Alfa Romeo Sales Data, Trends & Analysis for the European Automotive Market
Alfa Romeo has struggled for the last couple of years, because of lack of new products and a heavy dependence on Europe, since 90% of its sales are in this continent. Actually, Alfa Romeo depends on its home market of Italy for half of its European sales in recent years.
With car sales in Italy in a continuous decline from 2009 to 2015, this has not been a good spot for the brand to be in. Fiat-Chrysler CEO Sergio Marchionne has revealed four different turn-around plans for Alfa Romeo in the 9 years he has been in this position. He wants Alfa Romeo to become a competitive premium player in worldwide markets, much like Maserati, but then less expensive and less exclusive. His previous goal of 500.000 worldwide sales in 2014 has been revised twice, but it will be hard to even return to 100.000 sales with continued postponement of new products and no replacements due for the existing two aging models.
Alfa Romeo Europe Sales Figures & Recent Highlights
Alfa’s best selling car, the Giulietta, has just been facelifted and won’t be replaced for a few years, if at all, while the smaller MiTo may not be replaced at all. The Giulia midsized rear wheel drive sedan finally replaced the discontinued 159 in 2016, and the brand launched its first SUV in 2017: the Alfa Romeo Stelvio. Beyond that there are plans for a large rear wheel drive sedan based on the Maserati Ghibli as a successor to the 166. A small crossover and a large SUV based on a Jeep platform are in the pipeline for the period 2018-2020 as well. So let’s hope Alfa Romeo’s new products hit the spot with customers and that they haven’t switched to Audi or other brands by that time.
Read more about Alfa Romeo’s previous product plans from 2013 to 2018 in this official presentation. Below we have the sales figures for the Alfa Romeo Brand in the European automotive market. This data comes from the manufacturer directly. View the data tables of the total number of new Alfa Romeo Brand vehicles sold in the U.S. in a given month and year. Below we have the sales figures for the Alfa Romeo Brand in the European automotive market. This data comes from the manufacturer directly. View the data tables of the total number of new Alfa Romeo Brand vehicles sold in the U.S. in a given month and year.
Alfa Romeo car sales in Europe have been declining in recent years. In 2020, Alfa Romeo car sales in Europe were 83,438 units. In 2021, Alfa Romeo car sales in Europe fell to 54,365 units. And in 2022, Alfa Romeo car sales in Europe fell further to 35,718 units. SUVs are the fastest-growing segment of the automotive market, and Alfa Romeo does not offer a competitive SUV. The electric vehicle market is growing rapidly, and once again Alfa Romeo does not offer a competitive electric vehicle. Alfa Romeo has not launched a new model in Europe since the Giulia and Stelvio in 2015 (although the Tonale gets released this year so that counts). Despite the decline in sales, Alfa Romeo still has a loyal following in Europe. The company’s cars are known for their stylish design and sporty handling.
Alfa Romeo Annual Sales Data and Market Share in Europe
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1985 | 0 | 0.00 | 0.00 | 0.00 |
| 1986 | 2,934 | 0.00 | 11.59 | 100.00 |
| 1987 | 2,859 | -2.56 | 7.37 | -57.22 |
| 1988 | 2,319 | -18.89 | 8.88 | 16.97 |
| 1989 | 1,062 | -54.20 | 9.23 | 3.78 |
| 1990 | 1,596 | 50.28 | 18.26 | 49.48 |
| 1991 | 2,160 | 35.34 | 36.21 | 49.56 |
| 1992 | 1,726 | -20.09 | 31.90 | -13.50 |
| 1993 | 714 | -58.63 | 15.27 | -108.95 |
| 1994 | 357 | -50.00 | 11.40 | -33.89 |
| 1995 | 414 | 15.97 | 47.97 | 76.23 |
| 1996 | 0 | -100.00 | 0.00 | 0.00 |
| 1997 | 21,275 | 0.00 | 0.26 | 100.00 |
| 1998 | 103,134 | 384.77 | 1.09 | 76.36 |
| 1999 | 127,595 | 23.72 | 1.13 | 3.28 |
| 2000 | 125,193 | -1.88 | 1.07 | -5.30 |
| 2001 | 198,885 | 58.86 | 1.60 | 33.21 |
| 2002 | 167,926 | -15.57 | 1.34 | -19.28 |
| 2003 | 157,971 | -5.93 | 1.26 | -6.77 |
| 2004 | 156,807 | -0.74 | 1.12 | -11.83 |
| 2005 | 130,390 | -16.85 | 0.94 | -20.20 |
| 2006 | 144,416 | 10.76 | 1.05 | 10.70 |
| 2007 | 139,686 | -3.28 | 1.01 | -3.63 |
| 2008 | 99,519 | -28.76 | 0.77 | -30.86 |
| 2009 | 109,258 | 9.79 | 0.83 | 6.93 |
| 2010 | 109,230 | -0.03 | 0.86 | 3.90 |
| 2011 | 129,769 | 18.80 | 1.03 | 16.26 |
| 2012 | 89,981 | -30.66 | 0.79 | -29.95 |
| 2013 | 64,167 | -28.69 | 0.57 | -40.18 |
| 2014 | 58,863 | -8.27 | 0.49 | -15.90 |
| 2015 | 56,653 | -3.75 | 0.44 | -11.17 |
| 2016 | 66,126 | 16.72 | 0.48 | 7.99 |
| 2017 | 86,776 | 31.23 | 0.60 | 20.15 |
| 2018 | 83,425 | -3.86 | 0.58 | -2.68 |
| 2019 | 54,358 | -34.84 | 0.37 | -58.00 |
| 2020 | 35,702 | -34.32 | 0.32 | -15.79 |
| 2021 | 25,933 | -27.36 | 0.23 | -35.95 |
| 2022 | 32,850 | 26.67 | 0.32 | 26.74 |
Alfa Romeo Europe Annual Sales Units & Market Share Chart
Alfa Romeo Europe Growth Rate & Market Share Chart
The Best-Selling Alfa Romeo Cars & SUVs in Europe
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Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.
