Subaru Corporation Sales Data, Trends & Analysis for the U.S Automotive Market
Subaru Corporation is a Japanese multinational corporation primarily known for its line of automobiles. Headquartered in Tokyo, Japan, the company was founded as Fuji Heavy Industries (FHI) and officially changed its name to Subaru Corporation in 2017. Subaru is unique for its use of the boxer engine layout in most of its vehicles above 1500 cc as well as its extensive use of the all-wheel-drive drivetrain layout, which is standard equipment for most international markets.
Subaru Corporation U.S Sales Figures & Recent Highlights
Subaru Corporation has been selling cars in the United States since 1968, when it established a subsidiary called Subaru of America, Inc. The company’s first car sold in the US was the Subaru 360. Subaru has a long history of success in the US market. The company is known for its all-wheel drive vehicles, boxer engines, and safety features. Subaru vehicles are also popular among outdoor enthusiasts and families. In recent years, Subaru has performed well in the US market. In 2022, the company sold over 682,000 vehicles in the US, making it the 8th-best-selling automaker in the country.
The company has launched a number of new products in recent years, such as the Subaru Forester Wilderness and the Subaru Outback Wilderness. These new products have been well-received by American consumers. Subaru has been doing well in the U.S., enjoying strong sales numbers and customer loyalty. Its focus on safety, all-wheel-drive capabilities, and reliability has helped the brand carve a unique niche. The company’s future challenges lie primarily in accelerating its electrification efforts to meet tightening emissions regulations and consumer demands for greener options.
Subaru Corporation U.S Monthly Sales Data
Below we have a table that shows Subaru Corporation sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Subaru Corporation’s new vehicle sales in the US across all its owned brands.
Subaru Corporation Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Subaru Corporation sales volumes for the US automotive market, broken out by year. This data captures all Subaru Corporation sales for the entire United States automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1968 | 332 | 0.00 | 0.57 | 0.00 |
| 1969 | 2,407 | 625.00 | 4.19 | 86.40 |
| 1970 | 5,590 | 132.24 | 7.16 | 41.40 |
| 1971 | 14,162 | 153.35 | 12.75 | 43.85 |
| 1972 | 23,114 | 63.21 | 17.50 | 27.18 |
| 1973 | 37,793 | 63.51 | 17.20 | -1.74 |
| 1974 | 22,980 | -39.20 | 13.02 | -32.13 |
| 1975 | 42,529 | 85.07 | 18.98 | 31.41 |
| 1976 | 48,928 | 15.05 | 19.75 | 3.86 |
| 1977 | 80,826 | 65.19 | 23.15 | 14.69 |
| 1978 | 103,274 | 27.77 | 27.13 | 14.69 |
| 1979 | 127,871 | 23.82 | 27.42 | 1.04 |
| 1980 | 142,968 | 11.81 | 14.41 | -90.25 |
| 1981 | 152,062 | 6.36 | 11.81 | -22.05 |
| 1982 | 150,335 | -1.14 | 12.29 | 3.95 |
| 1983 | 156,840 | 4.33 | 9.51 | -29.25 |
| 1984 | 157,385 | 0.35 | 7.46 | -27.57 |
| 1985 | 178,175 | 13.21 | 4.80 | -55.20 |
| 1986 | 183,242 | 2.84 | 4.60 | -4.44 |
| 1987 | 165,222 | -9.83 | 4.53 | -1.54 |
| 1988 | 155,956 | -5.61 | 4.04 | -12.07 |
| 1989 | 102,402 | -34.34 | 2.94 | -37.60 |
| 1990 | 40,316 | -60.63 | 1.34 | -119.34 |
| 1991 | 39,480 | -2.07 | 1.44 | 7.02 |
| 1992 | 39,732 | 0.64 | 1.53 | 5.86 |
| 1993 | 20,933 | -47.31 | 0.76 | -101.16 |
| 1994 | 10,949 | -47.70 | 0.45 | -67.23 |
| 1995 | 1,801 | -83.55 | 0.07 | -589.19 |
| 1996 | 1,111 | -38.31 | 0.04 | -63.93 |
| 1997 | 640 | -42.39 | 0.02 | -82.71 |
| 1998 | 0 | -100.00 | 0.00 | 0.00 |
| 1999 | 0 | 0.00 | 0.00 | 0.00 |
| 2000 | 0 | 0.00 | 0.00 | 0.00 |
| 2001 | 0 | 0.00 | 0.00 | 0.00 |
| 2002 | 0 | 0.00 | 0.00 | 0.00 |
| 2003 | 0 | 0.00 | 0.00 | 0.00 |
| 2004 | 0 | 0.00 | 0.00 | 0.00 |
| 2005 | 276,011 | 0.00 | 1.61 | 100.00 |
| 2006 | 259,598 | -5.95 | 1.56 | -3.53 |
| 2007 | 257,115 | -0.96 | 1.58 | 1.72 |
| 2008 | 228,155 | -11.26 | 1.71 | 7.39 |
| 2009 | 210,054 | -7.93 | 2.00 | 14.39 |
| 2010 | 263,996 | 25.68 | 2.25 | 11.25 |
| 2011 | 266,669 | 1.01 | 2.06 | -9.13 |
| 2012 | 346,952 | 30.11 | 2.22 | 7.13 |
| 2013 | 425,226 | 22.56 | 2.71 | 18.11 |
| 2014 | 513,693 | 20.80 | 3.11 | 12.66 |
| 2015 | 582,675 | 13.43 | 3.33 | 6.70 |
| 2016 | 615,132 | 5.57 | 3.50 | 4.77 |
| 2017 | 647,956 | 5.34 | 3.75 | 6.77 |
| 2018 | 680,135 | 4.97 | 3.91 | 4.19 |
| 2019 | 700,117 | 2.94 | 4.11 | 4.67 |
| 2020 | 611,938 | -12.59 | 4.16 | 1.30 |
| 2021 | 598,480 | -2.20 | 4.00 | -3.94 |
| 2022 | 556,581 | -7.00 | 4.07 | 1.58 |
| 2023 | 632,083 | 13.57 | 4.07 | 0.05 |
| 2024 | 605,854 | 0.00 | 4.55 | 0.00 |
Subaru Corporation U.S Annual Sales Units & Growth Chart
Below is a visual representation of Subaru Corporation’s U.S sales units over time. We have both the Subaru Corporation sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Subaru Corporation U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Subaru Corporation in the United States, shown against the Subaru Corporation’s marketshare changes in the United States. This gives you a good look into how the Subaru Corporation has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
