Land Rover Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Land Rover sales data for the Canadian market. Land Rover is a British brand of four-wheel drive cars, that exclusively offers premium and luxury sport utility vehicles.The Land Rover is focused on utility, practicality, and off-road prowess. Land Rover currently sells two sport utility vehicles: the Discovery Sport and the Discovery.
Land Rover was originally owned by a now-defunct British automaker called Rover Company. The first Land Rover debuted in 1948 as a tough vehicle, modeled after the Jeeps used in World War II. The vehicle was so popular it evolved into the Land Rover company. In 1970, Land Rover launched the Range Rover SUV, a utilitarian, body-on-frame truck with outstanding off-road capability, in 1970. The company was briefly owned by BMW in the 1990s and Ford in the 2000s. The company has been owned by Tata Motors since 2008.
Land Rover vehicles boast luxury features and high-end cabins full of utility and comfort. The trucks’ sleek, muscular stance suggests that it can tackle tough terrain or power effortlessly down the highway. Land Rover’s vehicles are particularly suited to adventure-seeking buyers and off-road driving.
Land Rover Canada Sales Figures & Recent Highlights
Sales of Land Rover in Canada has been relatively stable since 2015. Land Rover’s best selling model which is the Land Rover Range Rover has increased from 2015 to 2019. From 2015 to 2019, Land Rover sold over 1,000 vehicles. Peak sales was recorded last year after they sold 1,732. Land Rover Canada sales have been increasing in recent years. In 2020, Land Rover Canada sales were 9,000 units. In 2021, Land Rover Canada sales rose to 10,500 units. And in 2022, Land Rover Canada sales increased further to 12,000 units.
SUVs are the fastest-growing segment of the automotive market, and Land Rover offers a number of popular SUVs, such as the Range Rover, Range Rover Sport, and Discovery Sport. Land Rover has introduced a number of new models in recent years, such as the Land Rover Defender and the Land Rover Discovery. These models have been well-received by consumers and have helped to boost sales. Land Rover is investing in electric vehicles. The company plans to launch several new electric vehicles in the coming years, including the Land Rover Defender PHEV.
Land Rover Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Land Rover sales volumes for the Canadian automotive market, broken out by year. This data captures all Land Rover vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 4,161 | 0.00 | 0.25 | 0.00 |
| 2013 | 5,136 | 23.43 | 0.30 | 15.92 |
| 2014 | 6,283 | 22.33 | 0.34 | 12.42 |
| 2015 | 7,720 | 22.87 | 0.41 | 17.92 |
| 2016 | 9,170 | 18.78 | 0.47 | 12.17 |
| 2017 | 8,411 | -8.28 | 0.41 | -13.57 |
| 2018 | 10,196 | 21.22 | 0.51 | 19.23 |
| 2019 | 10,287 | 0.89 | 0.54 | 4.17 |
| 2020 | 8,284 | -19.47 | 0.50 | -7.38 |
| 2021 | 8,987 | 8.49 | 0.55 | 9.11 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Land Rover Canada Annual Sales Units & Growth Chart
Below is a visual representation of Land Rover’s Canadian sales units over time. We have both the Land Rover sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Land Rover Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Land Rover brand in Canada, shown against the Land Rover’s marketshare changes in Canada. This gives you a good look into how Land Rover has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
