Daihatsu Sales Data, Trends & Analysis for the Europe Automotive Market
Daihatsu has officially been pulled out of the European car market at the end of 2013, as was announced in January 2011. The Toyota brand, a specialist in small cars and minicars, was unable to make a profit in Europe because of the strong Yen-Euro exchange rate and the small profit margins on minicars. Daihatsu’s main competitor Suzuki produces its minicar Alto in India and also has a factory in Hungary for local production of most of its other models, making it less vulnerable to the exchange rate of the Yen and high costs of logistics.
Daihatsu Europe Sales Figures & Recent Highlights
Daihatsu sales in Europe have fallen sharply, from around 58.000 cars in 2007 to just over 500 in 2013 and maybe a handful of left-over stock cars still to be registered in 2014. Even the rebadged last generation Toyota Yaris (built in Europe) as a Daihatsu Charade couldn’t turn the dying brand around. Chevrolet faced a similar fate as it has been pulled from the European market at the end of 2015, even though it was more successful in volume than Daihatsu.
The brand’s best selling model in the last couple of years was the Terios small SUV, one of the first models in the fastest growing segment of the market. Toyota may want to re-introduce the next generation of the SUV under its own label as the Toyota Rush, as it already does in some markets around the world, just to keep a foothold in this popular segment.
Daihatsu Annual Sales Data, Growth and Market Share in Europe
Below we have a table that shows total Daihatsu sales volumes for the European automotive market, broken out by year. This data captures all Daihatsu vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 13,037 | 0.00 | 0.16 | 0.00 |
| 1998 | 12,198 | -6.44 | 0.13 | -22.48 |
| 1999 | 39,592 | 224.58 | 0.35 | 63.14 |
| 2000 | 30,149 | -23.85 | 0.26 | -35.68 |
| 2001 | 23,196 | -23.06 | 0.19 | -37.91 |
| 2002 | 22,946 | -1.08 | 0.18 | -1.81 |
| 2003 | 26,288 | 14.56 | 0.21 | 12.33 |
| 2004 | 28,111 | 6.93 | 0.20 | -3.81 |
| 2005 | 35,545 | 26.45 | 0.25 | 20.95 |
| 2006 | 43,734 | 23.04 | 0.32 | 19.62 |
| 2007 | 49,598 | 13.41 | 0.36 | 11.62 |
| 2008 | 55,132 | 11.16 | 0.43 | 16.13 |
| 2009 | 35,369 | -35.85 | 0.27 | -59.27 |
| 2010 | 19,996 | -43.46 | 0.16 | -69.94 |
| 2011 | 8,631 | -56.84 | 0.07 | -130.48 |
| 2012 | 4,659 | -46.02 | 0.04 | -66.92 |
| 2013 | 530 | -88.62 | 0.00 | -778.73 |
| 2014 | 10 | -98.11 | 0.00 | -5,535.18 |
| 2015 | 0 | -100.00 | 0.00 | 0.00 |
| 2016 | 0 | 0.00 | 0.00 | 0.00 |
| 2017 | 0 | 0.00 | 0.00 | 0.00 |
| 2018 | 0 | 0.00 | 0.00 | 0.00 |
| 2019 | 0 | 0.00 | 0.00 | 0.00 |
| 2020 | 0 | 0.00 | 0.00 | 0.00 |
| 2021 | 0 | 0.00 | 0.00 | 0.00 |
| 2022 | 0 | 0.00 | 0.00 | 0.00 |
Daihatsu Europe Annual Sales Units & Growth Chart
Below is a visual representation of Daihatsu’s European sales units over time. We have both the Daihatsu sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Daihatsu Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Daihatsu brand in Europe, shown against the Daihatsu’s marketshare changes in Europe. This gives you a good look into how Daihatsu has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Daihatsu Cars & SUVs in Europe
Coming Soon
Sources: Manufacturers, ANDC, JATO Dynamics.
