Hyundai Motor Group Sales Data, Trends & Analysis for the Chinese Automotive Market
Hyundai Motor Company is the parent company of the Hyundai Kia Auto Group. It is the world’s fourth-largest automaker based on 2022 vehicle production. Hyundai sells vehicles under the Hyundai brand, which includes a wide range of passenger cars, SUVs, crossovers, trucks, and vans. Kia Corporation is the second-largest automaker in the Hyundai Kia Auto Group. It is the world’s eighth-largest automaker based on 2022 vehicle production. Kia sells vehicles under the Kia brand, which includes a wide range of passenger cars, SUVs, crossovers, trucks, and vans. Genesis Motor is the luxury car division of the Hyundai Kia Auto Group. It was launched in 2015 and sells vehicles under the Genesis brand, which includes a range of sedans, SUVs, and crossovers.
Hyundai Kia Auto Group China Sales Figures & Recent Highlights
Hyundai entered the Chinese market in the early 2000s, initially through joint ventures with local partners such as Beijing Automotive Industry Holding Co. (BAIC). It quickly gained a strong foothold with models well-suited to the local market, like the Elantra and Tucson. Kia entered China around the same time as Hyundai and formed joint ventures with Dongfeng Yueda Kia and others. Kia, too, saw rapid growth in the early years with popular models like the Sportage and the K3 (Forte).
The group’s sales in China peaked in 2016, when it sold over 1.8 million vehicles. However, sales have declined since then, and in 2022, the group sold just over 477,000 vehicles in China. After enjoying initial success, Hyundai faced challenges due to a combination of factors, including political tensions between China and South Korea and intense competition from both domestic and foreign brands. Sales took a significant hit around 2017 but have shown some recovery. Hyundai has been working to reinvigorate its product lineup in China to meet local consumer preferences, including introducing more SUVs and electric models. With China’s push towards electric mobility, Hyundai has been introducing electric and hybrid models, including localized versions tailored for the Chinese market.
Like Hyundai, Kia has also faced challenges in maintaining its market share in China due to geopolitical issues and intense competition. Kia has also been focusing on offering more SUVs and electric vehicles to cater to Chinese consumers’ shifting preferences. Kia has been adapting its models to better suit local tastes, including features and design elements catering to the Chinese market.
Hyundai Motor Group Annual Sales, Growth & Market Share in China
Below we have a table that shows total Hyundai Kia Auto Group sales volumes for the Chinese automotive market, broken out by year. This data captures all Hyundai Kia Auto Group sales for the entire Chinese automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2001 | 5,771 | 0.00 | 0.70 | 0.00 |
| 2002 | 34,258 | 493.62 | 3.03 | 77.09 |
| 2003 | 72,868 | 112.70 | 3.25 | 6.71 |
| 2004 | 202,591 | 178.02 | 8.05 | 59.60 |
| 2005 | 301,830 | 48.98 | 9.51 | 15.38 |
| 2006 | 268,982 | -10.88 | 6.66 | -42.85 |
| 2007 | 268,994 | 0.00 | 5.32 | -25.30 |
| 2008 | 405,198 | 50.63 | 7.72 | 31.13 |
| 2009 | 760,363 | 87.65 | 9.67 | 20.17 |
| 2010 | 974,242 | 28.13 | 9.45 | -2.33 |
| 2011 | 1,027,221 | 5.44 | 9.21 | -2.57 |
| 2012 | 1,122,386 | 9.26 | 9.44 | 2.41 |
| 2013 | 1,237,506 | 10.26 | 8.63 | -9.37 |
| 2014 | 1,416,782 | 14.49 | 8.75 | 1.31 |
| 2015 | 1,333,546 | -5.88 | 7.20 | -21.40 |
| 2016 | 1,355,731 | 1.66 | 6.17 | -16.71 |
| 2017 | 930,083 | -31.40 | 4.05 | -52.29 |
| 2018 | 928,370 | -0.18 | 4.20 | 3.46 |
| 2019 | 825,266 | -11.11 | 4.08 | -2.79 |
| 2020 | 596,132 | -27.76 | 3.19 | -28.00 |
| 2021 | 552,214 | -7.37 | 2.73 | -16.80 |
| 2022 | 357,526 | -35.26 | 1.73 | -58.01 |
Hyundai Motor Group China Annual Sales Units & Growth Chart
Below is a visual representation of Hyundai Motor Group’s Chinese sales units over time. We have both the Hyundai Motor Group sales units and the growth in the Chinese market. Click on the items in the legend to see each series by itself.
Hyundai Motor Group China Growth Rate & Market Share Chart
Below is the annual growth rate for the Hyundai Kia Auto Group in China, shown against the Hyundai Motor Group’s marketshare changes in China. This gives you a good look into how the Hyundai Kia Auto Group has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
