BMW Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
This is your hub for all of the BMW sales data for the U.S market. BMW was founded in 1916 and currently makes automobiles and motorcycles. Based in Munich, Germany, the BMW Group owns the BMW, Mini and Rolls-Royce brands in its portfolio. This post is focused on sales for the BMW brand. The brand is known as the ultimate driving machine.
The company has been selling its cars in the US since 1956. BMW has a full range of cars in market in the US. It includes sedans, SUVs, electric cars, plug in hybrids and sports cars. BMW uses the same marketing strategy in the US as what they do to the rest of the world, which is to flood each market with a continuous product offensive, new models and new niches added every single year. They even have a production plant based in South Carolina, which is currently the BMW plant that has the highest production volume. The current line of cars produced by BMW in the US are the X3, X4, X5, X6, and X7.
BMW U.S Sales Figures & Recent Highlights
BMW saw huge sales success in the United States throughout the 2000s, thanks in part to a growing model and variant portfolio and niche model after niche model being launched almost every year. The halo of the “M” brand thanks to the M3 and M5 helped cement the brands place as the premium sports car maker in the United States. Sales grew from 232,032 units in 2002 to over 346,023 in 2015. Almost every single year was a record year for BMW (with the exception of the financial crisis which hit sales hard and took two years to get back to record run rate).
BMW was the best selling premium brand in the US in 2011, 2012, 2014 and 2015, only interrupted by Mercedes-Benz in 2013. Before that, Lexus held the title for 11 straight years and from 2016 to 2018 Mercedes was back on top again, but BMW came back strong in 2019 to reclaim its title. However in recent years BMW is starting to feel some pressure and the numbers have been weak in the U.S (although globally very strong). Sales fell from the peak of 346k in 2015 to 306 in 2017 largely to a not so compelling product set compared to other models in the same segments. BMW’s product range is stale compared to the likes of Audi and Mercedes and it seems consumers are voting with their wallets. While we saw numbers record in 2018 with sales of 311k units in the U.S, we continue to see pressure on the brand in coming years.
Overall, BMW is performing well in the United States. The brand has a strong lineup of cars, SUVs, and electric vehicles, and it is investing heavily in its U.S. operations. BMW is also expanding its dealer network and investing in marketing. These efforts are expected to help the brand continue to grow in the U.S. market. BMW offers a wide variety of cars, SUVs, an d electric vehicles to choose from. This gives buyers a lot of options to choose from, and it helps BMW appeal to a wide range of consumers. BMW has a good reputation for quality and reliability. This is important to many buyers, and it helps BMW attract new customers. BMW invests heavily in marketing its cars. This helps to raise awareness of the brand and its products. BMW is facing some challenges in the U.S. market, such as the chip shortage and rising inflation. However, the brand is well-positioned to overcome these challenges and continue to grow in the U.S. market.
In the first half of 2023, BMW sold 17,964 fully electric vehicles, already surpassing full year 2022 totals. The BMW X7 xDrive45e, a plug-in hybrid SUV, arrived in U.S. dealerships in June 2023. The BMW i7, a fully electric luxury sedan, was revealed in July 2023. It is scheduled to go on sale in the United States in 2023.
BMW U.S Monthly Sales Data
Below we have a table that shows BMW sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is BMW new vehicle sales in the US.
BMW Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total BMW sales volumes for the US automotive market, broken out by year. This data captures all BMW vehicle sales for the entire United States automotive market.
Year Sales YOY Change US Marketshare Marketshare Change
2002
524
0.00
0.02
0.00
2003
439
-16.22
0.02
-1.51
2004
110
-74.94
0.01
-176.16
2005
266,300
241,990.91
1.56
99.49
2006
274,432
3.05
1.65
5.51
2007
293,795
7.06
1.81
9.08
2008
249,113
-15.21
1.87
3.08
2009
191,947
-22.95
1.83
-2.29
2010
220,112
14.67
1.88
2.73
2011
248,007
12.67
1.92
2.16
2012
299,530
20.77
1.92
-0.04
2013
308,480
2.99
1.97
2.54
2014
340,138
10.26
2.06
4.31
2015
346,023
1.73
1.98
-4.03
2016
313,177
-9.49
1.78
-11.08
2017
305,685
-2.39
1.77
-0.61
2018
311,014
1.74
1.79
1.15
2019
324,825
4.44
1.90
6.04
2020
280,297
-13.71
1.91
0.03
2021
336,694
20.12
2.25
15.37
2022
331,543
-1.53
2.42
7.04
2023
361,654
9.08
2.33
-4.06
2024
253,849
0.00
1.90
0.00
BMW U.S Annual Sales Units & Growth Chart
Below is a visual representation of BMW’s U.S sales units over time. We have both the BMW sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
BMW U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the BMW brand in the United States, shown against the BMW’s marketshare changes in the United States. This gives you a good look into how BMW has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling BMW Cars & SUVs in the United States
Here are the best-selling BMW cars & SUVs in the United States.
- BMW X5 (82,373 units sold in 2022). The X5 is a mid-size luxury SUV that is known for its stylish design, comfortable ride, and powerful engines. It is available with a variety of engines, including a turbocharged 2.0-liter four-cylinder engine, a turbocharged 3.0-liter inline-six engine, and a twin-turbocharged 4.4-liter V8 engine.
- BMW X3 (65,800 units sold in 2022). The X3 is a compact luxury SUV that is known for its fuel efficiency and spacious interior. It is available with a variety of engines, including a turbocharged 2.0-liter four-cylinder engine and a turbocharged 2.0-liter diesel engine.
- BMW 4-Series (36,952 units sold in 2022). The BMW 4 Series is a luxury sports coupe that was first introduced in 2013. It is available in two body styles: coupe and convertible. The BMW 4 Series is a good choice for those who are looking for a stylish and luxurious sports coupe or convertible.
- BMW X7 (30,705 units sold in 2022). The X7 is a full-size luxury SUV that is known for its spacious interior and powerful engines. It is available with a variety of engines, including a turbocharged 3.0-liter inline-six engine and a twin-turbocharged 4.4-liter V8 engine.
- BMW 3-Series (30,400 units sold in 2022). The 3 Series is a compact luxury sedan that is known for its sporty handling and luxurious interior. It is available with a variety of engines, including a turbocharged 2.0-liter four-cylinder engine and a turbocharged 3.0-liter inline-six engine.
- BMW 5-Series (20,857 units sold in 2022). The 5 Series is a mid-size luxury sedan that is known for its comfortable ride and powerful engines. It is available with a variety of engines, including a turbocharged 2.0-liter four-cylinder engine, a turbocharged 3.0-liter inline-six engine, and a twin-turbocharged 4.4-liter V8 engine.
The Current BMW Model Lineup & Prices in the U.S
BMW is an icon of luxury and performance. Its expansive lineup reaches into diverse segments, and in some cases creates new ones. BMW SUVs and cars emphasize upscale appointments and sporty dynamics. At the low end is the 228i Gran Coupe as the least expensive BMW car (followed closely by the 230i coupe). The X1 is BMW’s least expensive SUV, with a sub-$40,000 starting price. With hybrid power and opulent luxury, the most expensive BMW is the nearly $186,000 XM Label Red SUV. The most expensive BMW car is the high-performance Alpina B8 xDrive Gran Coupe at just under $146,000. From the nimble M2 to the versatile X3 M to the sleek M8, BMW M-badged cars emphasize driver enjoyment.
BMW X1
X1 xDrive28i at $39,100 / X1 M35i Starts at $49,900
The BMW X1 is a luxury crossover SUV that was first introduced in 2009. It is the smallest SUV in BMW’s lineup. The 2023 BMW X1 is powered by a 2.0L turbocharged four-cylinder engine that produces 228 horsepower and 258 lb-ft of torque. It is mated to an eight-speed automatic transmission. The X1 is available in rear-wheel drive or all-wheel drive. It has a top speed of 143 mph and can accelerate from 0 to 60 mph in 6.4 seconds. The X1 has a comfortable ride and a spacious interior. It comes standard with a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 12.3-inch digital instrument cluster, a 16-speaker Harman Kardon sound system, and a panoramic sunroof.
BMW X3Â / X3 M
X3 sDrive30i / xDrive30i at $46,900 / X3 M40i Starts at $61,900 / X3 M Starts at $75,500
The BMW X3 is a luxury mid-size crossover SUV that was first introduced in 2003. It is the second smallest SUV in BMW’s lineup. The 2023 BMW X3 is powered by a 2.0L turbocharged four-cylinder engine that produces 248 horsepower and 258 lb-ft of torque. It is mated to an eight-speed automatic transmission. The X3 is available in rear-wheel drive or all-wheel drive. It has a top speed of 148 mph and can accelerate from 0 to 60 mph in 6.2 seconds. The X3 has a comfortable ride and a spacious interior. It comes standard with a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 12.3-inch digital instrument cluster, a 16-speaker Harman Kardon sound system, and a panoramic sunroof. The X3 is also available in a performance-oriented version called the X3 M. The M3 is powered by a 3.0L twin-turbocharged six-cylinder engine that produces 473 horsepower and 406 lb-ft of torque. It is mated to an eight-speed automatic transmission. The BMW X3 and X3 M are both excellent vehicles, but they are designed for different purposes. The X3 is a good choice for those who are looking for a stylish and luxurious mid-size SUV, while the X3 M is a good choice for those who are looking for a high-performance mid-size SUV.
BMW X4 / X4 M
X4 xDrive30i at $55,000 / X4 M40i Starts at $66,400 / X4 M Starts at $79,100
The BMW X4 is a luxury crossover SUV that was first introduced in 2014. It is based on the BMW X3, but it has a more coupe-like roofline. The 2023 BMW X4 is powered by a 2.0L turbocharged four-cylinder engine that produces 248 horsepower and 258 lb-ft of torque. It is mated to an eight-speed automatic transmission. The X4 is available in rear-wheel drive or all-wheel drive. It has a top speed of 148 mph and can accelerate from 0 to 60 mph in 6.2 seconds. The X4 has a comfortable ride and a spacious interior. It comes standard with a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 12.3-inch digital instrument cluster, a 16-speaker Harman Kardon sound system, and a panoramic sunroof. The X4 is also available in a performance-oriented version called the X4 M. The M4 is powered by a 3.0L twin-turbocharged six-cylinder engine that produces 473 horsepower and 406 lb-ft of torque. It is mated to an eight-speed automatic transmission.
BMW X5 / X5 M
X5 sDrive40i Starts at $65,200 / X5 xDrive50e Starts at $72,500 / X5 M60i Starts at $89,300 / X5 M Starts at $122,300
The BMW X5 is a luxury mid-size SUV that was first introduced in 1999. It is the first SUV from BMW. It is the top-selling BMW model. The 2023 BMW X5 is powered by a 3.0L turbocharged six-cylinder engine that produces 335 horsepower and 330 lb-ft of torque. It is mated to an eight-speed automatic transmission. The X5 is available in rear-wheel drive or all-wheel drive. It has a top speed of 155 mph and can accelerate from 0 to 60 mph in 5.5 seconds. The X5 has a comfortable ride and a spacious interior. It comes standard with a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 12.3-inch digital instrument cluster, a 16-speaker Harman Kardon sound system, and a panoramic sunroof. The X5 is also available in a performance-oriented version called the X5 M. The M5 is powered by a 4.4L twin-turbocharged V8 engine that produces 617 horsepower and 553 lb-ft of torque. It is mated to an eight-speed automatic transmission.
BMW X6 / X6 M
X6 xDrive40i Starts at $73,900 / X6 M60i Starts at $93,600 / X6 M Starts at $127,200
The BMW X6 is a luxury crossover SUV that was first introduced in 2008. It is based on the BMW X5, but it has a more coupe-like roofline. The 2023 BMW X6 is powered by a 3.0L turbocharged six-cylinder engine that produces 335 horsepower and 330 lb-ft of torque. It is mated to an eight-speed automatic transmission. The X6 is also available in a performance-oriented version called the X6 M.
BMW X7
X7 xDrive40i Starts at $73,900 / X7 M60i Starts at $108,700
The BMW X7 is a luxury full-size SUV that was first introduced in 2019. It is the largest SUV in BMW’s lineup. The 2023 BMW X7 is powered by a 3.0L turbocharged six-cylinder engine that produces 335 horsepower and 330 lb-ft of torque. It is mated to an eight-speed automatic transmission. The X7 is available in rear-wheel drive or all-wheel drive. It has a top speed of 155 mph and can accelerate from 0 to 60 mph in 5.5 seconds. The X7 has a comfortable ride and a spacious interior. It comes standard with a 12.3-inch digital instrument cluster and a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 16-speaker Harman Kardon sound system, a panoramic sunroof, and a third-row seat.
BMW 2 Series / M2
2 Series Starts at $38,800 / M240i Starts at $49,700 /Â M2 Starts at $63,200
The BMW 2 Series is a compact luxury car that was first introduced in 2014. It is available in two body styles: coupe and convertible. The 2023 BMW 2 Series is powered by a 2.0L turbocharged four-cylinder engine that produces 255 horsepower and 295 lb-ft of torque. It is mated to an eight-speed automatic transmission. The 2 Series is available in rear-wheel drive or all-wheel drive. It has a top speed of 155 mph and can accelerate from 0 to 60 mph in 5.5 seconds. The 2 Series has a comfortable ride and a stylish interior. It comes standard with a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 12.3-inch digital instrument cluster, a 16-speaker Harman Kardon sound system, and a panoramic sunroof. The 2 Series is also available in a performance-oriented version called the M2. The M2 is powered by a 3.0L twin-turbocharged six-cylinder engine that produces 405 horsepower and 406 lb-ft of torque. It is mated to a six-speed manual transmission. It is the enthusiasts pick.
BMW 3 Series / M3
330i Starts at $44,500 / 330e Starts at $45,600 /Â M340i Starts at $57,600 / M3 Starts at $76,000
The BMW 3 Series is a compact executive car that has been in production since 1975. It is one of the best-selling cars in the world and is known for its handling, performance, and luxury. The 2023 BMW 3 Series is powered by a 2.0L turbocharged four-cylinder engine that produces 255 horsepower and 295 lb-ft of torque. It is mated to an eight-speed automatic transmission. The 3 Series is available in rear-wheel drive or all-wheel drive. It has a top speed of 155 mph and can accelerate from 0 to 60 mph in 5.5 seconds. The 3 Series has a comfortable ride and a stylish interior. It comes standard with a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 12.3-inch digital instrument cluster, a 16-speaker Harman Kardon sound system, and a panoramic sunroof. The 3 Series is also available in a performance-oriented version called the M3. The M3 is powered by a 3.0L twin-turbocharged six-cylinder engine that produces 473 horsepower and 406 lb-ft of torque. It is mated to an eight-speed automatic transmission.
BMW 4 Series / M4
430i Starts at $49,900 / M440i Starts at $61,450 / M4 Starts at $78,100
The BMW 4 Series is a compact luxury coupe that was first introduced in 2013. It is based on the BMW 3 Series, but it has a more sloping roofline and a sportier design. The 2023 BMW 4 Series is powered by a 2.0L turbocharged four-cylinder engine that produces 255 horsepower and 295 lb-ft of torque. It is mated to an eight-speed automatic transmission. The M4 is a good choice for those who are looking for a high-performance sports coupe. It is not as comfortable as the 4 Series, but it is much more fun to drive. The M4 is powered by a 3.0L twin-turbocharged six-cylinder engine that produces 473 horsepower and 406 lb-ft of torque. It is mated to an eight-speed automatic transmission.
BMW 5 Series
530i Starts at $57,900
The 2023 BMW 5 Series is powered by a 2.0L turbocharged four-cylinder engine that produces 255 horsepower and 295 lb-ft of torque. It is mated to an eight-speed automatic transmission. The 5 Series is available in rear-wheel drive or all-wheel drive. It has a top speed of 155 mph and can accelerate from 0 to 60 mph in 5.5 seconds. The 5 Series has a comfortable ride and a stylish interior. It comes standard with a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 12.3-inch digital instrument cluster, a 16-speaker Harman Kardon sound system, and a panoramic sunroof..
BMW 7 Series
740i Starts at $96,400 / 750e xDrive Starts at $107,000
The 2024 BMW 7-series follows the same successful formula it has for several generations, marrying big power, a comfort-first driving demeanor, and a spacious cabin with loads of features. You can get it with a turbocharged inline-six, a plug-in hybrid, or a twin-turbo V-8, but no matter which engine is under the hood, the 7-series delivers a glassy-smooth ride and a hushed interior perfect for long-distance treks.
BMW 8 Series / M8
840i Starts at $90,800 / M850i xDrive Starts at $106,300 / M8 Starts at $138,800
The 2023 BMW 8 Series is powered by a 4.4L twin-turbocharged V8 engine that produces 523 horsepower and 553 lb-ft of torque. It is mated to an eight-speed automatic transmission. The 8 Series is available in rear-wheel drive or all-wheel drive. It has a top speed of 155 mph and can accelerate from 0 to 60 mph in 3.7 seconds. The 8 Series has a comfortable ride and a luxurious interior. It comes standard with a 12.3-inch digital instrument cluster and a 10.25-inch touchscreen infotainment system. It is available with a number of features, including a 16-speaker Harman Kardon sound system, a panoramic sunroof, and a rear-seat entertainment system. The 2023 BMW 8 Series has a starting MSRP of $106,300.
BMW Z4
sDrive30i Starts at $53,600 / M40i Starts at $66,300
The BMW Z4 impresses with its high levels of comfort and space. It isn’t as sharp to drive as some competing roadsters, but overall it delivers a lot of driving satisfaction. The BMW Z4 is part of a dying breed of cars: the two-seat roadster. And that’s too bad because the Z4 makes cruising around with the sun on your face a joy. Both of the Z4’s available engines offer plenty of power, making it easy to zip through traffic or cruise along the highway. The cabin also has more space than expected from a roadster with up-to-date technology offerings, luxury-grade materials and comfortable seats.
BMW iX / iX M60
iX xDrive50 Starts at $87,100 / iX M60 Starts at $111,500
The BMW iX is an all-electric SUV that was first introduced in 2021. It is the first all-electric SUV from BMW and is based on the company’s CLAR platform. The iX is powered by two electric motors, one on each axle, that produce a combined output of 516 horsepower and 564 lb-ft of torque. It is mated to a 105.2 kWh battery pack that provides an EPA-estimated range of 324 miles. The iX has a top speed of 124 mph and can accelerate from 0 to 60 mph in 4.6 seconds. The iX has a comfortable ride and a spacious interior. It comes standard with a 12.3-inch digital instrument cluster and a 14.9-inch touchscreen infotainment system. It is available with a number of features, including a 16-speaker Harman Kardon sound system, a panoramic sunroof, and a rear-seat entertainment system. The iX M60 is a performance-oriented version of the iX that was introduced in 2023. It is powered by the same two electric motors as the iX, but they are tuned to produce 610 horsepower and 811 lb-ft of torque. It is mated to the same 105.2 kWh battery pack, but the EPA-estimated range is reduced to 280 miles.
BMW i4
i4 eDrive35 Starts at $52,200 / i4 M50 Starts at $69,700
The BMW i4 is an all-electric Gran Coupe that was first introduced in 2022. It is based on the same platform as the BMW 4 Series Gran Coupe, but it has a fully electric powertrain. The i4 is available in two models: the eDrive40 and the M50. The eDrive40 is powered by a single electric motor that produces 335 horsepower and 317 lb-ft of torque. It is mated to a 77.4 kWh battery pack that provides an EPA-estimated range of 301 miles. The M50 is a performance-oriented version of the i4 that is powered by two electric motors that produce 536 horsepower and 586 lb-ft of torque. It is mated to the same 77.4 kWh battery pack, but the EPA-estimated range is reduced to 245 miles. Both models of the i4 have a top speed of 140 mph and can accelerate from 0 to 60 mph in 5.7 seconds (eDrive40) and 3.7 seconds (M50).
BMW i5
i5 eDrive40 Starts at $66,800 / i5 M60 Starts at $84,100
The BMW i5 is an all-electric midsize luxury sedan that is scheduled to be released in 2023. It is based on the same platform as the BMW 5 Series, but it has a fully electric powertrain. The i5 will be available in two models: the i5 eDrive40 and the i5 M50. The i5 eDrive40 is powered by a single electric motor that produces 300 horsepower and 295 lb-ft of torque. It is mated to a 77.4 kWh battery pack that provides an EPA-estimated range of 305 miles. The i5 M50 is a performance-oriented version of the i5 that is powered by two electric motors that produce 523 horsepower and 553 lb-ft of torque. It is mated to the same 77.4 kWh battery pack, but the EPA-estimated range is reduced to 270 miles.
BMW i7
i7 eDrive50 Starts at $105,700 / i7 M70 Starts at $168,500
The BMW i7 is an all-electric luxury sedan that was first introduced in 2023. It is the first all-electric 7 Series from BMW and is based on the company’s CLAR platform. The i7 is powered by two electric motors, one on each axle, that produce a combined output of 536 horsepower and 549 lb-ft of torque. It is mated to a 101.7 kWh battery pack that provides an EPA-estimated range of 387 miles. he i7 has a top speed of 155 mph and can accelerate from 0 to 60 mph in 4.5 seconds. The i7 is also available in a performance-oriented version called the i7 M70. The i7 M70 is powered by the same two electric motors as the i7, but they are tuned to produce 650 horsepower and 811 lb-ft of torque. It is mated to the same 101.7 kWh battery pack, but the EPA-estimated range is reduced to 324 miles. The i7 M70 has a more aggressive exterior design than the i7, including larger wheels and a more pronounced rear spoiler. It also comes standard with a number of performance features, such as an adaptive suspension and a limited-slip differential.
BMW XM
Starts at $159,00
The BMW XM is a performance luxury SUV that was first introduced in 2023. It is the first M Performance SUV from BMW and is based on the company’s CLAR platform. The XM is powered by a twin-turbocharged 4.4L V8 engine that produces 644 horsepower and 590 lb-ft of torque. It is mated to an eight-speed automatic transmission and an all-wheel-drive system.  The XM has a top speed of 155 mph and can accelerate from 0 to 60 mph in 3.6 seconds. The XM has a comfortable ride and a spacious interior. It comes standard with a 12.3-inch digital instrument cluster and a 14.9-inch touchscreen infotainment system. It is available with a number of features, including a 16-speaker Harman Kardon sound system, a panoramic sunroof, and a rear-seat entertainment system. The BMW XM has received mixed reviews from critics. Some have praised its performance and luxurious interior, while others have criticized its high price tag and polarizing design.
