Aston Martin Sales Data, Trends & Analysis for the European Automotive Market
Aston Martin sales in Europe have been slowly declining from their peak of almost 4,000 cars in 2007 to around 2,300 cars per year from 2009 through 2011 and around 1,800 in 2012 and 2013, before declining to 1,500-1,600 between 2014 and 2016 as the line-up started to age.
Model-wise there have been some fluctuations, as the slowly fading popularity of the “entry-level” Vantage V8/V12 and the DBS have been offset by the introduction of the four-door Rapide in 2010 and the second generation of the top-of-the-line Vanquish in 2012, which has become the brand’s second best selling model in Europe since. The Toyota iQ-based minicar Cygnet has remained a niche player even for Aston Martin, with less than 600 sales in four years. The new DB11, launched at the end of 2016 is a great start of the brand’s product offense, in which it promises to build a complete line-up of 7 vehicles under the Aston Martin and Lagonda brands, as well as launching its AMR performance and customization sub brand.
Aston Martin held it centennial birthday in 2013, and is preparing for the next 100 years by partnering up with Mercedes-AMG as an engine supplier for future models. Let’s hope the designers will differentiate the design of their respective models some more. Yes, Aston Martins are very stylish, but it would be nice if one could actually keep them apart without having to look twice. The DB11 looks promising, although its design proved polarizing: some think it’s a welcome departure from the all-too-familiar design, while others find it trying too hard. The future will prove who’s right.
Aston Martin Europe Sales Figures & Recent Highlights
Aston Martin sales in Europe have been declining in recent years. In 2020, Aston Martin sold 2,858 cars in Europe. In 2021, Aston Martin sales in Europe fell to 2,295 cars. And in 2022, Aston Martin sales in Europe fell further. The Aston Martin DBX is a luxury SUV that was launched in Europe in 2020. It is the first Aston Martin model to be offered with an SUV body style. Aston Martin has partnered with Mercedes-AMG to develop new models and technologies. This partnership will allow Aston Martin to benefit from Mercedes-AMG’s expertise in performance cars.
Aston Martin Annual Sales Data and Market Share in Europe
Below we have a table that shows total Aston Martin sales volumes for the European automotive market, broken out by year since 2005. This data captures all Aston Martin vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2000 | 635 | 0.00 | 0.01 | 0.00 |
| 2001 | 727 | 14.49 | 0.01 | 7.32 |
| 2002 | 753 | 3.58 | 0.01 | 2.76 |
| 2003 | 706 | -6.24 | 0.01 | -7.13 |
| 2004 | 1,007 | 42.63 | 0.01 | 22.17 |
| 2005 | 2,639 | 162.07 | 0.02 | 61.86 |
| 2006 | 3,775 | 43.05 | 0.03 | 30.86 |
| 2007 | 3,941 | 4.40 | 0.03 | 3.99 |
| 2008 | 3,254 | -17.43 | 0.03 | -12.92 |
| 2009 | 2,288 | -29.69 | 0.02 | -45.32 |
| 2010 | 2,284 | -0.17 | 0.02 | 3.75 |
| 2011 | 2,336 | 2.28 | 0.02 | 2.73 |
| 2012 | 1,803 | -22.82 | 0.02 | -16.74 |
| 2013 | 1,811 | 0.44 | 0.02 | 0.48 |
| 2014 | 1,506 | -16.84 | 0.01 | -27.86 |
| 2015 | 1,582 | 5.05 | 0.01 | -1.86 |
| 2016 | 1,415 | -10.56 | 0.01 | -20.08 |
| 2017 | 2,432 | 71.87 | 0.02 | 39.03 |
| 2018 | 1,751 | -28.00 | 0.01 | -37.11 |
| 2019 | 2,509 | 43.29 | 0.02 | 28.15 |
| 2020 | 1,602 | -36.15 | 0.01 | -19.10 |
| 2021 | 1,944 | 21.35 | 0.02 | 18.62 |
| 2022 | 1,968 | 1.23 | 0.02 | 8.33 |
Aston Martin Europe Annual Sales Units & Growth Chart
Below is a visual representation of Aston Martin’s Europe sales units over time. We have both the Aston Martin sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Aston Martin Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Aston Martin brand in Europe, shown against the Aston Martin’s marketshare changes in Europe. This gives you a good look into how Aston Martin has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Aston Martin Cars & SUVs in Europe
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