
Daimler AG Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Daimler AG in Europe, shown against the Daimler AG’s marketshare changes in Europe. This gives you a good look into how the Daimler AG has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
