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Land Rover Discovery Sales Figures

Land Rover Discovery

Here you will find monthly and yearly Canadian, European, Chinese and U.S. sales figures for the Land Rover Discovery. To see the Discovery’s LR4 predecessor, click here. The Discovery Sport is a distinct vehicle. The Land Rover Discovery is a luxury SUV produced by the British manufacturer Land Rover. Since its introduction in 1989, the Discovery has been positioned as a versatile and capable SUV, offering both off-road prowess and on-road comfort. Over the years, it has evolved to include cutting-edge technology, enhanced luxury, and modern design while maintaining its core values of capability and utility.

Land Rover Discovery Overview

The Land Rover Discovery is a mid-size luxury SUV that was first introduced in 1989. It is currently in its fifth generation, which was introduced in 2020. The Discovery is known for its off-road capability, luxurious interior, and wide range of features.

The current-generation Discovery is available with a choice of two engines: a 3.0-liter turbocharged inline-six engine and a 3.0-liter turbocharged inline-six engine with mild-hybrid assistance. All two engines are mated to an eight-speed automatic transmission. The Discovery is available in a variety of trim levels, including the base S, the mid-level SE, and the top-of-the-line HSE. The Discovery is a popular car in the United States. It has won numerous awards, including the 2020 Autotrader SUV of the Year award.

Land Rover Discovery Sales Figures

Land Rover Discovery U.S Sales Data & Charts

US Monthly Sales

Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005 327 176 124 61 56 21 30 8 4 2 4 4
2006 0 0 1 0 0 0 0 0 0 0 0 0
2010 0 0 0 0 632 676 522 549 446 658 863 928
2011 564 675 725 666 683 757 640 608 534 638 665 815
2012 492 1,274 852 492 602 689 532 589 620 474 563 774
2013 564 565 649 588 625 618 622 703 553 565 493 548
2014 599 388 157 94 530 313 533 586 300 130 313 736
2015 609 615 841 777 780 737 693 468 400 869 927 1,315
2016 846 1,047 1,569 987 900 951 940 960 933 756 503 380
2017 127 68 183 31 146 845 848 813 777 703 819 1,038
2018 667 829 1,036 611 704 780 833 864 829 938 714 1,037
2019 819 1,039 1,185 572 589 548 597 560 509 451 1,081 1,234
2020 821 730 760 234 520 546 421 374 405 337 277 386
2021 126 126 141 373 359 373 439 423 439 533 533 533
2022 160 160 180 63 61 61 120 125 120 146 140 152
2023 127 122 137 95 91 95 271 293 282 297 297 309
2024 185 185 193 231 240 240 329 368 303 306 359 373
∑ = 7,033 ∑ = 7,999 ∑ = 8,733 ∑ = 5,875 ∑ = 7,518 ∑ = 8,250 ∑ = 8,370 ∑ = 8,291 ∑ = 7,454 ∑ = 7,803 ∑ = 8,551 ∑ = 10,562

US Annual Sales

US Annual Growth

Sales Units
120001200010000100008000800060006000400040002000200000Sales Units2005200520062006201020102011201120122012201320132014201420152015201620162017201720182018201920192020202020212021202220222023202320242024

Land Rover Discovery Canada Sales Data & Charts

Canada Annual Sales

Canada Annual Growth

Sales Units
90090080080070070060060050050040040030030020020010010000Sales Units20122012201320132014201420152015201620162017201720182018201920192020202020212021

Land Rover Discovery Europe Sales Data & Charts

Europe Annual Sales

Europe Annual Growth

Sales Units
450004500040000400003500035000300003000025000250002000020000150001500010000100005000500000Sales Units20162016201720172018201820192019202020202021202120222022

Land Rover Discovery China Sales Data & Charts

Local production of the Discovery Sport in China started in October 2015, but Land Rover didn’t publish official Chinese sales figures of the model until May 2016.

China Annual Sales

China Annual Growth

Sales Units
450004500040000400003500035000300003000025000250002000020000150001500010000100005000500000Sales Units20162016201720172018201820192019202020202021202120222022