Ram Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
This is your hub for all of the Ram sales data for the U.S market. RAM is a brand spun off from Dodge in 2009 to sell commercial vehicles for what was then the Chrysler group (now Fiat-Chrysler). It was a decision that surprised many, given that Dodge was a brand in large part defined by its RAM pickup truck (RAM being the model name), and given that the likes of Mercedes-Benz, VW, Renault, Fiat and others have for decades successfully sold commercial vehicles under the same brand as their passenger cars. Nonetheless, the brand has managed to quickly establish a foothold, building on the strength of the RAM name, a newly-competitive large pickup model and a couple of new small and large cargo vans sourced from Fiat’s European arm.
Ram is an American brand of light to mid-weight commercial vehicles. This new brand was originally a part of the Dodge marquee and marketed using the name of Ram Pickup line of trucks until it was spun off as a separate brand.
The Ram brand was established in order to create a new identity aside from the mainstream Dodge brand. The brand logo features the head of a ram, formerly the logo used by Dodge. Today, the brand focuses on developing and designing pickup trucks for real truck customers rather. Recognized as one of the brands with the best reputations in the world, trucks sold under RAM have won the ‘Truck of the Year’ award numerous times.
Ram U.S Sales Figures & Recent Highlights
Ram is one of the best selling brands in the US. They are now ranked as the number two truck brand in the US after seeing its sales surge in 2019 and took over Chevrolet. In total, Ram saw its US pickup truck sales rise to 703,023 units.
Ram’s 2019 pickup truck sales represent an 18-percent increase over the previous year, and they set a new record for the brand since it spun off from FCA’s Dodge in 2009. We can expect Ram to increase its sales even more for the next calendar year as the sales and popularity of all their current lineup increased from 2018.
The pickup still accounts for more than 90% of the brands’ sales, though that is partly driven by that model’s staggering growth in recent years – its sales tripled between 2009 and 2018 and reached record sales again in 2019, even surpassing the Chevrolet Silverado for the #2 spot in overall US sales. Despite challenges due to the COVID-19 pandemic, Ram performed relatively well and this resilience can be attributed to the strong demand for trucks in the U.S. market even amidst economic uncertainties.
One of the significant highlights was the introduction of the redesigned Ram 1500 for the 2019 model year. This new model was lauded for its luxurious interior, technology features, and overall driving dynamics. It received numerous awards and played a vital role in boosting the brand’s sales figures. In 2020, Ram introduced the 1500 TRX, a high-performance off-road variant of the Ram 1500. With a supercharged 6.2-liter V8 engine producing 702 horsepower, it was positioned as a direct competitor to the Ford F-150 Raptor.
Ram introduced high-end trims like the Limited, Laramie Longhorn, and others, emphasizing luxury features, advanced technology, and high-quality materials. The brand aimed to cater to buyers looking for premium features in their trucks.
Ram Monthly Sales Data in the U.S
Below we have a table that shows Ram sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Ram new vehicle sales in the US.
Ram Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Ram sales volumes for the US automotive market, broken out by year. This data captures all Ram vehicle sales for the entire United States automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2005 | 400,543 | 0.00 | 2.34 | 0.00 |
| 2006 | 364,177 | -9.08 | 2.18 | -7.10 |
| 2007 | 358,295 | -1.62 | 2.21 | 1.07 |
| 2008 | 245,840 | -31.39 | 1.84 | -19.77 |
| 2009 | 177,268 | -27.89 | 1.69 | -9.30 |
| 2010 | 199,652 | 12.63 | 1.70 | 0.97 |
| 2011 | 245,454 | 22.94 | 1.90 | 10.33 |
| 2012 | 320,581 | 30.61 | 2.05 | 7.49 |
| 2013 | 367,843 | 14.74 | 2.35 | 12.53 |
| 2014 | 469,139 | 27.54 | 2.84 | 17.27 |
| 2015 | 493,714 | 5.24 | 2.82 | -0.57 |
| 2016 | 542,884 | 9.96 | 3.09 | 8.57 |
| 2017 | 556,790 | 2.56 | 3.22 | 4.25 |
| 2018 | 597,368 | 7.29 | 3.44 | 6.26 |
| 2019 | 703,023 | 17.69 | 4.12 | 16.62 |
| 2020 | 624,637 | -11.15 | 4.25 | 2.91 |
| 2021 | 647,329 | 3.63 | 4.33 | 1.91 |
| 2022 | 545,195 | -15.78 | 3.98 | -8.68 |
| 2023 | 539,477 | -1.05 | 3.47 | -14.71 |
| 2024 | 309,717 | 0.00 | 2.46 | 0.00 |
Ram U.S Annual Sales Units & Growth Chart
Below is a visual representation of Ram’s U.S sales units over time. We have both the Ram sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Ram U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Ram brand in the United States, shown against the Ram’s marketshare changes in the United States. This gives you a good look into how Ram has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Ram Cars & SUVs in the United States
No surprises here.
- Ram Pickup (468,344 sold in 2022).
- Ram ProMaster (60,937 sold in 2022).
- Ram ProMaster City (15,914 sold in 2022).
The Current Ram Model Lineup & Prices in the U.S
Like other automakers, Ram also began laying out plans for electrification. In FCA’s (now Stellantis) five-year plan, there were mentions of electrified versions of Ram products in the pipeline. For now, we have the typical RAM lineup for the current model year.
RAM 1500 TRX
Starting at $85,050
The Ram 1500 TRX is a high-performance pickup truck that was first introduced in 2021. It is powered by a 6.2L supercharged Hemi V8 engine that produces 702 horsepower and 650 lb-ft of torque. It is paired with an eight-speed automatic transmission and a four-wheel-drive system. The TRX can go from 0 to 60 mph in 4.5 seconds and has a top speed of 118 mph. The TRX is equipped with a variety of off-road features, including a 2-inch lift kit, 35-inch tires, and a locking rear differential. It also has a unique interior with performance-oriented seats and a 12-inch touchscreen infotainment system. The TRX is available in three trim levels: TRX, TRX Level 2, and TRX Launch Edition.
RAM 1500
Starting at $37,905
The Ram 1500 is a full-size pickup truck that has been in production since 1981. It is known for its powerful engines, spacious interior, and available off-road features. The current generation Ram 1500 is available in three cab styles: Regular Cab, Quad Cab, and Crew Cab. It is powered by a 3.6L V6 engine that produces 305 horsepower and 269 lb-ft of torque, or a 5.7L Hemi V8 engine that produces 395 horsepower and 410 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Ram 1500 gets an EPA-estimated 18 mpg in the city and 25 mpg on the highway. It is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 12-inch touchscreen infotainment system, a panoramic sunroof, and a tow hitch. The Ram 1500 starts at $33,695.
RAM 1500 Classic
Starting at $30,695
The Ram 1500 Classic is a full-size pickup truck that was introduced in 2019. It is based on the previous generation Ram 1500, and it is powered by a 3.6L V6 engine that produces 305 horsepower and 269 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Ram 1500 Classic gets an EPA-estimated 18 mpg in the city and 25 mpg on the highway. It is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 12-inch touchscreen infotainment system, a panoramic sunroof, and a tow hitch. The Ram 1500 Classic is a great choice for those who are looking for a more affordable option than the current generation Ram 1500. It is also a good choice for those who prefer the styling of the previous generation truck.
RAM 2500
Starting at $46,050
The Ram 2500 is a heavy-duty pickup truck that has been in production since 1973. It is known for its powerful engines, spacious interior, and available off-road features. The current generation Ram 2500 is available in two cab styles: Regular Cab and Crew Cab. It is powered by a 6.4L Hemi V8 engine that produces 410 horsepower and 429 lb-ft of torque, or a 6.7L Cummins Turbo Diesel engine that produces 370 horsepower and 850 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Ram 2500 gets an EPA-estimated 13 mpg in the city and 18 mpg on the highway. It is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 12-inch touchscreen infotainment system, a panoramic sunroof, and a tow hitch.
RAM 3500
Starting at $48,155
The Ram 3500 is a heavy-duty pickup truck that has been in production since 1977. It is known for its powerful engines, spacious interior, and available off-road features. The current generation Ram 3500 is available in three cab styles: Regular Cab, Crew Cab, and Mega Cab. It is powered by a 6.4L Hemi V8 engine that produces 410 horsepower and 429 lb-ft of torque, or a 6.7L Cummins Turbo Diesel engine that produces 370 horsepower and 850 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Ram 3500 gets an EPA-estimated 12 mpg in the city and 17 mpg on the highway. It is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 12-inch touchscreen infotainment system, a panoramic sunroof, and a tow hitch.
Sources: Manufacturers, ANDC, JATO Dynamics.
