Toyota Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
This is your hub for all of the Toyota sales data for the U.S market. Toyota has been the #1 Japanese manufacturer in the US for many years, and the only one to really challenge the top US brands such as Chevrolet and Ford. That said, it suffered a further drop during the late 2000s crisis than most of its competitors, seeing its sales fall from over 2m/year in 2006 to drop below 1.4m in 2011. However, it has rebounded strongly since, and in 2014 it’s been above 2m/year again. Toyota’s best sellers in the United States are the RAV4 and Camry.
The success of Toyota stems from offering dependable, inoffensive and reasonably-priced cars, or, if you’re a bit more cynical, from being the closest to a white-good carmaker, in essence the automotive equivalent of a toaster oven or a dishwasher. In recent years it has upped its styling game to make its cars more appealing and that appears to work for it. No matter what your view may be, though, you can’t argue with the numbers: it has five segment-leading cars, from the Compact (Corolla), Mid-sized (Camry), Compact Crossover (RAV4), Small Pickup (Tacoma) through to Alternative Power (with its hybrids), as well as the Highlander (#2 Mid-sized SUV), Avalon (#2 Large). In some way Toyota is in the US like VW is in Europe – any segment it touches it does well in.
Toyota has been one of the top-selling brands in the United States for a number years. It is the de facto number one best-selling Japanese brand in the country and is the only foreign brand to seriously challenge the top US car brands such as Chevrolet, Chrysler, and Ford.
Toyota is also currently the number one car manufacturer in the world when it comes to production volume. The company has been around for more than 75 years. It originally started as a small division of a Japanese weaving company and has grown so much that it turned into the world’s most respected reliable automotive brands today.
Toyota U.S Sales Figures & Recent Highlights
When it comes to sales figures, Toyota as a brand and as a company, is considered to be a juggernaut that rivals against the likes of the Ford, Chrysler, and GMC. Toyota’s sales performance in the US is so successful that five of its cars leads five different segments from compact, mid-sized sedan, compact crossover, small pickup to hybrids. Every car segment that Toyota touches, it will most likely become the leader or one of the leaders when it comes to sales figures.
Toyota is not without down years though. After seeing its sales grow over 2 million from 2006 to 2007, their sales dropped below that figures from 2008 to 2013. They’ve done well, however, to recover strongly since 2014 and has been above the 2 million per year since then. Toyota has been the best-selling automaker in the United States for many years. In 2022, Toyota sold 2,108,458 vehicles in the U.S., a decrease of 9.6% from 2021. However, Toyota’s sales trends in the U.S. have been mixed over the last few years. In 2020, Toyota’s sales increased by 10.4%, but in 2021, they decreased by 3.7%. Despite these challenges, Toyota remains the best-selling automaker in the United States. The company is committed to meeting the needs of its customers, and it is investing in new technologies, such as electric vehicles.
Toyota’s success, especially in the US, is no accident. The success of the brand has been cultivated through high quality design, unyielding innovation, and bold moves which took them years and years to develop. Toyota is responsible for some of the most impressive sports cars ever produced. And they’re also known for the dependability and class of their economy sedans.
Toyota Monthly Sales Data in the U.S
Below we have a table that shows Toyota sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Toyota new vehicle sales in the US.
Toyota Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Toyota sales volumes for the US automotive market, broken out by year. This data captures all Toyota vehicle sales for the entire United States automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
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Toyota U.S Annual Sales Units & Growth Chart
Below is a visual representation of Toyota’s U.S sales units over time. We have both the Toyota sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Toyota U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Toyota brand in the United States, shown against the Toyota’s marketshare changes in the United States. This gives you a good look into how Toyota has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Toyota Cars & SUVs in the United States
Not only are the following cars the best-selling Toyotas in the U.S, they are also some of the most popular cars in the country, period. Toyota has nailed creating cars that everyday consumers can afford that provide tons of value.
- Toyota RAV4 (366,741 sold in 2022). The RAV4 is a compact SUV that is popular for its fuel efficiency and versatility. It is available in both gas and hybrid models. It continues to grow share and sales are growing every single year.
- Toyota Camry (295,201 sold in 2022). The Camry is a midsize sedan that is also known for its reliability and fuel efficiency. It is available in both gas and hybrid models. Always topping charts for the near-perfect family car.
- Toyota Highlander (222,805 sold in 2022). The Highlander is a midsize SUV that is known for its spaciousness and comfort. It is the do-everything SUV from Toyota. Great price, plenty of space, very versatile and that amazing Toyota quality.
- Toyota Corolla (222,216 sold in 2022). The Corolla is Toyota’s one of the best-selling and most loved cars in the U.S. It is a reliable and fuel-efficient sedan that is available in both gas and hybrid models.
- Toyota Tacoma (215,853 sold in 2022).
The Current Toyota Model Lineup & Prices in the U.S
Our friends at Toyota have one of the most robust model lineups out of all automakers. Small cars, big cars, SUVs, electric cars, trucks and everything in between, Toyota has a car for you. From the staples like the RAV4, Camry, Highlander and Corolla to some new stuff coming soon, they continue to innovate while not upsetting their core base of customers. Toyota is also working on a number of other electric vehicles, including a minivan and a sports car. The company is committed to electrifying its lineup and plans to have 30 electric vehicles by 2030.
Toyota Crown
Starting at $39,950
The Toyota Crown is a mid-size luxury sedan that has been produced by Toyota since 1955. It is one of the longest-running nameplates in Toyota’s lineup, and it is the best-selling car in Japan. The Crown is available in a variety of body styles, including sedan, wagon, and van. It has been powered by a variety of engines over the years, including gasoline, diesel, and hybrid. The Crown is known for its comfort, refinement, and reliability. It is a popular choice for business executives and government officials. The Crown is new to the United States.
Toyota Prius Prime
Starting at $32,350
The 2023 Toyota Prius Prime is a plug-in hybrid electric vehicle (PHEV) that is available in the United States. It is a hatchback that is based on the Toyota Prius, but it has a larger battery pack that allows it to travel up to 25 miles on electric power alone. The Prius Prime is powered by a 1.8-liter four-cylinder engine and an electric motor. The combined output is 121 horsepower. The Prius Prime can be driven in electric mode, hybrid mode, or EV Auto mode, which allows the car to decide which mode is most efficient. The Prius Prime has a EPA-estimated fuel economy of 52 mpg in the city and 49 mpg on the highway. It also has an EPA-estimated electric range of 25 miles.
Toyota Prius
Starting at $27,450
The regular Prius is not a plug-in hybrid, but it is still a hybrid car. It is powered by a 1.8-liter four-cylinder engine and an electric motor. The combined output is 121 horsepower. The Prius can be driven in hybrid mode or EV mode, which allows the car to decide which mode is most efficient. The Prius has a EPA-estimated fuel economy of 54 mpg in the city and 50 mpg on the highway. It is a good choice for those who are looking for a fuel-efficient and environmentally friendly car. The main difference between the Prius Prime and the regular Prius is that the Prime is a plug-in hybrid, which means it can be driven on electric power alone for short distances. The regular Prius is not a plug-in hybrid, but it is still a hybrid car that gets excellent fuel economy.
Toyota GR Corolla
Starting at $35,900
The Toyota GR Corolla is a hot hatch that is based on the Corolla hatchback. It is powered by a 1.6-liter turbocharged three-cylinder engine that produces 300 horsepower and 273 pound-feet of torque. The GR Corolla is available with either a six-speed manual transmission or a six-speed automatic transmission. The GR Corolla comes standard with a number of performance features, including a sport-tuned suspension, a limited-slip differential, and 18-inch alloy wheels. It is also available with a number of performance-enhancing options, such as a carbon fiber roof and a Torsen limited-slip differential. The GR Corolla is available in three trim levels: Core, Circuit, and Morizo. The Core is the base trim level and it comes standard with a number of features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. The Circuit trim level adds a number of performance features, such as a sport-tuned suspension, a limited-slip differential, and 18-inch alloy wheels. The Morizo trim level is the highest trim level and it comes with a number of exclusive features, such as a carbon fiber roof and a Torsen limited-slip differential.
Toyota Corolla /Â Hatchback / HybridÂ
Starting at $21,700 / Hatchback Starting at $23,355 / Starting at $23,355
The Toyota Corolla is a compact car that has been in production since 1966. It is one of the best-selling cars in the world, and it is known for its reliability, fuel efficiency, and affordability. The sedan is the most popular variant of the Corolla. It is available in both gas and hybrid models. The hatchback is a smaller and more stylish variant of the Corolla. It is only available in gas models. The wagon is a practical variant of the Corolla. It is only available in gas models.
The Corolla is powered by a variety of engines, including a 1.8-liter four-cylinder engine, a 2.0-liter four-cylinder engine, and a 1.6-liter turbocharged three-cylinder engine. The Corolla is also available with a hybrid powertrain that combines a 1.8-liter four-cylinder engine with an electric motor. The Corolla is a good choice for those who are looking for a reliable, fuel-efficient, and affordable car. It is also a good choice for those who are looking for a car with a variety of features and options.
Toyota Camry / Hybrid
Starting at $26,420 / Hybrid Starting at $28,855
The Toyota Camry is a midsize sedan that has been in production since 1982. It is one of the best-selling cars in the United States, and it is known for its reliability, comfort, and fuel efficiency. The current generation of the Camry was introduced in 2020. It is available in LE, SE, XLE, XSE, and TRD trim levels. It is powered by a 2.5-liter four-cylinder engine that produces 203 horsepower and 184 pound-feet of torque. The Camry is also available with a hybrid powertrain that combines a 2.5-liter four-cylinder engine with an electric motor. The hybrid powertrain produces 208 horsepower and 156 pound-feet of torque.
Toyota Mirai
Starting at $49,500
The Toyota Mirai is a hydrogen fuel cell electric vehicle (FCEV) that was first introduced in 2014. It is the first mass-produced FCEV to be sold in the United States. The Mirai is powered by a hydrogen fuel cell that combines hydrogen and oxygen to produce electricity. The electricity powers an electric motor that drives the wheels. The Mirai produces no emissions, only water vapor. The Mirai has a range of up to 402 miles on a full tank of hydrogen. It can be refueled in about 5 minutes, which is similar to the time it takes to refuel a gasoline car. The Mirai is available in two trim levels: XLE and Limited. The XLE is the base trim level and it comes standard with features such as a 12.3-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. The Limited trim level adds features such as a panoramic sunroof, a JBL audio system, and a head-up display.
Toyota GR86
Starting at $28,400
The Toyota GR86 is a sports car that was first introduced in 2022. It is a joint development of Toyota and Subaru, and it is the successor to the Toyota 86 and the Subaru BRZ. The GR86 is powered by a 2.4-liter naturally aspirated four-cylinder engine that produces 228 horsepower and 184 pound-feet of torque. The engine is paired with a six-speed manual transmission or a six-speed automatic transmission. The GR86 is rear-wheel drive and it has a sport-tuned suspension. It is designed for handling and performance, and it is a good choice for those who are looking for a fun and engaging car to drive.
The GR86 is available in two trim levels: Premium and 20th Anniversary Edition. The Premium is the base trim level and it comes standard with features such as a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. The 20th Anniversary Edition is a limited-edition model that commemorates the 20th anniversary of the Toyota 86. It comes standard with features such as a 10-speaker JBL audio system, a sunroof, and a black exterior with gold accents.
Toyota Supra
Starting at $45,540
The Toyota GR Supra is a sports car that was first introduced in 2019. It is a joint development of Toyota and BMW, and it is the successor to the fourth-generation Supra. The GR Supra is powered by a 3.0-liter turbocharged inline-six engine that produces 382 horsepower and 368 pound-feet of torque. The engine is paired with an eight-speed automatic transmission. The GR Supra is rear-wheel drive and it has a sport-tuned suspension. It is designed for handling and performance, and it is a good choice for those who are looking for a fun and engaging car to drive.
Toyota Sienna
Starting at $36,885
The current Toyota Sienna is a minivan that was first introduced in 2021. It is the fifth generation of the Sienna and it is based on the Toyota New Global Architecture (TNGA-K) platform. The Sienna is powered by a 3.5-liter V6 engine that produces 296 horsepower and 263 pound-feet of torque. The engine is paired with an eight-speed automatic transmission. The Sienna is available in front-wheel drive or all-wheel drive.
The Sienna is available in LE, XLE, XSE, and Platinum trim levels. The LE is the base trim level and it comes standard with features such as a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. The XLE adds features such as a JBL audio system, a sunroof, and a power-adjustable driver’s seat. The XSE is the sporty trim level and it comes standard with features such as a sport-tuned suspension, a unique front fascia, and 19-inch wheels. The Platinum is the top-of-the-line trim level and it comes standard with features such as a 12.3-inch touchscreen infotainment system, a panoramic sunroof, and a JBL audio system with 11 speakers.
Toyota Tacoma
Starting at $28,600
The current Toyota Tacoma is a mid-size pickup truck that was first introduced in 2022. It is the fourth generation of the Tacoma and it is based on the Toyota New Global Architecture (TNGA-F) platform. The Tacoma is powered by a 2.7-liter four-cylinder engine that produces 159 horsepower and 180 pound-feet of torque. The engine is paired with a six-speed automatic transmission. The Tacoma is also available with a 3.5-liter V6 engine that produces 278 horsepower and 265 pound-feet of torque. The V6 engine is paired with a six-speed automatic transmission or a six-speed manual transmission.
The Tacoma is available in SR, SR5, TRD Sport, TRD Off-Road, TRD Pro, and Limited trim levels. The SR is the base trim level and it comes standard with features such as a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. The SR5 adds features such as a power-adjustable driver’s seat, a JBL audio system, and a sunroof. The TRD Sport is the sporty trim level and it comes standard with features such as a sport-tuned suspension, a unique front fascia, and 18-inch wheels. The TRD Off-Road is the off-road-oriented trim level and it comes standard with features such as a locking rear differential, Bilstein shocks, and all-terrain tires. The TRD Pro is the top-of-the-line trim level and it comes standard with features such as Fox shocks, a unique front fascia, and 16-inch wheels.
Toyota bZ4X
Starting at $42,000
The Toyota bZ4X is an all-electric SUV that was first introduced in 2022. It is the first model in Toyota’s bZ (beyond zero) series of electric vehicles. The bZ4X is powered by a 71.4-kWh lithium-ion battery pack that powers two electric motors, one on each axle. The total combined output of the electric motors is 214 horsepower and 247 pound-feet of torque. The bZ4X has an EPA-estimated range of 252 miles. The bZ4X is available in two trim levels: XLE and Limited. The XLE is the base trim level and it comes standard with features such as a 12.3-inch touchscreen infotainment system, a 7-inch digital instrument cluster, a rearview camera, and Bluetooth connectivity. The Limited adds features such as a JBL audio system, a panoramic sunroof, and a head-up display.
Toyota Highlander / Hybrid
Starting at $36,620 / Hybrid Starting at $40,620
The Toyota Highlander is a mid-size SUV that has been in production since 2000. It is one of the most popular SUVs in the United States, and it is known for its reliability, comfort, and spaciousness. The current generation of the Highlander was introduced in 2020. It is available in LE, XLE, XSE, Limited, and Platinum trim levels. It is powered by a 3.5-liter V6 engine that produces 295 horsepower and 263 pound-feet of torque. The engine is paired with an eight-speed automatic transmission. The Highlander is available in front-wheel drive or all-wheel drive.
The Highlander is available with a hybrid powertrain that combines a 2.5-liter four-cylinder engine with two electric motors. The hybrid powertrain produces 243 horsepower and 172 pound-feet of torque. The hybrid powertrain is only available in front-wheel drive. The Highlander is available with a variety of features, including a 12.3-inch touchscreen infotainment system, a 7-inch digital instrument cluster, a rearview camera, and Bluetooth connectivity. It is also available with features such as a JBL audio system, a panoramic sunroof, and a head-up display.
The Toyota Highlander is a good choice for those who are looking for a reliable, comfortable, and spacious SUV. It is available with a variety of features to fit your needs and budget.
Toyota Grand Highlander / Hybrid
Starting at $43,070 / Hybrid Starting a $44,670
The Toyota Grand Highlander is a new SUV that was introduced in 2023. It is based on the same platform as the regular Highlander, but it is larger and more luxurious. The Grand Highlander is available in two trim levels: XLE and Limited. The XLE is the base trim level and it comes standard with features such as a 12.3-inch touchscreen infotainment system, a 10-speaker JBL audio system, a panoramic sunroof, and a hands-free power liftgate. The Limited adds features such as a 14-speaker JBL audio system, a wireless charging pad, and a head-up display.
The Grand Highlander is 2 inches longer and 1 inch wider than the regular Highlander. This gives it more interior space and cargo room. The Grand Highlander comes standard with more features than the regular Highlander, such as a panoramic sunroof, a hands-free power liftgate, and a JBL audio system. The regular Highlander is available with a four-cylinder engine, but the Grand Highlander is only available with a V6 engine. The Toyota Grand Highlander is a good choice for those who are looking for a large and luxurious SUV. It is more spacious and comfortable than the regular Highlander, and it comes standard with more features. However, it is also more expensive.
Toyota Sequoia
Starting at $60,875
The Toyota Sequoia is a full-size SUV that has been in production since 2000. It is one of the largest SUVs on the market, and it is known for its spaciousness, comfort, and reliability. The 2023 Toyota Sequoia is the fifth generation of the SUV. It is powered by a twin-turbocharged 3.4-liter V6 engine that produces 437 horsepower and 583 pound-feet of torque. The engine is paired with a 10-speed automatic transmission. The Sequoia is available in rear-wheel drive or four-wheel drive.
The Sequoia is available in SR5, TRD Off-Road, Limited, Platinum, and Capstone trim levels. The SR5 is the base trim level and it comes standard with features such as a 8-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. The TRD Off-Road is the off-road-oriented trim level and it comes standard with features such as a locking rear differential, Bilstein shocks, and all-terrain tires. The Limited is the top-of-the-line trim level and it comes standard with features such as a 14-speaker JBL audio system, a panoramic sunroof, and a head-up display.
Toyota RAV4 / Hybrid / Prime
Starting at $28,275 / Hybrid Starting at $31,225 / Prime Starting at $43,090
The Toyota RAV4 is a compact SUV that has been in production since 1994. It is one of the most popular SUVs in the world, and it is known for its reliability, fuel efficiency, and versatility. The current generation of the RAV4 was introduced in 2019. It is available in LE, XLE, XSE, TRD Off-Road, and TRD Adventure trim levels. It is powered by a 2.5-liter four-cylinder engine that produces 203 horsepower and 184 pound-feet of torque. The engine is paired with an eight-speed automatic transmission. The RAV4 is available in front-wheel drive or all-wheel drive.
The RAV4 is also available in hybrid and Prime variants. The hybrid variant combines a 2.5-liter four-cylinder engine with two electric motors. The hybrid powertrain produces 219 horsepower and 156 pound-feet of torque. The hybrid is only available in front-wheel drive. The Prime variant is a plug-in hybrid that can be driven up to 42 miles on electricity. The Prime powertrain produces 302 horsepower and 398 pound-feet of torque. The Prime is also available in all-wheel drive.
Toyota Corolla Cross / Hybrid
Starting at $23,610 / Hybrid Starting at $27,970
The Toyota Corolla Cross is a subcompact SUV that was introduced in 2021. It is based on the same platform as the Corolla hatchback, and it is designed to be a more rugged and versatile alternative to the Corolla. The Corolla Cross is available in LE, LE Hybrid, XLE, XLE Hybrid, SE, and XSE trim levels. It is powered by a 2.0-liter four-cylinder engine that produces 169 horsepower and 151 pound-feet of torque. The engine is paired with an eight-speed automatic transmission. The Corolla Cross is available in front-wheel drive or all-wheel drive. The Corolla Cross is also available in a hybrid variant. The hybrid variant combines a 2.0-liter four-cylinder engine with two electric motors. The hybrid powertrain produces 194 horsepower and 149 pound-feet of torque. The hybrid is only available in front-wheel drive.
The Corolla Cross is a good choice for those who are looking for a stylish and fuel-efficient SUV. It is available in a variety of trim levels and powertrain options, so you can find one that fits your needs and budget.
Toyota 4Runner
Starting at $40,155
The Toyota 4Runner is a mid-size SUV that has been in production since 1984. It is known for its ruggedness and off-road capability. The current generation of the 4Runner was introduced in 2020. It is available in SR5, TRD Off-Road, TRD Pro, and Limited trim levels. It is powered by a 4.0-liter V6 engine that produces 270 horsepower and 265 pound-feet of torque. The engine is paired with a five-speed automatic transmission. The 4Runner is available in rear-wheel drive or four-wheel drive.
Toyota Venza
Starting a $34,620
The Toyota Venza is a mid-size crossover SUV that was first introduced in 2009. It was discontinued in 2017, but was reintroduced in 2021 as a hybrid-only model. The current-generation Venza is based on the Toyota Camry platform and is available in LE, XLE, and Limited trim levels. It is powered by a 2.5-liter four-cylinder engine and two electric motors that produce a combined 219 horsepower and 156 pound-feet of torque. The engine is paired with an electronic continuously variable transmission (eCVT). The Venza is available in front-wheel drive or all-wheel drive.
Toyota Land Cruiser
Starting at ~$55,000
The 2024 Land Cruiser comes in 1958, Land Cruiser, and First Edition grades, with the base price for the 1958 model teased at the mid-$50,000 range. Every Land Cruiser features a turbocharged 2.4-liter four-cylinder hybrid powertrain that delivers 326 horsepower and 465 pound-feet of torque. All TLCs have full-time four-wheel drive with locking center and rear differentials; a disconnecting front anti-roll bar and 33-inch tires are also available. It is to be expected that Toyota would not walk away from this iconic vehicle. Instead, the automaker called a time out and used it to engineer a clean break from the Land Cruiser’s increasingly expensive and bloated mall-cruiser trajectory. This desirable off-roader has stayed faithful to the original concept, but Toyota made a determined effort to return this off-road SUV to a more mainstream price point.
Toyota Tundra
Starting at $39,965
The Toyota Tundra is a full-size pickup truck that has been in production since 1999. It is known for its durability, reliability, and towing capacity. The current generation of the Tundra was introduced in 2022. It is available in SR, SR5, TRD Sport, TRD Off-Road, TRD Pro, and Limited trim levels. It is powered by a twin-turbocharged 3.4-liter V6 engine that produces 389 horsepower and 479 pound-feet of torque. The engine is paired with a 10-speed automatic transmission. The Tundra is available in rear-wheel drive or four-wheel drive.
Toyota Tundra i-FORCE MAX
Starting at $57,625
The Toyota Tundra i-FORCE MAX is a hybrid variant of the Tundra pickup truck. It was introduced in 2022 as part of the third generation of the Tundra. The i-FORCE MAX is powered by a twin-turbocharged 3.4-liter V6 engine and an electric motor that produce a combined 437 horsepower and 583 pound-feet of torque. The engine is paired with a 10-speed automatic transmission. The Tundra i-FORCE MAX is available in rear-wheel drive or four-wheel drive.
The i-FORCE MAX is powered by a hybrid powertrain, while the regular Tundra is powered by a gasoline engine. The i-FORCE MAX produces more torque than the regular Tundra, making it more capable off-road. Â The i-FORCE MAX gets better fuel economy than the regular Tundra, up to 20 mpg in the city and 24 mpg on the highway. It is also more expensive.
