Brilliance Sales Data, Trends & Analysis for the Chinese Automotive Market
Brilliance Auto, established in 2002, markets the (sub-)brands Brilliance Zhonghua (中华), Huasong and Jinbei in China and has a manufacturing Joint Venture with BMW. Below we have the sales figures for the Brilliance in the Chinese automotive market. This data comes from the manufacturer directly. View the data tables of the total number of new Brilliance vehicles sold in the Chinese market in a given month and year.
Car sales statistics from China only include domestic production and exclude imported models.
Brilliance Overview
Founded in 1992, Brilliance Auto initially started as a partner for minibuses but later branched out to manufacture sedans and other automotive products. One of Brilliance’s most prominent joint ventures is with the German automaker BMW. Established in 2003, this partnership resulted in the local production of BMW cars in China. The collaboration significantly enhanced Brilliance’s technical expertise and market reputation. The company has also had collaborations with other international players in the automotive field, further aiding its growth and technology adoption.
Brilliance manufactures a range of vehicles, from sedans and MPVs to buses and automotive components. The company produces cars under the Brilliance brand, and these cars are known for their upscale features and competitive pricing for the Chinese market. In addition to passenger cars, Brilliance also produces minivans and compact vans under the Jinbei and Huasong brands.
Brilliance China Sales Figures & Recent Highlights
Brilliance Auto is a major player in the Chinese automotive industry. The company’s sales have increased steadily in recent years, and it is now one of the top 10 automobile brands in China. Brilliance Auto is well-positioned to continue to grow in the coming years, as it has a wide range of vehicles and a strong network of dealerships and service centers.
Brilliance Annual Sales, Growth and Market Share in China
Below we have a table that shows total Brilliance sales volumes for the Chinese automotive market, broken out by year since 2005. This data captures all Brilliance vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2003 | 25,599 | 0.00 | 1.14 | 0.00 |
| 2004 | 10,989 | -57.07 | 0.44 | -161.66 |
| 2005 | 10,001 | -8.99 | 0.32 | -38.53 |
| 2006 | 26,876 | 168.73 | 0.67 | 52.63 |
| 2007 | 32,588 | 21.25 | 0.64 | -3.34 |
| 2008 | 18,741 | -42.49 | 0.36 | -80.40 |
| 2009 | 20,490 | 9.33 | 0.26 | -37.02 |
| 2010 | 47,998 | 134.25 | 0.47 | 44.03 |
| 2011 | 41,938 | -12.63 | 0.38 | -23.77 |
| 2012 | 81,243 | 93.72 | 0.68 | 44.96 |
| 2013 | 109,553 | 34.85 | 0.76 | 10.58 |
| 2014 | 113,144 | 3.28 | 0.70 | -9.40 |
| 2015 | 150,082 | 32.65 | 0.81 | 13.86 |
| 2016 | 142,846 | -4.82 | 0.65 | -24.66 |
| 2017 | 50,755 | -64.47 | 0.22 | -194.05 |
| 2018 | 40,639 | -19.93 | 0.18 | -20.34 |
| 2019 | 23,876 | -41.25 | 0.12 | -55.52 |
| 2020 | 6,247 | -73.84 | 0.03 | -253.40 |
| 2021 | 0 | -100.00 | 0.00 | 0.00 |
| 2022 | 0 | 0.00 | 0.00 | 0.00 |
Brilliance China Annual Sales Units & Growth Chart
Below is a visual representation of Brilliance’s China sales units over time. We have both the Brilliance sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Brilliance China Growth Rate & Market Share Chart
Below is the annual growth rate for the Brilliance brand in the China, shown against the Brilliance’s marketshare changes in China. This gives you a good look into how Brilliance has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Brilliance Cars & SUVs in China
Coming Soon
