Mazda Motor Corporation Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
Mazda Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. The company was founded on January 30, 1920 as Toyo Cork Kogyo Co., Ltd., a cork-making factory, by Jujiro Matsuda. It changed its name to Toyo Kogyo Co., Ltd. in 1927 and started producing vehicles in 1931. The name Mazda was derived from Ahura Mazda, the god of harmony, intelligence and wisdom in Zoroastrianism, as well as from the surname of the founder. Mazda is one of the largest automakers in Japan and the world. Mazda is known for its sporty and stylish vehicles, as well as its innovative engineering. The company was one of the first automakers to adopt the rotary engine, and it is still the only automaker to produce rotary-powered vehicles today. Mazda is also a leader in fuel-efficient technologies, and it offers a wide range of hybrid and electric vehicles.
Mazda Motor Corporation Canada Sales Figures & Recent Highlights
Mazda began its operations in Canada in 1968, a couple of years before entering the U.S. market. Since then, the company has established itself as a brand known for offering well-designed, fun-to-drive vehicles at an affordable price point. The company’s first car sold in Canada was the Mazda R100 coupe. In 1974, the Mazda RX-4, a rotary-powered sports car, was introduced to the Canadian market. Over the years, models like the Mazda3, MX-5 Miata, and more recently, the CX-5, have gained significant popularity in the Canadian market.
The Mazda3 has been one of the top choices among compact cars, appealing to Canadians who prioritize driving dynamics and quality interiors. The Mazda6, while not as popular as its compact sibling, has also found a niche following. Mazda’s SUV lineup, which includes the CX-3, CX-30, CX-5, and CX-9, has been gaining traction. The CX-5, in particular, has been a strong seller, fitting well with Canada’s penchant for versatile, all-weather capable vehicles. The Miata continues to be a favorite among driving enthusiasts and has a dedicated following in Canada as well, despite the country’s colder climate. Mazda has been gradually moving towards a more premium positioning, a strategy reflected in the upscale interiors and advanced technology in newer models like the Mazda6 and CX-9.
In recent years, Mazda has performed well in the Canadian market. In 2022, the company sold over 47,000 vehicles in Canada, making it the 12th-best-selling automaker in the country. Mazda’s success in Canada can be attributed to a number of factors, including the company has launched a number of new products in recent years, such as the Mazda CX-5 and the Mazda3. These new products have been well-received by Canadian consumers. Mazda has been investing in its dealer network in Canada. The company has opened new dealerships and renovated existing dealerships. Mazda has been running effective marketing campaigns in Canada. The company’s marketing campaigns have focused on the company’s sporty driving dynamics, fuel efficiency, and reliability.
Mazda Motor Corporation Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Mazda Motor Corporation sales volumes for the Canadian automotive market, broken out by year. This data captures all Mazda Motor Corporation sales for the entire Canadian automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2011 | 2,975 | 0.00 | 10.71 | 0.00 |
| 2012 | 71,194 | 2,293.08 | 4.28 | -150.41 |
| 2013 | 71,859 | 0.93 | 4.16 | -2.83 |
| 2014 | 72,097 | 0.33 | 3.89 | -6.79 |
| 2015 | 71,709 | -0.54 | 3.84 | -1.40 |
| 2016 | 69,209 | -3.49 | 3.55 | -8.10 |
| 2017 | 73,889 | 6.76 | 3.64 | 2.43 |
| 2018 | 73,669 | -0.30 | 3.71 | 1.79 |
| 2019 | 66,420 | -9.84 | 3.46 | -7.23 |
| 2020 | 69,305 | 4.34 | 4.17 | 17.13 |
| 2021 | 62,201 | -10.25 | 3.80 | -9.86 |
| 2022 | 26,263 | -57.78 | 8.41 | 54.86 |
Mazda Motor Corporation Canada Annual Sales Units & Growth Chart
Below is a visual representation of Mazda Motor Corporation’s Canadian sales units over time. We have both the Mazda Motor Corporation sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Mazda Motor Corporation Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Mazda Motor Corporation in Canada, shown against the Mazda Motor Corporation’s marketshare changes in Canada. This gives you a good look into how the Mazda Motor Corporation has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
