Bentley Sales Data, Trends & Analysis for the European Automotive Market
Bentley sales in Europe are back up and have been rising steadily from 2009 through 2016, thanks to rising sales of its “volume” model Continental GT/GTC and the introduction of a new top-of-the-line Mulsanne.
The Continental GT has been the cornerstone of the Bentley brand and its best selling car since its introduction in 2003. It was an instant hit, pushing Bentley sales figures into formerly unknown territories. The Speed versions, with added horsepower and shedded weight kept its sales up in the last stages of its career. The second generation, introduced in 2011, added a V8 engine to the existing W12, improving fuel efficiency and making the car more attainable for a larger audience.
A Mulsanne was introduced in 2010 as a true successor to the Bentleys from earlier days with the same name, something the Continental GT-based Flying Spur never really has been able to do, even though it’s a great car. The Mulsanne even outsold its less expensive sibling in 2011 and 2012. The new generation Flying Spur has made a sales comeback in 2013. In 2016, the British brand has launched its first SUV, the Bentayga. Upon launch, it was the fastest, most luxurious and most expensive SUV on the market. Bentley’s production capacity of 5.000 annual units has already been sold before its launch. In its first year, almost 1.000 copies were sold in Europe, making it Bentley’s second best selling model and boosting brand sales to near its 2007 peak.
Bentley Europe Sales Figures & Recent Highlights
Overall, Bentley Europe sales have been increasing in recent years. The company is benefiting from a number of factors, including the introduction of new models, partnerships with other automakers, and its focus on electrification. Bentley is planning to expand its electric vehicle lineup in the coming years, and the company is confident that it can continue to grow its sales in Europe.
SUVs are the fastest-growing segment of the automotive market, and Bentley offers a number of popular SUVs, such as the Bentayga. Bentley has introduced a number of new models in recent years, such as the Bentley Bentayga Hybrid and the Bentley Flying Spur Hybrid. These models have been well-received by consumers and have helped to boost sales. Bentley is investing heavily in electrification. The company plans to launch several new electric vehicles in the coming years, including the Bentley EXP 100 GT.
Bentley Annual Sales, Growth & Market Share in Europe
Below is a visual representation of Bentley’s Europe sales units over time. We have both the Bentley sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2000 | 571 | 0.00 | 0.00 | 0.00 |
| 2001 | 474 | -16.99 | 0.00 | -27.82 |
| 2002 | 430 | -9.28 | 0.00 | -11.02 |
| 2003 | 342 | -20.47 | 0.00 | -26.29 |
| 2004 | 3,011 | 780.41 | 0.02 | 87.39 |
| 2005 | 3,477 | 15.48 | 0.02 | 13.45 |
| 2006 | 3,275 | -5.81 | 0.02 | -5.00 |
| 2007 | 3,586 | 9.50 | 0.03 | 8.46 |
| 2008 | 2,783 | -22.39 | 0.02 | -20.13 |
| 2009 | 1,451 | -47.86 | 0.01 | -95.97 |
| 2010 | 1,500 | 3.38 | 0.01 | 7.06 |
| 2011 | 1,738 | 15.87 | 0.01 | 14.14 |
| 2012 | 2,186 | 25.78 | 0.02 | 28.36 |
| 2013 | 2,126 | -2.74 | 0.02 | -2.78 |
| 2014 | 2,404 | 13.08 | 0.02 | 5.97 |
| 2015 | 2,395 | -0.37 | 0.02 | -7.40 |
| 2016 | 3,547 | 48.10 | 0.03 | 27.48 |
| 2017 | 3,882 | 9.44 | 0.03 | 4.26 |
| 2018 | 3,086 | -20.50 | 0.02 | -24.18 |
| 2019 | 3,299 | 6.90 | 0.02 | 3.70 |
| 2020 | 2,944 | -10.76 | 0.03 | 14.78 |
| 2021 | 2,857 | -2.96 | 0.03 | -1.75 |
| 2022 | 3,752 | 31.33 | 0.04 | 29.34 |
Bentley Europe Sales Units & Growth Chart
Below is a visual representation of Bentley’s Europe sales units over time. We have both the Bentley sales units and the growth in the European market. Click on the items in the legend to see each series by itself.
Bentley Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Bentley brand in Europe, shown against the Bentley’s marketshare changes in Europe. This gives you a good look into how Bentley has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Bentley Cars & SUVs in Europe
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