Suzuki Sales Data, Trends & Analysis for the U.S Automotive Market
Suzuki is a Japanese automobile manufacturer headquartered in Minami-ku, Hamamatsu, Japan. Despite being a Japanese automaker, Suzuki was able to dominate the US car market along with Honda, Mitsubishi and Toyota. Suzuki found immediate success in the US car market in just its first year when it was launched its first model, the Samurai, in the US in 1985. No other Japanese car company sold more cars than Suzuki in the US. The company soon introduced more models to the US market such as Swift, Sidekick (later renamed to Vitara), Cultus Crescent, X-90, and XL-7.
The US car market, however, is full of competition and Suzuki was not able to compete squarely against its competitors. Even though they have some models that have been very good, the company is not just selling enough cars and as a result, they were unable to compete with the big guys.
Suzuki’s U.S. sales peaked in 2007, with about 102,000 units sold, and fell to just a quarter of that last year. The following years becomes a death spiral for the Japanese automaker in the US market. Sales continue to drop every year, with the lowest in 2013 which saw the company sold only 5946 cars.
Because of the poor performance on the market, it led to multiple Suzuki dealerships in the US to close because fewer cars are being sold every year. Since the company is earning less money and with debts mounting up, Suzuki announced that they will no longer be selling their vehicles in the US in 2012. The company today, however, is doing well in other international markets.
Suzuki Annual Sales, Growth and Market Share in the United States
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2002 | 54,971 | 0.00 | 2.31 | 0.00 |
| 2003 | 53,616 | -2.46 | 2.65 | 12.81 |
| 2004 | 52,008 | -3.00 | 3.72 | 28.66 |
| 2005 | 131,462 | 152.77 | 0.77 | -383.95 |
| 2006 | 161,790 | 23.07 | 0.97 | 20.88 |
| 2007 | 160,737 | -0.65 | 0.99 | 2.03 |
| 2008 | 135,224 | -15.87 | 1.01 | 2.31 |
| 2009 | 63,177 | -53.28 | 0.60 | -68.70 |
| 2010 | 35,612 | -43.63 | 0.30 | -97.87 |
| 2011 | 39,138 | 9.90 | 0.30 | -0.31 |
| 2012 | 40,642 | 3.84 | 0.26 | -16.36 |
| 2013 | 8,292 | -79.60 | 0.05 | -391.95 |
| 2014 | 0 | -100.00 | 0.00 | 0.00 |
| 2015 | 0 | 0.00 | 0.00 | 0.00 |
| 2016 | 0 | 0.00 | 0.00 | 0.00 |
| 2017 | 0 | 0.00 | 0.00 | 0.00 |
| 2018 | 0 | 0.00 | 0.00 | 0.00 |
| 2019 | 0 | 0.00 | 0.00 | 0.00 |
| 2020 | 0 | 0.00 | 0.00 | 0.00 |
| 2021 | 0 | 0.00 | 0.00 | 0.00 |
| 2022 | 0 | 0.00 | 0.00 | 0.00 |
| 2023 | 0 | 0.00 | 0.00 | 0.00 |
| 2024 | 0 | 0.00 | 0.00 | 0.00 |
