General Motors Sales Data, Trends & Analysis for the Chinese Automotive Market
General Motors (GM) is one of the world’s largest automakers, headquartered in Detroit, Michigan, United States. Brands under General Motors include Chevrolet, GMC, Cadillac and Buick. GM also has a lot of discontinued brands under its umbrella, including Pontiac, Oldsmobile, Saturn, Hummer, Saab and Opel/Vauxhall. GM has been making strategic moves to focus on electric vehicles (EVs) and autonomous technology. The company has set ambitious targets for launching EVs under its existing brands and aims to be carbon-neutral by 2040. This includes a vision to eliminate tailpipe emissions from new light-duty vehicles by 2035.
General Motors China Sales Figures & Recent Highlights
General Motors (GM) has been selling cars in China since 1995, when it established a joint venture with Shanghai Automotive Industry Corporation (SAIC Motor). GM was the first foreign automaker to produce cars in China, and it has since become the largest foreign automaker in the country.
In recent years, GM has struggled in the Chinese market. The company’s sales have been declining, and it has lost market share to local automakers. In 2022, GM sold over 2.3 million cars in China, accounting for less than 15% of the total Chinese car market. GM’s most popular brand in China is Buick. Buick is known for its upscale cars and SUVs. GM also sells Chevrolet, Cadillac, and Wuling vehicles in China, but these brands are less popular than Buick.
There are a number of factors contributing to GM’s struggles in the Chinese market. One factor is the increasing competition from local automakers, such as BYD, Geely, and Changan. These automakers have been investing heavily in new products and technologies, and they are now able to offer high-quality vehicles at competitive prices.
Another factor is the transition to electric vehicles. GM is behind some of its competitors in terms of electric vehicle development, and it has struggled to sell electric vehicles in China. Finally, the Chinese car market has been slowing down in recent years. This has made it more difficult for automakers to sell cars in China. GM is also investing in autonomous driving in China. In 2023, GM announced a partnership with Chinese tech giant Baidu to develop and deploy autonomous vehicles in China.
General Motors Annual Sales, Growth & Market Share in China
Below we have a table that shows total General Motors sales volumes for the Chinese automotive market, broken out by year. This data captures all General Motors sales for the entire Chinese automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
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General Motors China Annual Sales Units & Growth Chart
Below is a visual representation of General Motors’s Chinese sales units over time. We have both the General Motors sales units and the growth in the Chinese market. Click on the items in the legend to see each series by itself.
General Motors China Growth Rate & Market Share Chart
Below is the annual growth rate for the General Motors in China, shown against the General Motors’ marketshare changes in China. This gives you a good look into how the General Motors has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
