Volkswagen Group Sales Data, Trends & Analysis for the Canadian Automotive Market
The Volkswagen Group, often abbreviated as VW Group, is one of the world’s largest automotive conglomerates, headquartered in Wolfsburg, Germany. The group owns several well-known car, motorcycle, and commercial vehicle brands. Over the years, the Volkswagen Group has strategically acquired various companies, expanding its portfolio and global reach. Brands that sit under the Volkswagen Group umbrella include Volkswagen, Audi, SEAT, Skoda, Bentley, Bugatti, Lamborghini and Porsche.
Volkswagen Group Canadian Sales Figures & Recent Highlights
The Volkswagen Group has been selling vehicles in Canada for several decades, and its presence in the country mirrors many aspects of its journey in the neighboring U.S. market. Volkswagen made its debut in Canada in the 1950s, primarily with the Beetle, which became a recognizable and iconic car on Canadian roads. Over the decades, Volkswagen expanded its lineup in Canada to include models like the Golf, Jetta, and Passat.
Audi has been present in Canada since the early 1970s and has built a reputation as a luxury brand with a diverse range of sedans, SUVs, and sports cars. Porsche’s entry into the Canadian market goes back several decades. The brand, known for its sports cars and, more recently, its SUVs, has a dedicated following in Canada. The luxury and performance brands under the Volkswagen Group umbrella cater to the high-end market segment in Canada, much as they do globally.
Canada’s automotive market has been seeing a trend toward electrification, and the Volkswagen Group’s brands have been working to align with this shift. Incentives and infrastructure development for EVs in Canada also support this transition. The Volkswagen Group’s most popular brands in Canada are Volkswagen, Audi, and Škoda. Volkswagen is known for its affordable and fuel-efficient cars, while Audi is known for its luxury cars. Škoda is also a popular brand in Canada, and it is known for its value-for-money vehicles.
In recent years, the Volkswagen Group has been one of the most successful automakers in Canada. The company’s sales have been growing steadily, and it has gained market share. In 2022, the Volkswagen Group sold over 165,000 cars in Canada, accounting for over 10% of the total Canadian car market.
Volkswagen Group Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Volkswagen Group sales volumes for the Canadian automotive market, broken out by year. This data captures all Volkswagen Group sales for the entire Canadian automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 80,676 | 0.00 | 4.84 | 0.00 |
| 2013 | 86,212 | 6.86 | 4.99 | 2.88 |
| 2014 | 95,744 | 11.06 | 5.17 | 3.53 |
| 2015 | 102,829 | 7.40 | 5.51 | 6.09 |
| 2016 | 97,716 | -4.97 | 5.02 | -9.79 |
| 2017 | 113,910 | 16.57 | 5.61 | 10.64 |
| 2018 | 118,200 | 3.77 | 5.95 | 5.64 |
| 2019 | 110,781 | -6.28 | 5.77 | -3.16 |
| 2020 | 83,745 | -24.40 | 5.04 | -14.39 |
| 2021 | 97,956 | 16.97 | 5.98 | 15.70 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Volkswagen Group Canada Annual Sales Units & Growth Chart
Below is a visual representation of Volkswagen Group’s Canadian sales units over time. We have both the Volkswagen Group sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Volkswagen Group Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Volkswagen Group in Canada, shown against the Volkswagen Group’s marketshare changes in Canada. This gives you a good look into how the Volkswagen Group has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
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