Bugatti Sales Data, Trends & Analysis for the European Automotive Market
Bugatti is the smallest brand of the VW Group portfolio by volume, but that shouldn’t come as a surprise considering its cars cost the equivalent of at least 100 VW Polo’s. Since its rebirth under the new ownership, Bugatti has had only two models. It first launched the Veyron of which it built 300 coupes and 150 roadsters between 2005 and 2015. The Bugatti Veyron could only be described in superlatives: it was the fastest production car ever built, topping out at over 400 km/h (250 mph), thanks to its 1.001 horsepower (736 kW) 8 liter W16 engine.
In 2009, Bugatti introduced a targa-roof version, called Veyron Grand Sport. An even more powerful (1.200 horsepower, 883 kW) and faster (431,07 km/h, 267,86 mph) Veyron Super Sport was introduced in 2011, and this engine also became available in the Grand Sport, making it the fastest roadster at a topless top speed of 408,84 km/h (254,04 mph). Almost every single one of the 450 unit produced is tailor made to the requirements of the buyer, with virtually no limits to the possibilities in paint job or interior. As a result, no two Veyrons are the same and each could be considered a unique special edition. Of the 450 Veyrons produced, 135 have been sold in Europe.
Bugatti Europe Sales Figures & Recent Highlights
The company is known for its high-performance cars that are often the most expensive and exclusive on the market.
In 2016, the brand introduced its replacement to the Veyron: the Bugatti Chiron, which is (of course) even more powerful, faster and more expensive: it will start off with an updated W16 engine with 1,500 hp and 1,600 Nm of torque, but that will probably be upgraded during the lifespan of the 500 units that are expected to be produced. Top speed is limited to 420 km/h (262 mph) and it starts at €2,4 million before taxes.
The Bugatti Divo is a track-focused version of the Chiron that was introduced in 2019. It is lighter and more aerodynamic than the Chiron, and it has a more aggressive suspension setup. The Divo can accelerate from 0 to 60 mph in 2.4 seconds and has a top speed of 236 mph. The Bugatti Centodieci is a limited-edition hypercar that was introduced in 2021. It is a tribute to the Bugatti EB110, which was produced from 1991 to 1995. The Centodieci is powered by the same engine as the Chiron, but it has been tuned to produce 1,600 horsepower. The Centodieci can accelerate from 0 to 60 mph in 2.4 seconds and has a top speed of 290 mph.
Bugatti Annual Sales Data and Market Share in Europe
Below we have a table that shows total Bugatti sales volumes for the European automotive market, broken out by year since 2005. This data captures all Bugatti vehicle sales for the entire European automotive market.
| Year | Sales | Growth |
|---|---|---|
| 2005 | 10 | 0.00 |
| 2006 | 10 | 0.00 |
| 2007 | 16 | 0.60 |
| 2008 | 13 | -0.19 |
| 2009 | 17 | 0.31 |
| 2010 | 15 | -0.12 |
| 2011 | 10 | -0.33 |
| 2012 | 8 | -0.20 |
| 2013 | 12 | 0.50 |
| 2014 | 12 | 0.00 |
| 2015 | 12 | 0.00 |
| 2016 | 7 | -0.42 |
| 2017 | 16 | 1.29 |
| 2018 | 22 | 0.38 |
| 2019 | 28 | 0.27 |
| 2020 | 19 | -0.32 |
| 2021 | 26 | 0.37 |
| 2022 | 31 |
Bugatti Europe Annual Sales Units & Growth Chart
Below is a visual representation of Bugatti’s Europe sales units over time. We have both the Bugatti sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.
