Nissan Motor Co. Sales Data, Trends & Analysis for the European Automotive Market
Nissan Motor Corporation is a Japanese multinational automaker headquartered in Yokohama, Japan. Founded in 1933, Nissan has grown to become one of the world’s largest automobile manufacturers. The company produces a wide range of vehicles, including sedans, SUVs, trucks, electric vehicles, and commercial vehicles. his is the main brand under which the company sells a broad range of vehicles, from compact cars like the Versa to SUVs like the Rogue and trucks like the Frontier. Infiniti is Nissan’s luxury vehicle division, focusing on high-end sedans, SUVs, and crossovers. Infiniti aims to compete with other luxury brands like BMW, Mercedes-Benz, and Lexus. Revived in 2013, the Datsun brand targets emerging markets and offers affordable, entry-level vehicles. The brand has been reintroduced in countries like India, Indonesia, and Russia.
Nissan Motor Co. Europe Sales Figures & Recent Highlights
Nissan Motor Co. has been selling cars in Europe since 1969. The company’s first car sold in Europe was the Datsun Bluebird. Nissan has since become one of the leading foreign automakers in Europe, and its vehicles are popular among European consumers. In recent years, Nissan has struggled to maintain its market share in Europe. In 2022, the company sold just over 390,000 vehicles in Europe, down from over 500,000 vehicles in 2017.
Nissan’s other brands, Infiniti and Nismo, have also struggled in the European market. Infiniti sales have declined in recent years, and the brand is now considered to be a niche player in the luxury car market. Nismo is a performance tuning brand that sells a limited number of vehicles in Europe. Overall, Nissan has experienced mixed results in the European market in recent years. The company’s sales have declined, but it remains a major player in the market. Nissan is committed to turning things around, and it has announced plans to launch a number of new vehicles in Europe in the coming years.
Nissan Motor Co. Annual Sales, Growth & Market Share in Europe
Below we have a table that shows total Nissan Motor Co. sales volumes for the European automotive market, broken out by year. This data captures all Nissan Motor Co. sales for the entire European automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1987 | 17,673 | 0.00 | 45.56 | 0.00 |
| 1988 | 10,846 | -38.63 | 41.52 | -9.74 |
| 1989 | 3,409 | -68.57 | 29.61 | -40.20 |
| 1990 | 62 | -98.18 | 0.71 | -4,074.42 |
| 1991 | 8 | -87.10 | 0.13 | -429.02 |
| 1992 | 0 | -100.00 | 0.00 | 0.00 |
| 1993 | 0 | 0.00 | 0.00 | 0.00 |
| 1994 | 0 | 0.00 | 0.00 | 0.00 |
| 1995 | 0 | 0.00 | 0.00 | 0.00 |
| 1996 | 0 | 0.00 | 0.00 | 0.00 |
| 1997 | 368,184 | 0.00 | 4.46 | 100.00 |
| 1998 | 388,180 | 5.43 | 4.10 | -8.70 |
| 1999 | 382,104 | -1.57 | 3.37 | -21.56 |
| 2000 | 401,763 | 5.14 | 3.43 | 1.74 |
| 2001 | 377,941 | -5.93 | 3.04 | -12.79 |
| 2002 | 367,060 | -2.88 | 2.93 | -3.70 |
| 2003 | 406,273 | 10.68 | 3.23 | 9.25 |
| 2004 | 354,871 | -12.65 | 2.54 | -27.09 |
| 2005 | 385,662 | 8.68 | 2.77 | 8.03 |
| 2006 | 330,239 | -14.37 | 2.39 | -15.50 |
| 2007 | 311,898 | -5.55 | 2.26 | -6.13 |
| 2008 | 336,643 | 7.93 | 2.61 | 13.62 |
| 2009 | 370,423 | 10.03 | 2.81 | 7.14 |
| 2010 | 409,211 | 10.47 | 3.23 | 13.03 |
| 2011 | 470,431 | 14.96 | 3.74 | 13.46 |
| 2012 | 442,903 | -5.85 | 3.91 | 4.30 |
| 2013 | 433,064 | -2.22 | 3.82 | -2.23 |
| 2014 | 493,897 | 14.05 | 4.10 | 6.77 |
| 2015 | 573,569 | 16.13 | 4.45 | 7.87 |
| 2016 | 578,574 | 0.87 | 4.18 | -6.47 |
| 2017 | 589,018 | 1.81 | 4.06 | -2.93 |
| 2018 | 531,404 | -9.78 | 3.71 | -9.42 |
| 2019 | 429,226 | -19.23 | 2.91 | -27.46 |
| 2020 | 319,311 | -25.61 | 2.85 | -2.22 |
| 2021 | 292,717 | -8.33 | 2.64 | -7.72 |
| 2022 | 233,755 | -20.14 | 2.27 | -16.21 |
Nissan Motor Co. Europe Annual Sales Units & Growth Chart
Below is a visual representation of Nissan Motor Co.’s European sales units over time. We have both the Nissan Motor Co. sales units and the growth in the European market. Click on the items in the legend to see each series by itself.
Nissan Motor Co. Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Nissan Motor Co. in Europe, shown against the Nissan Motor Co.’s marketshare changes in Europe. This gives you a good look into how the Nissan Motor Co. has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
