Kia Sales Data, Trends & Analysis for the European Automotive Market
Kia European sales and market share have gone the opposite direction of most of its European mainstream competitors like Ford, Opel, Fiat and Citroën, rising steadily from 2008 through 2017. But like its sister brand Hyundai, Kia’s market share stabilized in 2014 as the overall market grew faster than the South Korean brands. After adding more than a full percentage point of market share between 2009 and 2013 thanks to Peter Schreyer’s design, the fast growth stabilized in 2013 and 2014, before picking up again in 2015 and the following years.
The German designer has helped Kia in changing its design from bland and uninspiring to modern looking and distinctive, which has fueled the increase of sales for the brand. Sales continue to grow, with the brand now selling over 500k cars a year in Europe.
Kia Europe Sales Figures & Recent Highlights
Kia Europe sales figures have been increasing in recent years. Other than a few down years, the brand has grown consistently for more than a decade. In 2020, Kia sold 420,142 cars in Europe. In 2021, Kia sales in Europe rose to 482,748 cars. And in 2022, Kia sales in Europe increased further to 512,701 cars. This brand is on fire and with its upcoming plans we expect it to continue to grow.
Kia is a subsidiary of Hyundai, and the two companies are working together to develop new electric vehicles. This partnership could help Kia to increase its sales of electric vehicles in Europe. SUVs are the fastest-growing segment of the automotive market in Europe, and Kia is focusing on developing new SUVs. This focus has helped Kia to increase its sales in Europe.
In 2022, Kia announced that it would invest €2 billion in electric vehicles and battery production in Europe. Kia also announced that it would launch two new electric vehicles in Europe in 2023, the EV6 and Niro. Kia is also working to expand its dealer network in Europe. The company plans to open 100 new dealerships in Europe by 2025.
Kia Annual Sales Data and Market Share in Europe
Below we have a table that shows total Kia sales volumes for the European automotive market, broken out by year. This data captures all Kia vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 8,586 | 0.00 | 0.10 | 0.00 |
| 1998 | 5,830 | -32.10 | 0.06 | -68.78 |
| 1999 | 18,144 | 211.22 | 0.16 | 61.55 |
| 2000 | 35,776 | 97.18 | 0.31 | 47.60 |
| 2001 | 50,158 | 40.20 | 0.40 | 24.32 |
| 2002 | 64,882 | 29.36 | 0.52 | 22.14 |
| 2003 | 101,738 | 56.80 | 0.81 | 35.94 |
| 2004 | 166,241 | 63.40 | 1.19 | 32.07 |
| 2005 | 232,091 | 39.61 | 1.66 | 28.41 |
| 2006 | 214,300 | -7.67 | 1.55 | -7.11 |
| 2007 | 242,444 | 13.13 | 1.75 | 11.40 |
| 2008 | 223,625 | -7.76 | 1.74 | -1.08 |
| 2009 | 260,240 | 16.37 | 1.98 | 12.20 |
| 2010 | 258,662 | -0.61 | 2.04 | 3.34 |
| 2011 | 364,199 | 40.80 | 2.89 | 29.34 |
| 2012 | 339,889 | -6.67 | 3.00 | 3.45 |
| 2013 | 344,357 | 1.31 | 3.04 | 1.33 |
| 2014 | 352,555 | 2.38 | 2.93 | -3.85 |
| 2015 | 383,004 | 8.64 | 2.97 | 1.51 |
| 2016 | 430,874 | 12.50 | 3.11 | 4.53 |
| 2017 | 459,731 | 6.70 | 3.17 | 1.79 |
| 2018 | 488,431 | 6.24 | 3.41 | 7.08 |
| 2019 | 497,954 | 1.95 | 3.38 | -0.98 |
| 2020 | 420,142 | -15.63 | 3.75 | 9.87 |
| 2021 | 482,748 | 14.90 | 4.36 | 14.06 |
| 2022 | 512,701 | 6.20 | 4.99 | 12.62 |
Kia Europe Annual Sales Units & Growth Chart
Below is a visual representation of Kia Europe sales units over time. We have both the Kia sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Kia Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Kia brand in Europe, shown against the Kia’s marketshare changes in Europe. This gives you a good look into how Kia has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Kia Cars & SUVs in Europe
COMING SOON
Sources: Manufacturers, ANDC, JATO Dynamics.
