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Chinese Market Sales Figures

2018 China Automotive Sales Data & Reports Hub 

Quickly find the 2018 automotive sales reports and stats you want for the entire Chinese market. Automotive sales datas, charts and commentary for every segment, brand and automaker selling vehicles in China.

2018 China Automotive Sales Research

2018 was a notable year for the Chinese automotive market, with various challenges and shifts in consumer preferences. One of the most significant events in 2018 was that China witnessed its first annual decline in car sales in over two decades. Several factors contributed to this, including the ongoing trade tensions between the U.S. and China, a slowing domestic economy, and tightening credit conditions. Even as the broader car market slowed, NEVs experienced a boom. The government continued to support the NEV sector with incentives and subsidies, leading to a surge in sales of electric and plug-in hybrid vehicles. While the government continued to support the NEV market, there was a move to reduce subsidies gradually. The focus shifted from quantity to quality, emphasizing longer range and higher energy density. The previous trend of soaring SUV sales started to show signs of cooling down. While SUVs remained popular, the growth rate began to slow significantly in comparison to previous years. Local Chinese brands like Geely, BYD, and Great Wall continued to hold their own against foreign competition. Their strength in the SUV and NEV segments, in particular, allowed them to maintain a strong market presence. The trade war between China and the U.S. had repercussions on the automotive sector. American auto brands faced headwinds, while some European and Japanese brands managed to gain market share.

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