The U.S. auto industry wrapped up 2024 with plenty of surprises, marking a 2.5% sales growth compared to the previous year. While that may seem modest, it translates to nearly 375,000 additional vehicles sold. The real story, however, lies in the rapid rise of electrified vehicles. From hybrids to full EVs, brands like GM, Toyota, and Honda made bold moves to secure their spots in this evolving landscape.
But the year wasn’t all wins. Several legacy automakers grappled with the declining appeal of gas-powered cars, and even luxury brands saw mixed results. As consumer preferences leaned heavily toward technology and sustainability, the race to stay relevant grew fiercer. In this article, we’ll dive into the highs, lows, and key takeaways from 2024’s automotive landscape.
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