The Baojun 510
The Baojun 510 is a subcompact crossover SUV produced by Baojun, a Chinese automobile brand. Baojun is a joint venture between General Motors (GM), SAIC Motor Corporation, and Wuling Motors.
Baojun 510 Overview
The Baojun 510 was first introduced in 2017 and has since become one of Baojun’s most popular models in China. It is designed to cater to the growing demand for compact SUVs and is positioned as an affordable and practical option in the subcompact SUV segment. The Baojun 510 features a modern and stylish design, typical of subcompact crossover SUVs. It has a compact yet rugged appearance, with a raised ride height and prominent wheel arches. The front end is characterized by a prominent grille and headlights, giving it a distinctive and confident look. The Baojun 510 falls into the subcompact SUV category.
The 510 is powered by a 1.5-liter naturally-aspirated engine that produces 112 horsepower and 150 Nm of torque. It is available with either a 5-speed manual transmission or a CVT. The 510 has a spacious interior that can seat up to 5 passengers. The cargo space measures 430 liters, which can be expanded to 1300 liters by folding down the rear seats. The 510 comes standard with a variety of features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a sunroof, a parking sensor, and a cruise control.
Baojun 510 Sales Data & Trends
As of my last update, the Baojun 510 is primarily targeted at the Chinese domestic market. Baojun has experienced significant success in the highly competitive Chinese automotive market, thanks in part to the popularity of subcompact SUVs. The Baojun 510 starts at ¥64,800 (around $10,000). It is a good choice for buyers who are looking for a cheap and practical crossover SUV. Sales were strong for the first few years but it has lost its sales lustre in recent years, with sales falling from 300k+ units to under 25k units per year.
Baojun 510 China Sales Data & Charts
Sales figures for the Baojun 510 in China. Car sales statistics from China only include domestic production and exclude imported models.
China Annual Sales
China Annual Growth
Sources: Manufacturers, Chooseauto.