2020 Europe Auto Sales Figures – By Brand (Brand Rankings)

2020 European Automotive Sales by Brand – The Best-Selling Automotive Brands By Sales Volume

Car sales in Europe dropped by 23.75% in 2020 to just under 12 million deliveries, which translates to a loss of over 3.5 million new car deliveries. That makes 2020 the worst year for automotive sales in modern history, both in terms of losses and in terms of absolute figures. Almost all European markets recorded double-digit declines in 2020, with the notable exception being Norway, where sales were virtually flat at -0.7%. Among Europe’s five major car markets, Spain posted the sharpest drop (-32.3%), followed closely by the UK (-29.4%) Italy (-27.9%) and France (-25.5%), while Germany (-19.1%) also saw a significant drop in deliveries.

In the brands ranking, the top-3 brands all lose between 22% and 24% of their sales of 2019, which means Peugeot jumps to third place, just ahead of Mercedes-Benz (-17.4%) as both brands knock down Ford (-29.5%) into 5th place. The best performers in the top-10 are Toyota (-12.1%) and Skoda (-14.6%). Toyota passes Skoda and Audi to take 7th place, while Opel/Vauxhall is the worst performer at -39.8% and falls behind those same two brands. At least in Q4 Opel/Vauxhall started crawling back from rock bottom, and with the new Mokka crossover coming in 2021, the brand should be able to bounce back a bit this year.