Haima Sales Data, Trends & Analysis for the Chinese Automotive Market
Haima Automobile Co., established in 1988, is a subsidiary of FAW First Auto Works, which also produces and markets cars under the FAW, FAW Besturn, FAW Freewin, FAW Hongqi and FAW Jiefang (sub-)brands and has manufacturing Joint Ventures with Audi, Mazda, Toyota and Volkswagen. Most of Haima’s models are based on previous-generation Mazda models. Also find sales figures for the Haima1 Prince, Haima2, S7, 8S, Family F7, Haima Family, V70, Freema, M3, M6, M8, S5, Haima1 Aishang, Haima3.
Haima China Sales Figures & Recent Highlights
Haima, which stands for “Hainan Mazda,” originated from a joint venture between the Hainan provincial government and Mazda in 1988. The joint venture was established to produce Mazda models for the Chinese market. Haima produces a range of vehicles, including sedans, hatchbacks, and SUVs.
The original joint venture with Mazda eventually dissolved, and Haima became an independent automaker. Despite the dissolution, Haima continued to produce vehicles based on older Mazda platforms for some time but later moved on to develop its models. Haima primarily targets the budget to the mid-tier segment of the Chinese auto market. The brand has established a reputation for offering affordable vehicles with decent features.
Haima has been investing in research and development, aiming to improve its product quality, incorporate new technologies, and offer electric vehicles. Beyond the domestic market, Haima has made efforts to export its vehicles to various regions, especially developing markets where there’s demand for affordable cars.
In 2017, Haima was acquired by FAW Group. FAW Group has invested heavily in Haima, and it is working to improve the brand’s quality and performance. Haima is still a relatively small brand in China, but it is growing rapidly. The brand is well-positioned to continue to grow in the coming years, as it has a strong parent company in FAW Group and it is developing new and improved vehicles.
Haima Annual Sales, Growth and Market Share in China
Below we have a table that shows total Haima sales volumes for the Chinese automotive market, broken out by year. This data captures all Haima vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2003 | 81,219 | 0.00 | 3.63 | 0.00 |
| 2004 | 115,771 | 42.54 | 4.60 | 21.20 |
| 2005 | 136,971 | 18.31 | 4.32 | -6.56 |
| 2006 | 151,792 | 10.82 | 3.76 | -14.87 |
| 2007 | 242,200 | 59.56 | 4.79 | 21.47 |
| 2008 | 181,359 | -25.12 | 3.45 | -38.55 |
| 2009 | 150,233 | -17.16 | 1.91 | -80.84 |
| 2010 | 208,104 | 38.52 | 2.02 | 5.35 |
| 2011 | 245,647 | 18.04 | 2.20 | 8.38 |
| 2012 | 199,368 | -18.84 | 1.68 | -31.38 |
| 2013 | 189,681 | -4.86 | 1.32 | -26.74 |
| 2014 | 231,513 | 22.05 | 1.43 | 7.43 |
| 2015 | 229,588 | -0.83 | 1.24 | -15.22 |
| 2016 | 254,631 | 10.91 | 1.16 | -6.98 |
| 2017 | 138,969 | -45.42 | 0.61 | -91.44 |
| 2018 | 78,907 | -43.22 | 0.36 | -69.70 |
| 2019 | 10,999 | -86.06 | 0.05 | -555.49 |
| 2020 | 5,069 | -53.91 | 0.03 | -100.63 |
| 2021 | 13,311 | 162.60 | 0.07 | 58.80 |
| 2022 | 10,611 | -20.28 | 0.05 | -28.34 |
Haima China Annual Sales Units & Growth Chart
Below is a visual representation of Haima’s Chinese sales units over time. We have both the Haima sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Haima China Growth Rate & Market Share Chart
Below is the annual growth rate for the Haima brand in China, shown against the Haima’s marketshare changes in China. This gives you a good look into how Haima has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Haima Cars & SUVs in China
Haima expanded its product lineup in the 1990s and 2000s to include sedans, SUVs, and MPVs. The brand’s most popular models in China included the Haima 3, a compact sedan, and the Haima 7, a compact SUV. Haima cars are known for their affordability and fuel efficiency. The brand’s cars are also popular in southern China due to their ability to withstand the hot and humid climate.
Sources: Manufacturers, ANDC, JATO Dynamics.
