Land Rover Sales Figures - US Market

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Land Rover Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market

This is your hub for all of the Land Rover sales data for the U.S market. Land Rover is a British brand of four-wheel drive cars, that exclusively offers premium and luxury sport utility vehicles.The Land Rover is focused on utility, practicality, and off-road prowess. Land Rover currently sells two sport utility vehicles: the Discovery Sport and the Discovery.

Land Rover was originally owned by a now-defunct British automaker called Rover Company. The first Land Rover debuted in 1948 as a tough vehicle, modeled after the Jeeps used in World War II. The vehicle was so popular it evolved into the Land Rover company. In 1970, Land Rover launched the Range Rover SUV, a utilitarian, body-on-frame truck with outstanding off-road capability, in 1970. The company was briefly owned by BMW in the 1990s and Ford in the 2000s. The company has been owned by Tata Motors since 2008.

Land Rover vehicles boast luxury features and high-end cabins full of utility and comfort. The trucks’ sleek, muscular stance suggests that it can tackle tough terrain or power effortlessly down the highway. Land Rover’s vehicles are particularly suited to adventure-seeking buyers and off-road driving.

Land Rover U.S Sales Figures & Recent Highlights

Sales of Land Rover in US has increased every year for the last 10 years. Their sales peaked in 2019 after selling 94,736. We expect them to continue their success in the US as the market for crossovers and SUVs continues to increase every year. Currently Land Rover imports all of its models for the US market from its factories in Halewood and Solihull, UK. The Range Rover Sport large SUV has been Land Rover’s best selling model in the United States since 2006 and even reached record sales in 2019.

Land Rover sales in the United States have been increasing steadily in recent years. In 2022, Land Rover sold 56,522 vehicles in the United States, up from 40,268 in 2021. This represents a 37% increase in sales.

The introduction of the new Range Rover in 2022. The new Range Rover is the most luxurious and technologically advanced Range Rover ever built. We also saw the introduction of the new Defender in 2020. The new Defender is a modern interpretation of the iconic Land Rover Defender. Land Rover is a popular luxury SUV brand in the United States. The brand is known for its rugged off-road capabilities, luxurious interiors, and advanced technology. Land Rover is also a popular choice for celebrities and high-profile individuals.

Land Rover Monthly Sales Data in the U.S

Below we have a table that shows Land Rover sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Land Rover new vehicle sales in the US.


Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2005	2,760	2,702	2,982	3,140	2,873	3,414	5,080	4,554	3,425	3,753	4,579	6,913
2006	3,693	3,453	4,153	3,736	3,981	3,847	3,524	3,671	3,469	4,004	4,229	6,014
2007	3,433	3,106	3,663	4,211	4,269	4,160	4,189	4,853	4,190	4,237	4,352	4,887
2008	2,859	2,819	3,054	2,557	3,003	2,200	2,042	0	2,622	0	0	0
2009	0	0	2,248	2,043	2,223	1,939	1,822	2,285	2,226	2,160	2,166	3,595
2010	1,958	2,042	2,726	2,749	2,709	2,790	2,292	2,544	2,489	2,957	2,922	3,695
2011	2,271	2,555	3,441	2,982	2,891	3,152	2,811	2,807	2,740	3,273	3,820	4,743
2012	3,205	6,510	4,099	3,292	3,438	3,602	3,320	3,727	3,636	3,129	3,687	5,174
2013	4,200	3,905	4,314	3,543	3,554	3,468	4,050	4,938	3,387	4,286	4,601	5,764
2014	4,674	4,006	4,399	4,533	4,536	4,038	4,643	4,489	3,106	3,643	3,644	5,754
2015	5,281	4,917	6,778	5,311	5,382	4,643	5,011	5,225	5,855	7,199	6,539	8,441
2016	5,655	6,417	8,733	5,188	4,950	5,705	6,075	6,031	5,637	5,532	5,659	8,279
2017	6,163	5,747	7,965	5,211	4,993	5,760	5,915	5,907	6,407	5,477	6,801	7,980
2018	6,446	6,828	10,972	6,448	7,103	6,982	6,209	7,179	6,966	7,846	8,547	10,617
2019	7,385	8,151	9,492	7,165	7,337	6,593	6,456	6,572	7,488	8,093	9,514	10,490
2020	7,793	6,927	7,216	2,610	5,800	6,090	5,575	4,955	5,369	9,343	7,675	10,680
2021	6,705	6,705	7,609	5,826	5,602	5,826	6,380	6,144	6,380	10,867	10,867	10,867
2022	5,568	5,568	6,264	3,579	3,446	3,446	4,163	4,324	3,045	7,438	6,065	6,574
2023	4,874	4,679	5,264	5,404	4,060	4,222	5,424	5,859	5,642	6,780	6,780	7,051
2024	5,752	5,752	5,983	4,946	5,142	5,142	8,881	9,947	8,171	0	0	0

Land Rover Annual Sales, Growth & Market Share in the United States

Below we have a table that shows total Land Rover sales volumes for the US automotive market, broken out by year. This data captures all Land Rover vehicle sales for the entire United States automotive market.

Year	Sales	YOY Change	US Marketshare	Marketshare Change
2005	46,175	0.00	0.27	0.00
2006	47,774	3.46	0.29	5.89
2007	49,550	3.72	0.31	6.15
2008	21,156	-57.30	0.16	-92.48
2009	22,707	7.33	0.22	26.57
2010	31,873	40.37	0.27	20.54
2011	37,486	17.61	0.29	6.27
2012	46,819	24.90	0.30	3.26
2013	50,010	6.82	0.32	6.03
2014	51,465	2.91	0.31	-2.53
2015	70,582	37.15	0.40	22.83
2016	73,861	4.65	0.42	3.92
2017	74,326	0.63	0.43	2.41
2018	92,143	23.97	0.53	18.87
2019	94,736	2.81	0.56	4.55
2020	80,033	-15.52	0.54	-2.11
2021	89,778	12.18	0.60	9.38
2022	59,480	-33.75	0.43	-38.16
2023	66,039	11.03	0.43	-2.23
2024	59,716	0.00	0.45	0.00

Land Rover U.S Annual Sales Units & Growth Chart

Below is a visual representation of Land Rover’s U.S sales units over time. We have both the Land Rover sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.

Land Rover U.S Growth Rate & Market Share Chart

Below is the annual growth rate for the Land Rover brand in the United States, shown against the Land Rover’s marketshare changes in the United States. This gives you a good look into how Land Rover has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.

The Best-Selling Land Rover Cars & SUVs in the United States

The Current Land Rover Model Lineup & Prices in the U.S

Land Rover is well-positioned for continued success in the United States. The brand is expanding its lineup with new models, and it is investing in electric vehicles. Land Rover is also a popular choice for celebrities and high-profile individuals, which helps to boost the brand’s image.

Range Rover Model Lineup

Range Rover

Starting at $107,400

The latest Range Rover is the fifth generation of the luxury SUV, which was revealed in September 2021 and went on sale in early 2022. It is a significant departure from its predecessor, with a new design, more technology, and a more luxurious interior. The new Range Rover is also more efficient, thanks to a new range of engines, including a mild-hybrid and a plug-in hybrid. The exterior of the new Range Rover is sleek and modern, with a more aerodynamic design than the previous model. The front end is dominated by a large grille and slim headlights, while the rear end features a sloping roofline and a full-width taillight bar. The new Range Rover is available with a choice of three engines: a 3.0L turbocharged inline-6, a 4.4L twin-turbocharged V8, and a 3.0L turbocharged inline-6 mild-hybrid. The plug-in hybrid version, which combines a 2.0L turbocharged inline-4 with an electric motor, will be available later in 2022.

Range Rover Sport

Starting at $83,600

The current Range Rover Sport is the fourth generation of the luxury SUV, which was revealed in September 2022 and went on sale in early 2023. It is a significant departure from its predecessor, with a new design, more technology, and a more luxurious interior. The new Range Rover Sport is also more efficient, thanks to a new range of engines, including a mild-hybrid and a plug-in hybrid. The new Range Rover Sport is available with a choice of three engines: a 3.0L turbocharged inline-6, a 4.4L twin-turbocharged V8, and a 3.0L turbocharged inline-6 mild-hybrid. The plug-in hybrid version, which combines a 2.0L turbocharged inline-4 with an electric motor, will be available later in 2023.

Range Rover Velar

Starting at $61,500

The latest Range Rover Velar is the second generation of the luxury SUV, which was revealed in September 2022 and went on sale in early 2023. The exterior of the new Range Rover Velar is sleek and modern, with a more aerodynamic design than the previous model. The front end is dominated by a large grille and slim headlights, while the rear end features a sloping roofline and a full-width taillight bar. The interior of the new Range Rover Velar is even more luxurious than the previous model, with a choice of high-quality materials and finishes. The dashboard is dominated by a large touchscreen infotainment system, and there are also a number of other high-tech features, such as a head-up display and a panoramic sunroof. The new Range Rover Velar is available in three trim levels: Velar, R-Dynamic S, and R-Dynamic HSE.

Range Rover Evoque

Starting at $49,900

The Range Rover Evoque is a luxury compact SUV that was first introduced in 2011. It is the smallest and most affordable model in the Range Rover lineup. The Evoque is known for its stylish design, luxurious interior, and capable off-road performance. It is available with a choice of gasoline and diesel engines, as well as a plug-in hybrid version. The Evoque is available with a choice of three engines: a 2.0L turbocharged inline-4, a 2.0L turbocharged inline-4 hybrid, and a 2.0L turbocharged inline-4 plug-in hybrid. The gasoline engine produces 247 horsepower and 269 lb-ft of torque, while the hybrid engine produces 296 horsepower and 317 lb-ft of torque. The plug-in hybrid engine produces 302 horsepower and 324 lb-ft of torque.

Defender Model Lineup

Defender 130

Starting at $68,000

The Land Rover Defender 130 is the longest version of the Defender SUV, which was first introduced in 2020. It has a wheelbase of 119.0 inches, which is 14.2 inches longer than the Defender 110 and 18.2 inches longer than the Defender 90. The Defender 130 is available with a choice of two engines: a 3.0L turbocharged inline-6 and a 3.0L turbocharged inline-6 mild-hybrid. The gasoline engine produces 395 horsepower and 406 lb-ft of torque, while the mild-hybrid engine produces 395 horsepower and 404 lb-ft of torque.

Defender 110

Starting at $60,600

The Land Rover Defender 110 is a mid-size SUV that was first introduced in 2020. It is the most popular version of the Defender, and it is available with a choice of gasoline, diesel, and plug-in hybrid engines. The Defender 110 has a wheelbase of 101.9 inches, which is 14.2 inches shorter than the Defender 130. It is available in two- and five-door body styles, and it can seat up to seven people. The Defender 110 is available with a choice of three engines: a 2.0L turbocharged inline-4, a 3.0L turbocharged inline-6, and a 3.0L turbocharged inline-6 mild-hybrid. The gasoline engine produces 296 horsepower and 295 lb-ft of torque, while the diesel engine produces 247 horsepower and 332 lb-ft of torque. The plug-in hybrid engine produces 395 horsepower and 404 lb-ft of torque.

Defender 90

Starting at $56,400

The Land Rover Defender 90 is the smallest version of the Defender SUV, which was first introduced in 2020. It has a wheelbase of 90.0 inches, which is 19.1 inches shorter than the Defender 110 and 28.2 inches shorter than the Defender 130. The Defender 90 is available with a choice of two engines: a 3.0L turbocharged inline-6 and a 3.0L turbocharged inline-6 mild-hybrid. The gasoline engine produces 395 horsepower and 406 lb-ft of torque, while the mild-hybrid engine produces 395 horsepower and 404 lb-ft of torque. The Defender 90 is available in three trim levels: S, SE, and X.

Discovery Model Lineup

Discovery

Starting at $59,900

The latest Discovery is the fifth generation of the luxury SUV, which was revealed in September 2021 and went on sale in early 2022. It is a significant departure from its predecessor, with a new design, more technology, and a more luxurious interior. The new Discovery is also more efficient, thanks to a new range of engines, including a mild-hybrid and a plug-in hybrid. The exterior of the new Discovery is sleek and modern, with a more aerodynamic design than the previous model. The front end is dominated by a large grille and slim headlights, while the rear end features a sloping roofline and a full-width taillight bar. The new Discovery is available with a choice of three engines: a 3.0L turbocharged inline-6, a 4.4L twin-turbocharged V8, and a 3.0L turbocharged inline-6 mild-hybrid. The plug-in hybrid version, which combines a 2.0L turbocharged inline-4 with an electric motor, will be available later in 2023. he new Discovery is available in three trim levels: SE, HSE, and Autobiography.

Discovery Sport

Starting at $48,900

The Discovery Sport is a smaller SUV that was first introduced in 2014. It is based on the same platform as the Range Rover Evoque, but it is larger and more spacious. The Discovery Sport is available with a choice of three engines: a 2.0L turbocharged inline-4, a 2.0L turbocharged inline-4 hybrid, and a 2.0L turbocharged inline-4 plug-in hybrid. The gasoline engine produces 247 horsepower and 269 lb-ft of torque, while the hybrid engine produces 296 horsepower and 317 lb-ft of torque. The plug-in hybrid engine produces 302 horsepower and 324 lb-ft of torque. The Discovery Sport is available in four trim levels: S, SE, HSE, and R-Dynamic HSE.

Sources: Manufacturers, ANDC, JATO Dynamics.