Lamborghini Sales Data, Trends & Analysis for the U.S Automotive Market
Lamborghini, the Italian supercar brand that’s part of the VW Group, has successfully updated their line-up in recent years with the Aventador and Huracan replacing the Murcielago and Gallardo. To cater to a growing demand for super-SUVs, especially in the United States, Lamborghini will launch its first-ever SUV within a few years, boosting sales of the brand to uncharted territory. Lamborghini imports all of its cars for the US market from its factory in Sant’Agata Bolognese, Italy. Unfortunately, Lamborghini does not specify its US sales by model. The brand’s line-up in 2015 consists of the Huracan and Aventador, both in coupe and Spider versions. Use the dropdown at the top right of this page to find sales figures any other car model sold in the US since the early 2000’s.
*Lamborghini US sales are estimates.
Lamborghini U.S Sales Figures & Recent Highlights
Lamborghini sales in the U.S. decreased by 3.8% in 2017, to 1,954 vehicles. This was due to the discontinuation of the Lamborghini Aventador LP700-4 and the Lamborghini Huracan LP610-4. Lamborghini sales in the U.S. increased by 27% in 2018, to 2,489 vehicles. This was due to the launch of the Lamborghini Urus SUV. Lamborghini sales in the U.S. increased by 10% in 2019, to 2,738 vehicles. This was due to the continued demand for the Lamborghini Urus SUV. Lamborghini sales in the U.S. decreased by 20% in 2020, to 2,185 vehicles. This was due to the COVID-19 pandemic, which caused a decline in demand for new cars. Lamborghini sales in the U.S. increased by 39% in 2021, to 3,058 vehicles. This was due to the continued demand for the Lamborghini Urus SUV and the launch of the Lamborghini Huracan STO. Lamborghini sales in the U.S. increased by 13% in 2022, to 3,482 vehicles. This was due to the continued demand for the Lamborghini Urus SUV and the launch of the Lamborghini Countach LPI 800-4.
Overall, Lamborghini sales in the U.S. have been on an upward trend since 2017. The brand has benefited from the launch of the Lamborghini Urus SUV, which has been a popular choice among buyers. Lamborghini is also planning to launch several new models in the coming years, which could help to boost sales even further.
The Lamborghini Urus is a luxury SUV that was launched in 2018. It is the first SUV from Lamborghini and has been a popular choice among buyers. The Urus is powered by a 4.0L twin-turbocharged V8 engine that produces 641 horsepower and 627 lb-ft of torque. It is the companies top seller in the U.S.
Lamborghini Annual Sales Data in the United States
| Year | Sales | Growth |
|---|---|---|
| 2001 | 36 | |
| 2002 | 133 | 269.44 |
| 2003 | 425 | 219.55 |
| 2004 | 653 | 53.65 |
| 2005 | 671 | 2.76 |
| 2006 | 876 | 30.55 |
| 2007 | 984 | 12.33 |
| 2008 | 741 | -24.70 |
| 2009 | 353 | -52.36 |
| 2010 | 290 | -17.85 |
| 2011 | 340 | 17.24 |
| 2012 | 410 | 20.59 |
| 2013 | 552 | 34.63 |
| 2014 | 736 | 33.33 |
| 2015 | 756 | 2.72 |
| 2016 | 1,033 | 36.64 |
| 2017 | 1,095 | 6.00 |
| 2018 | 2,489 | 127.31 |
| 2019 | 2,738 | 10.00 |
| 2020 | 2,185 | -20.20 |
| 2021 | 3,058 | 39.95 |
| 2022 | 3,482 | 13.87 |
Lamborghini U.S Sales Growth Chart
Sources: Manufacturers, ANDC, JATO Dynamics.
