Nissan Motor Co. Sales Data, Trends & Analysis for the Canadian Automotive Market
Nissan Motor Corporation is a Japanese multinational automaker headquartered in Yokohama, Japan. Founded in 1933, Nissan has grown to become one of the world’s largest automobile manufacturers. The company produces a wide range of vehicles, including sedans, SUVs, trucks, electric vehicles, and commercial vehicles. his is the main brand under which the company sells a broad range of vehicles, from compact cars like the Versa to SUVs like the Rogue and trucks like the Frontier. Infiniti is Nissan’s luxury vehicle division, focusing on high-end sedans, SUVs, and crossovers. Infiniti aims to compete with other luxury brands like BMW, Mercedes-Benz, and Lexus. Revived in 2013, the Datsun brand targets emerging markets and offers affordable, entry-level vehicles. The brand has been reintroduced in countries like India, Indonesia, and Russia.
Nissan Motor Co. Canada Sales Figures & Recent Highlights
Nissan has been operating in Canada for many years, initially under the Datsun brand before transitioning to the Nissan name in the early 1980s. The company has built a comprehensive network of dealerships across the country and offers a wide range of vehicles to cater to Canadian consumers. Vehicles like the Nissan Rogue, Sentra, and Altima are popular choices in Canada, targeting the SUV and sedan segments. The Rogue, in particular, is one of the company’s best-selling models in Canada. The Nissan Frontier and Titan have also been offered in the Canadian market but have not reached the same level of success as domestic competitors like the Ford F-Series. The Nissan Leaf has been one of the more popular all-electric options in Canada, although it faces increasing competition from a growing range of electric vehicles.
Infiniti, Nissan’s luxury arm, competes in the Canadian market with offerings like the QX50 and QX60 SUVs and the Q50 sedan. However, it faces stiff competition from European and other Asian luxury brands. Infiniti has been focusing on SUVs and crossovers, which align with consumer preferences for larger vehicles. Models like the QX60 have been particularly well-received.
Nissan has a substantial presence in the Canadian market but faces challenges in terms of competition, an aging vehicle lineup, and the need to adapt to fast-changing consumer preferences, especially towards electric and hybrid vehicles. The company is working on a comprehensive turnaround strategy to address these challenges and improve its performance in Canada and other markets.
Nissan Motor Co. Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Nissan Motor Co. sales volumes for the Canadian automotive market, broken out by year. This data captures all Nissan Motor Co. sales for the entire Canadian automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 82,204 | 0.00 | 4.94 | 0.00 |
| 2013 | 89,967 | 9.44 | 5.21 | 5.17 |
| 2014 | 115,445 | 28.32 | 6.23 | 16.51 |
| 2015 | 129,946 | 12.56 | 6.96 | 10.40 |
| 2016 | 134,214 | 3.28 | 6.89 | -1.01 |
| 2017 | 146,525 | 9.17 | 7.22 | 4.58 |
| 2018 | 148,817 | 1.56 | 7.49 | 3.59 |
| 2019 | 134,729 | -9.47 | 7.01 | -6.79 |
| 2020 | 88,076 | -34.63 | 5.30 | -32.28 |
| 2021 | 98,122 | 11.41 | 5.99 | 11.49 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Nissan Motor Co. Canada Annual Sales Units & Growth Chart
Below is a visual representation of Nissan Motor Co.’s Canadian sales units over time. We have both the Nissan Motor Co. sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Nissan Motor Co. Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Nissan Motor Co. in Canada, shown against the Nissan Motor Co.’s marketshare changes in Canada. This gives you a good look into how the Nissan Motor Co. has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
