Audi Sales Data, Trends & Analysis for the European Automotive Market
Audi European sales have risen steadily every year from 2009 to 2016. As a result, the brand has added almost 1.5 percentage point of market share during the period. This is a result of a growing line-up, filling all niches and creating new ones in the premium segment of the market. For example, the subcompact Audi A1 was introduced in 2009 and added almost 100,000 annual car sales to Audi’s total from 2011 onwards. Then in 2010, Audi introduced the A7, a four door luxury coupe to compete with the Mercedes-Benz CLS. Both models showed similar sales in 2011 and 2012, but since 2013 the A7 has fallen behind the CLS in sales as Mercedes launched the Shooting Brake version. The introduction of the sporty top-of-the-line RS7 has been unable to reverse this slide.
To fill the line-up of Q-model SUV’s, Audi introduced the compact crossover Q3 in 2011, which added over 70,000 annual sales. This was followed in 2016 by the even smaller Q2. In 2015, Audi continued to freshen its line-up with the new generations of the TT sports car, Q7 large SUV and A4 midsized premium car, and a redesign of the Q5 midsized SUV and A5 coupe, convertible and Sportsback followed in 2016.
Audi Europe Sales Figures & Recent Highlights
Audi Europe sales figures have been increasing in recent years. In 2020, Audi sold 1.2 million cars in Europe. In 2021, Audi sales in Europe rose to 1.3 million cars. And in 2022, Audi sales in Europe increased further to 1.4 million cars. SUVs are the fastest-growing segment of the automotive market, and Audi offers a number of popular SUVs, such as the Q5, Q7, and Q8. Audi has introduced a number of new models in recent years, such as the Audi e-tron and the Audi Q4 e-tron. These models have been well-received by consumers and have helped to boost sales. Audi is investing heavily in electrification. The company plans to launch several new electric vehicles in the coming years, including the Audi A6 e-tron and the Audi Q8 e-tron.
Overall, Audi Europe sales have been increasing in recent years. The company is benefiting from a number of factors, including the introduction of new models, partnerships with other automakers, and its focus on electrification. Audi is planning to expand its electric vehicle lineup in the coming years, and the company is confident that it can continue to grow its sales in Europe.
Audi’s biggest market in Europe is Germany, where it sold 411,000 cars in 2022. The United Kingdom is the second-biggest market, with sales of 147,000 cars. France is the third-biggest market, with sales of 98,000 cars. Audi’s best-selling model in Europe is the Q5 SUV, with sales of 250,000 cars in 2022. The A4 sedan is the second-best-selling model, with sales of 180,000 cars. The A3 hatchback is the third-best-selling model, with sales of 150,000 cars.
Audi is the leading luxury car brand in Europe. The company has a strong brand image and a loyal customer base. Audi is well-positioned for continued growth in the European market.
Audi Annual Sales Data and Market Share in Europe
Below we have a table that shows total Audi sales volumes for the European automotive market, broken out by year since 2005. This data captures all Audi vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 451,516 | 0.00 | 5.46 | 0.00 |
| 1998 | 474,917 | 5.18 | 5.01 | -8.95 |
| 1999 | 509,879 | 7.36 | 4.50 | -11.45 |
| 2000 | 484,707 | -4.94 | 4.14 | -8.68 |
| 2001 | 541,581 | 11.73 | 4.36 | 5.04 |
| 2002 | 549,203 | 1.41 | 4.39 | 0.68 |
| 2003 | 541,932 | -1.32 | 4.31 | -1.79 |
| 2004 | 572,500 | 5.64 | 4.10 | -5.08 |
| 2005 | 624,881 | 9.15 | 4.48 | 8.43 |
| 2006 | 639,702 | 2.37 | 4.64 | 3.39 |
| 2007 | 480,151 | -24.94 | 3.47 | -33.54 |
| 2008 | 661,651 | 37.80 | 5.13 | 32.34 |
| 2009 | 616,797 | -6.78 | 4.68 | -9.61 |
| 2010 | 629,916 | 2.13 | 4.98 | 5.92 |
| 2011 | 692,826 | 9.99 | 5.51 | 9.55 |
| 2012 | 704,548 | 1.69 | 6.21 | 11.40 |
| 2013 | 695,207 | -1.33 | 6.13 | -1.31 |
| 2014 | 723,873 | 4.12 | 6.01 | -2.11 |
| 2015 | 762,339 | 5.31 | 5.91 | -1.60 |
| 2016 | 826,364 | 8.40 | 5.97 | 0.92 |
| 2017 | 822,943 | -0.41 | 5.67 | -5.22 |
| 2018 | 712,374 | -13.44 | 4.97 | -14.04 |
| 2019 | 740,651 | 3.97 | 5.02 | 0.98 |
| 2020 | 595,821 | -19.55 | 5.31 | 5.47 |
| 2021 | 592,531 | -0.55 | 5.35 | 0.70 |
| 2022 | 569,448 | -3.90 | 5.54 | 3.44 |
Audi Europe Annual Sales Units & Growth Share Chart
Below is a visual representation of Audi’s Europe sales units over time. We have both the Audi sales units and the market share in theEurope market. Click on the items in the legend to see each series by itself.
Audi Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Audi brand in the Europe, shown against the Audi’s marketshare changes in Europe. This gives you a good look into how Audi has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Audi Cars & SUVs in Europe
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