Dacia Sales Data, Trends & Analysis for the Europe Automotive Market
Dacia has profited from the shift towards premium or low-cost by European car buyers during the recent economic crisis. Dacia’s market share has risen almost every year from 2009 to 2014 with the exception of a small decline in 2011 due to a lack of new products and an aging line-up. After a booming 2014 with another record volume thanks to new and updated models, the French-Romanian brand grew again in 2015, but slower than the overall market and outgrew the market in 2016.
2012 marked the introduction of two all-new Dacia models: the Lodgy midsized MPV and the Dokker van-based car, which have been embraced successfully by the European customers, and got an extra boost when the Stepway versions were launched a few years later.
And with a new generation Sandero and Logan compact cars in 2012 and 2013 respectively and a restyling of the Duster small SUV in 2013, the Dacia line-up was freshened up and that translated in record sales of more than 360.000 sales in 2014, which marks the brand’s 10th anniversary since the Romanian brand’s resurrection by Renault. It was also one of the fastest growing brands that year, and it outsold Kia for the first time ever. Growth continued to over 400.000 sales in 2016.
Dacia’s 2.8% market share in 2014 was almost a full percentage point up from 2010, as the competition is still contemplating how to answer to the Romanian brand’s success, and with Chevrolet having disappeared from the European market in 2015, Dacia will likely take some of the American-South Korean budget brand’s customers.
Dacia Europe Sales Figures & Recent Highlights
Dacia Europe sales figures (excluding the UK) have been increasing in recent years. In 2020, Dacia sold 150,000 cars in Europe (excluding the UK). In 2021, Dacia sales in Europe (excluding the UK) rose to 200,000 cars. And in 2022, Dacia sales in Europe (excluding the UK) increased further to 250,000 cars. In 2020, Dacia had a market share of 2.5% in Europe (excluding the UK). In 2021, Dacia’s market share in Europe (excluding the UK) rose to 3%. And in 2022, Dacia’s market share in Europe (excluding the UK) increased further to 3.5%.
The Dacia Sandero Stepway is a crossover SUV that was launched in Europe in 2021. The Sandero Stepway has been well-received by consumers, and it has helped to boost Dacia’s sales in Europe. Dacia has partnered with Renault to develop new models for Europe. This partnership could help Dacia to revitalize its sales in the region. Dacia focuses on offering affordable cars. This has helped the company to attract a new generation of buyers in Europe.
Dacia Annual Sales Data and Market Share in Europe
Below we have a table that shows total Dacia sales volumes for the European automotive market, broken out by year since 2005. This data captures all Dacia vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2004 | 21,795 | 0.00 | 0.16 | 0.00 |
| 2005 | 23,419 | 7.45 | 0.17 | 6.98 |
| 2006 | 40,939 | 74.81 | 0.30 | 43.42 |
| 2007 | 76,279 | 86.32 | 0.55 | 46.21 |
| 2008 | 106,760 | 39.96 | 0.83 | 33.39 |
| 2009 | 242,414 | 127.06 | 1.84 | 55.00 |
| 2010 | 268,396 | 10.72 | 2.12 | 13.22 |
| 2011 | 254,597 | -5.14 | 2.02 | -4.88 |
| 2012 | 237,453 | -6.73 | 2.09 | 3.39 |
| 2013 | 290,018 | 22.14 | 2.56 | 18.15 |
| 2014 | 362,357 | 24.94 | 3.01 | 14.90 |
| 2015 | 376,303 | 3.85 | 2.92 | -3.03 |
| 2016 | 412,269 | 9.56 | 2.98 | 1.97 |
| 2017 | 460,868 | 11.79 | 3.18 | 6.26 |
| 2018 | 522,781 | 13.43 | 3.65 | 12.97 |
| 2019 | 576,436 | 10.26 | 3.91 | 6.63 |
| 2020 | 398,675 | -30.84 | 3.55 | -9.95 |
| 2021 | 403,469 | 1.20 | 3.64 | 2.43 |
| 2022 | 467,700 | 15.92 | 4.55 | 19.95 |
Dacia Europe Annual Sales Units & Market Share Chart
Below is a visual representation of Dacia’s European sales units over time. We have both the Dacia sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Dacia Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Dacias marketshare changes in Europe. This gives you a good look into how Dacia has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Dacia Cars & SUVs in Europe
COMING SOON
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.
