Mitsubishi Sales Data, Trends & Analysis for the Chinese Automotive Market
China auto sales statistics for Mitsubishi only include the models that are locally produced in China through the GAC-Mitsubishi and Soueast-Mitsubishi Joint Ventures with local manufacturing partners Guangzhou Automobile Group Co. (SUVs) and Soueast (sedans), and excludes import models. GAC builds the ASX, Eclipse Cross, Outlander and Pajero for Mitsubishi, while Soueast built the Galant, Lancer, Lancer EX and Zinger for the Japanese brand, and also older generations of Mitsubishi models under its own brand, for example the Lioncel (which phonetically even sounds like Lancer). Also find Mitsubishi European sales figures and Mitsubishi US sales figures. Sales figures for the Mitsubishi ASX, Eclipse Cross, Outlander, Pajero, Galant, Lancer, Lancer EX, Pajero iO, Pajero Sport, Zinger, Space Wagon.
Mitsubishi China Sales Figures & Recent Highlights
Mitsubishi’s primary avenue into the Chinese car market has been through joint ventures. For instance, GAC Mitsubishi Motors Co., Ltd. (GMMC) is a joint venture between Mitsubishi Motors Corporation and Guangzhou Automobile Group Co., Ltd. (GAC). GMMC facilitates the local production and sales of Mitsubishi-branded vehicles in China. Mitsubishi offers a variety of vehicles in China, from sedans to SUVs. Given the rising popularity of SUVs in China, models like the Mitsubishi Outlander and ASX have been quite relevant in their product lineup. Over the years, Mitsubishi has worked to adapt its vehicle offerings to the preferences and needs of Chinese consumers, introducing features and configurations that resonate with local tastes.
Like other foreign brands, Mitsubishi has faced competition from both international and domestic car brands in China. The Chinese automotive market is diverse and intensely competitive, with numerous brands vying for market share. Regulatory changes, shifting consumer preferences, and global economic factors have also posed challenges for Mitsubishi’s operations in China.
With China pushing aggressively for the adoption of electric and hybrid vehicles, Mitsubishi, known for its technology in this space (especially plug-in hybrids like the Outlander PHEV), has had opportunities to leverage its expertise. The company has considered this segment crucial for future growth in the Chinese market.
Mitsubishi cars are popular in China for their reliability, affordability, and fuel efficiency. The brand’s most popular models in China include the Mitsubishi Outlander, a compact SUV, and the Mitsubishi ASX, a subcompact SUV. It is important to note that Mitsubishi announced in July 2023 that it will suspend its China business indefinitely due to sluggish sales. This means that Mitsubishi cars will no longer be produced or sold in China after the existing inventory is depleted.
Mitsubishi Annual Sales, Growth and Market Share in China
Below we have a table that shows total Mitsubishi sales volumes for the Chinese automotive market, broken out by year. This data captures all Mitsubishi vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|
Mitsubishi China Annual Sales Units & Growth Chart
Below is a visual representation of Mitsubishi China sales units over time. We have both the Mitsubishi sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Mitsubishi China Growth Rate & Market Share Chart
Below is the annual growth rate for the Mitsubishi brand in China, shown against the Mitsubishi’s marketshare changes in China. This gives you a good look into how Mitsubishi has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Mitsubishi Cars & SUVs in China
COMING SOON
Sources: Manufacturers, ANDC, JATO Dynamics.
