2024 U.S Large Luxury Car Sales Figures By Model (With Rankings)

2024 Best Selling Large Luxury Cars In the United States (All Models Ranked)

The Large Luxury Car segment refers to the upper echelon of passenger cars, typically emphasizing opulence, performance, cutting-edge technology, and brand prestige. Similar to other car segments, large luxury cars have faced a decline in sales, as consumer preference has increasingly shifted towards SUVs and crossovers, even in the luxury category. Vehicles in this segment have seen competition not just from luxury SUVs, but also from well-appointed midsize luxury sedans that offer many of the same features at a lower price point.

Luxury brands have responded to market demands by expanding their SUV and crossover lineups. Brands like Bentley with the Bentayga, Rolls-Royce with the Cullinan, and Lamborghini with the Urus are testament to how even the most traditional luxury car manufacturers are pivoting to meet demand. As with other segments, electrification is making its mark on the large luxury car category. Companies like Mercedes-Benz, BMW, and Audi are introducing plug-in hybrid or fully electric versions of their flagship sedans. The Porsche Taycan, an all-electric luxury sports sedan, has been noteworthy in this context. Beyond luxury, brands are continuously offering performance-oriented variants to cater to enthusiasts. Examples include the BMW M8, Mercedes-AMG S63, and Audi RS7.