Ford Sales Data, Trends & Analysis for the Chinese Automotive Market
China auto sales statistics for Ford only include the models that are locally produced in China through the Chang’an-Ford Joint Venture with local manufacturing partner Changan Auto, and excludes import models. We do publish sales figures of some imported Ford models, as well as Lincoln, separately.
In order to keep up with surging demand and to quickly add capacity in China, Changan Auto will convert the factory of the now defunct Hafei brand to build up to 200,000 Ford passenger cars per year in the former Hafei factory in Harbin, North-East China. Ford also has a joint venture with Jiangling Motors Co. (JMC) for the production of its commercial vehicles Transit, Transit Classic and Tourneo. At the end of 2015, Jiangling also started production of the Ford Everest SUV as the first passenger car it will build for the American brand, followed by the territory in 2019, which was based on an existing jmc model.
Ford China Sales Figures & Recent Highlights
Ford entered the Chinese market in 1992 through a joint venture with Changan Automobile. The joint venture is called Changan Ford Automobile Co., Ltd. Ford has a wide range of vehicles in its lineup in China, including sedans, SUVs, MPVs, and pickup trucks. The brand’s most popular models in China include the Ford Focus, a compact sedan, and the Ford Ecosport, a subcompact SUV.
In the early 2010s, Ford experienced rapid growth in China, driven by a surge in demand for its SUVs and sedans, especially the Ford Focus and Ford Escort. The brand was making significant inroads, capturing market share and strengthening its presence. By the mid-2010s, Ford’s growth in China began to slow, and the brand faced several challenges. These included increased competition from domestic and international automakers, changing consumer preferences, and a broader slowdown in the Chinese auto market.
Ford’s global vehicle lineup wasn’t aligning perfectly with the evolving preferences of Chinese consumers, leading to a decline in sales. Recognizing the need for change, Ford initiated several strategic shifts, including localizing product offerings, embrassing electrification and enhancing its SUVs, while also launching the China 2.0 Strategy. Ford introduced models specifically tailored for Chinese consumers, understanding the importance of localization. Keeping in line with China’s aggressive push towards electric vehicles (EVs), Ford announced plans to introduce more electric and hybrid models in the country. Given the rising popularity of SUVs in China, Ford ramped up its SUV offerings. In 2019, Ford launched its “China 2.0” transformation strategy, aiming to accelerate the company’s return to growth in China. This strategy focused on product localization, innovation, and strengthening ties with joint venture partners.
Recently, Ford has announced several initiatives in China, including the introduction of the Mustang Mach-E, the company’s all-electric SUV, and the launch of the Ford Evos, a car specifically designed for the Chinese market. Ford also emphasized digitalization and smart technologies, understanding the importance of connected and autonomous driving features in the Chinese market.
Ford Annual Sales, Growth and Market Share in China
Below we have a table that shows total Ford sales volumes for the Chinese automotive market, broken out by year since 2005. This data captures all Ford vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2003 | 4,499 | 0.00 | 0.20 | 0.00 |
| 2004 | 37,315 | 729.41 | 1.48 | 86.46 |
| 2005 | 50,534 | 35.43 | 1.59 | 6.90 |
| 2006 | 51,324 | 1.56 | 1.27 | -25.34 |
| 2007 | 49,094 | -4.34 | 0.97 | -31.00 |
| 2008 | 43,538 | -11.32 | 0.83 | -16.99 |
| 2009 | 93,938 | 115.76 | 1.19 | 30.57 |
| 2010 | 131,833 | 40.34 | 1.28 | 6.58 |
| 2011 | 131,694 | -0.11 | 1.18 | -8.26 |
| 2012 | 122,141 | -7.25 | 1.03 | -14.97 |
| 2013 | 215,631 | 76.54 | 1.50 | 31.70 |
| 2014 | 338,069 | 56.78 | 2.09 | 27.94 |
| 2015 | 624,564 | 84.74 | 3.37 | 38.15 |
| 2016 | 828,537 | 32.66 | 3.77 | 10.56 |
| 2017 | 770,060 | -7.06 | 3.36 | -12.41 |
| 2018 | 453,148 | -41.15 | 2.05 | -63.75 |
| 2019 | 299,269 | -33.96 | 1.48 | -38.35 |
| 2020 | 254,374 | -15.00 | 1.36 | -8.78 |
| 2021 | 256,426 | 0.81 | 1.27 | -7.33 |
| 2022 | 219,248 | -14.50 | 1.06 | -19.65 |
Ford China Annual Sales Units & Market Share Chart
Below is a visual representation of Ford’s Chinese sales units over time. We have both the Ford sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Ford China Growth Rate & Market Share Chart
Below is the annual growth rate for the Ford brand in China, shown against the Ford’s marketshare changes in China. This gives you a good look into how Ford has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Ford Cars & SUVs in China
COMING SOON
Sources: Manufacturers, ANDC, JATO Dynamics.
