Ferrari Sales Data, Trends & Analysis for the U.S Automotive Market
Ferrari sales in the US have been very stable, as they’re limited by the company itself, which has promised never to produce more than 7.000 cars a year to maintain exclusivity. The US is still one of its most important markets, even though its demand in China has soared in recent years. Ferrari imports all of its cars for the US market from its factory in Maranello, Italy. Unfortunately, Ferrari does not specify its US sales by model. Also find Ferrari sales in Europe.
*Ferrari US sales are estimates.
Ferrari U.S Sales Figures & Recent Highlights
As you can see, Ferrari sales in the US have been on an upward trend since 2016. The brand sold 3,014 cars in the US in 2016, and this number has increased every year since then. In 2022, Ferrari sold 4,922 cars in the US, which is a record high. There are a few reasons for Ferrari’s success in the US market. First, the brand has a strong reputation for producing high-performance, luxury cars. Second, Ferrari limits the production of its cars, which helps to maintain their exclusivity and demand. Third, Ferrari cars are expensive, which appeals to wealthy buyers.
Ferrari sales in the U.S. decreased by 23.8% in 2020, to 2,963 vehicles. This was due to the COVID-19 pandemic, which caused a decline in demand for new cars. Ferrari sales in the U.S. increased by 37.1% in 2021, to 4,032 vehicles. This was due to the easing of the COVID-19 pandemic and the launch of new models, such as the Ferrari Roma. Ferrari sales in the U.S. increased by 22.3% in 2022, to 4,922 vehicles. This was due to the continued demand for Ferrari cars and the launch of new models, such as the Ferrari Purosangue SUV. Ferrari sales in the U.S. decreased by 2.3% in the first quarter of 2023, to 1,227 vehicles. This was due to the ongoing chip shortage and rising inflation.
Overall, Ferrari is performing well in the United States. The brand is seeing declining sales due to the chip shortage and rising inflation. However, Ferrari is investing heavily in new products, such as the Purosangue SUV, and it is hoping that these products will help the brand to maintain its sales momentum.
Ferrari Annual Sales Data in the United States
Below we have a table that shows total Ferrari sales volumes for the U.S automotive market, broken out by year. This data captures all Ferrari vehicle sales for the entire U.S automotive market.
| Year | Sales | Growth |
|---|---|---|
| 1998 | 820 | |
| 1999 | 996 | 21.46 |
| 2000 | 1,200 | 20.48 |
| 2001 | 1,140 | -5.00 |
| 2002 | 1,204 | 5.61 |
| 2003 | 1,312 | 8.97 |
| 2004 | 1,176 | -10.37 |
| 2005 | 1,420 | 20.75 |
| 2006 | 1,513 | 6.55 |
| 2007 | 1,761 | 16.39 |
| 2008 | 1,700 | -3.46 |
| 2009 | 1,467 | -13.71 |
| 2010 | 1,547 | 5.45 |
| 2011 | 1,701 | 9.95 |
| 2012 | 1,764 | 3.70 |
| 2013 | 1,944 | 10.20 |
| 2014 | 2,110 | 8.54 |
| 2015 | 2,124 | 0.66 |
| 2016 | 3,014 | 41.90 |
| 2017 | 2,831 | -6.07 |
| 2018 | 3,086 | 9.01 |
| 2019 | 3,207 | 3.92 |
| 2020 | 2,963 | -7.61 |
| 2021 | 4,032 | 36.08 |
| 2022 | 4,922 | 22.07 |
Ferrari U.S Sales Growth Chart
Sources: Manufacturers, ANDC, JATO Dynamics.
