Chevrolet-Daewoo Sales Data, Trends & Analysis for the European Automotive Market
Chevrolet was pulled from the European car market at the end of 2015 because of continued losses for its parent company General Motors in this continent. Chevrolet was reintroduced in Europe in 2004 when GM bought the bankrupt South Korean car brand Daewoo, and decided to slap on Chevrolet badges on those low-quality budget cars. Then it slowly raised its prices to mainstream levels, hoping to imitate the European success of Hyundai-Kia.
But while these brands started developing their cars specifically for the European market and currently build up to 90% of their cars in the continent itself, Chevrolet kept importing vehicles from South-Korea. As a result, Chevrolet cars don’t match European preferences as well as their competitors and Chevrolet’s image never recovered from the damage done in the early days of rebadged Daewoo vehicles.
With Opel and Chevrolet going after the same European mainstream customer, sometimes even with similar cars (Opel Ampera / Chevrolet Volt and Opel Mokka / Chevrolet Trax), and both losing money for years, the decision to remove Chevrolet from the European car market makes sense, even when I don’t think GM will be able to convert many Chevrolet customers into Opel prospects. Expect Dacia, Skoda and Hyundai-Kia to take the bulk of these buyers.
Chevrolet-Daewoo Europe Sales Figures & Recent Highlights
From 2009 through 2012, Chevrolet’s European market share has remained relatively stable, thanks to the introduction of the Cruze midsized car in the second half of 2009 and the Orlando midsized MPV in 2011, but the brand’s decline started in 2012, despite the introduction of the small SUV Chevrolet Trax that year. The Aveo compact was the first to start losing ground, as it sales have halved from 2012 to 2013. After announcing its departure from Europe by the end of 2015, Chevy’s 2014 sales have plummeted by three quarters as distributors and dealers sold off their inventories without any more new vehicles arriving in the port. The last few remaining stock models will be sold early 2016.
Daewoo Annual Sales, Growth and Market Share in Europe
Below we have a table that shows total Daewoo sales volumes for the European automotive market, broken out by year. This data captures all Daewoo vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
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Daewoo Europe Annual Sales Units & Growth Chart
Below is a visual representation of Daewoo Europe sales units over time. We have both the Daewoo sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Daewoo Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Daewoo brand in Europe, shown against the Daewoo’s marketshare changes in Europe. This gives you a good look into how Daewoo has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Daewoo Cars & SUVs in Europe
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