Cadillac Sales Data, Trends & Analysis for the European Automotive Market
Cadillac has been trying to get a foothold in the European premium car market for decades, without much success. The German Big Three, Audi, BMW and Mercedes-Benz, have this market pretty much divided among themselves, leaving nothing but a couple of breadcrumbs for other automakers, leave alone an American automaker.
Cadillac Europe Sales Figures & Recent Highlights
It’s not the product, Cadillac has come up with some pretty competitive models lately, with the XT5 replacing the SRX, but even more so with the CT6 and the new generation CTS and the ATS, the latter of which has come a long way from the days of the Saab 9-3 based BLS. These new models have pushed Caddy’s sales numbers in the United States back into territory long unknown to the brand, but they have been unable to increase Cadillac’s European sales to more than a handful a month. In fact, Cadillac car sales in Europe have fallen every year since 2009 till 2014, but started a recovery in 2015, when the brand restarted European operations and started to pursue realistic rather than ambitious targets.
With General Motors pulling Chevrolet out of the European market to focus on Opel as its mainstream brand, GM has promised to give more attention to Cadillac in Europe as a premium player. Still, the demand for American luxury vehicles is limited in Europe and a return to its 2007 peak of 3.000 sales would be an impressive feat and a testament to its greatly improved products.
I do understand why GM will keep trying, though. The brand really needs to compete in Europe to fight its biggest competitors on their home turf in order not to lose its credibility as a true premium brand, giving up on the continent would be a disgrace. But I believe they have a better chance to beat the Germans in the States than to come even close to one tenth of their sales in Europe. And that would give Cadillac at least some credibility in other markets around the world.
Cadillac Annual Sales, Growth & Market Share in Europe
Below we have a table that shows total Cadillac sales volumes for the European automotive market, broken out by year since 2005. This data captures all Cadillac vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1987 | 2,517 | 0.00 | 6.49 | 0.00 |
| 1988 | 3,065 | 21.77 | 11.73 | 44.70 |
| 1989 | 3,276 | 6.88 | 28.46 | 58.77 |
| 1990 | 3,407 | 4.00 | 38.98 | 27.00 |
| 1991 | 2,643 | -22.42 | 44.30 | 12.01 |
| 1992 | 2,314 | -12.45 | 42.76 | -3.59 |
| 1993 | 2,655 | 14.74 | 56.77 | 24.67 |
| 1994 | 1,391 | -47.61 | 44.43 | -27.78 |
| 1995 | 0 | -100.00 | 0.00 | 0.00 |
| 1996 | 1,676 | 0.00 | 62.63 | 100.00 |
| 1997 | 25,411 | 1,416.17 | 0.31 | -20,267.05 |
| 1998 | 25,333 | -0.31 | 0.27 | -14.95 |
| 1999 | 15,068 | -40.52 | 0.13 | -101.17 |
| 2000 | 18,135 | 20.35 | 0.15 | 14.16 |
| 2001 | 10,413 | -42.58 | 0.08 | -84.79 |
| 2002 | 599 | -94.25 | 0.00 | -1,650.83 |
| 2003 | 918 | 53.26 | 0.01 | 34.46 |
| 2004 | 1,035 | 12.75 | 0.01 | 1.54 |
| 2005 | 1,967 | 90.05 | 0.01 | 47.41 |
| 2006 | 1,521 | -22.67 | 0.01 | -27.90 |
| 2007 | 1,688 | 10.98 | 0.01 | 9.68 |
| 2008 | 1,325 | -21.50 | 0.01 | -18.77 |
| 2009 | 557 | -57.96 | 0.00 | -143.06 |
| 2010 | 822 | 47.58 | 0.01 | 34.90 |
| 2011 | 368 | -55.23 | 0.00 | -122.22 |
| 2012 | 307 | -16.58 | 0.00 | -8.01 |
| 2013 | 213 | -30.62 | 0.00 | -44.08 |
| 2014 | 279 | 30.99 | 0.00 | 18.83 |
| 2015 | 423 | 51.61 | 0.00 | 29.43 |
| 2016 | 540 | 27.66 | 0.00 | 15.87 |
| 2017 | 801 | 48.33 | 0.01 | 29.36 |
| 2018 | 906 | 13.11 | 0.01 | 12.72 |
| 2019 | 445 | -50.88 | 0.00 | -109.60 |
| 2020 | 106 | -76.18 | 0.00 | -219.25 |
| 2021 | 496 | 367.92 | 0.00 | 78.90 |
| 2022 | 684 | 37.90 | 0.01 | 32.71 |
Cadillac Europe Annual Sales Units & Growth Chart
Below is a visual representation of Cadillac’s European sales units over time. We have both the Cadillac sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Cadillac Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Cadillac brand in Europe, shown against the Cadillac’s marketshare changes in Europe. This gives you a good look into how Cadillac has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Cadillac Cars & SUVs in Europe
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