Large SUV Sales In America – 2004 Year End

With a new less costly rival in the form of Chrysler’s Ram-related Dodge Durango for the 2004 model year (these figures are calendar-based, not model year-based), the U.S. market share afforded to the General Motors full-size quarter decreased to 52.6% in 2004.

Durango-excluded, the market share generated by the Suburban, Tahoe, Yukon, and Yukon XL fell from 65.6% to 62.5% in 2004.

The Durango’s more spacious interior brought with it a big improvement in sales. Aside from the Dodge, only the GMC Yukon and Nissan Armada were able to improve on their 2003 totals in 2004.

In addition to the sales GM produced with the quartet shown below, Cadillac also sold 36,994 Escalades and 15,618 Escalade ESVs. All six SUVs combined to form 11% of GM’s U.S. volume in 2004. Ford sold 159,846 Expeditions, but also 36,398 Lincoln Navigators. Nissan USA also reported their first 13,136 sales of the Armada-based Infiniti QX56.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large sport-utility vehicles any which way you like.

Click Column Headers To Sort • 2005 Year End • 2003 Year End

SUV	2004	2003	% Change
Chevrolet Suburban	119,545	135,222	-11.6%
Chevrolet Tahoe	186,161	199,065	-6.5%
Dodge Durango *	137,148	108,010	27.0%
Ford Excursion	20,010	26,259	-23.8%
Ford Expedition	159,846	181,547	-12.0%
GMC Yukon	86,571	86,238	0.4%
GMC Yukon XL	65,917	70,887	-7.0%
Nissan Armada	37,275	6673	459%
Toyota Sequoia	58,114	67,067	-13.3%
—	—	—	—
Total	870,587	880,968	-1.2%

Source: Automakers & ANDC
* The second-generation Durango straddled segments but was certainly at least as much of a Tahoe rival as it was a TrailBlazer alternative from the 2004 model year until the more car-like third-generation Durango was introduced.