BMW Sales Data, Trends & Analysis for the Chinese Automotive Market
China auto sales statistics for BMW only include the models that are locally produced in China through the BMW-Brilliance Joint Venture with local manufacturing partner Brilliance Auto and excludes import models. With total BMW brand sales (including imports) of 425,765 units in 2014, the three locally produced models account for about two thirds of this figure. BMW started production of the 2-Series Active Tourer MPV in China in 2016, followed by a front-wheel drive compact sedan 1-Series in 2017 and the X3 midsized SUV, which will increase local production capacity to 400,000 annual units.
Car sales statistics from China only include domestic production and exclude imported models.
BMW China Sales Figures & Recent Highlights
BMW has a strong presence in China. BMW entered the Chinese market in 1994, and it has since become one of the best-selling luxury car brands in the country. In 2022, BMW sold over 791,000 vehicles in China, making it the brand’s largest market outside of Germany. BMW has a number of joint ventures in China. The largest joint venture is BMW Brilliance Automotive (BBA), which is a joint venture between BMW and Brilliance Auto. BBA produces BMW cars in China, and it also has a network of dealerships and service centers across the country.
BMW is also investing heavily in electric vehicles in China. The company has a number of electric vehicles on sale in China, and it plans to launch more in the coming years. BMW is committed to the Chinese market, and it sees China as a key growth market for the future. The company is investing heavily in China, and it is confident that it will continue to grow its market share in the country.
While BMW has enjoyed substantial success in China, it also faces intense competition. Other luxury automakers, such as Mercedes-Benz and Audi, also have a strong presence in the country. The rise of domestic Chinese automakers, especially in the EV sector, presents a new challenge for BMW. Companies like NIO, Xpeng, and BYD have been growing in prominence and offer competitive products in the electric vehicle space.
China’s economic growth, urbanization, and the increasing purchasing power of its consumers make it an attractive market for BMW in the foreseeable future. The company will likely continue to invest in expanding its presence, adapting to local preferences, and leveraging technological trends.
BMW Annual Sales, Growth and Market Share in China
Below we have a table that shows total BMW sales volumes for the Chinese automotive market, broken out by year since 2004. This data captures all BMW vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2005 | 26,921 | 0.00 | 0.85 | 0.00 |
| 2006 | 92,841 | 244.86 | 2.30 | 63.09 |
| 2007 | 95,035 | 2.36 | 1.88 | -22.41 |
| 2008 | 109,543 | 15.27 | 2.09 | 9.99 |
| 2009 | 170,816 | 55.94 | 2.17 | 3.93 |
| 2010 | 152,551 | -10.69 | 1.48 | -46.81 |
| 2011 | 162,318 | 6.40 | 1.46 | -1.64 |
| 2012 | 188,277 | 15.99 | 1.58 | 8.07 |
| 2013 | 233,329 | 23.93 | 1.63 | 2.70 |
| 2014 | 296,578 | 27.11 | 1.83 | 11.11 |
| 2015 | 297,993 | 0.48 | 1.61 | -13.72 |
| 2016 | 303,635 | 1.89 | 1.38 | -16.45 |
| 2017 | 376,227 | 23.91 | 1.64 | 15.68 |
| 2018 | 464,580 | 23.48 | 2.10 | 21.97 |
| 2019 | 544,572 | 17.22 | 2.70 | 22.05 |
| 2020 | 611,113 | 12.22 | 3.27 | 17.60 |
| 2021 | 629,554 | 3.02 | 3.11 | -5.02 |
| 2022 | 618,021 | -1.83 | 2.99 | -4.21 |
BMW China Annual Sales Units & Growth Chart
Below is a visual representation of BMW’s China sales units over time. We have both the BMW sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
BMW China Growth Rate & Market Share Chart
Below is the annual growth rate for the BMW brand in China, shown against the BMW’s marketshare changes in China. This gives you a good look into how BMW has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling BMW Cars & SUVs in China
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