Mazda Motor Corporation Sales Data, Trends & Analysis for the U.S Automotive Market
Mazda Motor Corporation is a Japanese automotive manufacturer headquartered in Hiroshima, Japan. Founded in 1920 as Toyo Cork Kogyo Co., Ltd., it was renamed to Mazda Motor Corporation in 1984. Although not as large as some other Japanese automakers like Toyota or Honda, Mazda has built a strong reputation for producing vehicles with a focus on driving enjoyment, innovative engineering, and attractive design. Mazda is a global automaker, with sales in over 130 countries. The company has manufacturing plants in Japan, Mexico, China, Thailand, and Vietnam. Mazda employs over 50,000 people worldwide. Mazda is a leader in the automotive industry, and it is committed to developing innovative and sustainable vehicles. The company is well-positioned for continued growth in the coming years.
Mazda’s lineup includes a range of passenger cars, SUVs, and commercial vehicles. Popular models include the Mazda3 (compact car), Mazda6 (mid-size sedan), and SUVs like the CX-5 and CX-9. Mazda places a strong emphasis on the driving experience, incorporating its “Zoom-Zoom” philosophy into the engineering and design of its vehicles. This makes the brand popular among driving enthusiasts who seek a more engaging drive in their everyday vehicles. Mazda has been innovative with its SkyActiv technology, which seeks to improve fuel efficiency and driving performance through advanced engine design, lighter materials, and improved aerodynamics. In recent years, Mazda has been moving towards a more premium market positioning, offering higher-end features and more luxurious interiors in models like the Mazda6 and the CX-9.
Mazda Motor Corporation U.S Sales Figures & Recent Highlights
Mazda Motor Corporation has been selling cars in the United States since 1970. The company’s first car sold in the US was the R100 coupe, the first mass-produced, rotary-powered car in the US. In 1978, the Mazda RX-7, an affordable, “peak-performing” sports car debuted. The following year, the Ford Motor Company took a 25 percent stake in the company.
Mazda has a long history of success in the US market. The company is known for its sporty, fuel-efficient, and reliable vehicles. Mazda’s vehicles are also popular among car enthusiasts for their handling and performance. In recent years, Mazda has performed well in the US market. In 2022, the company sold over 294,000 vehicles in the US, making it the 13th-best-selling automaker in the country.
The company has launched a number of new products in recent years, such as the Mazda CX-5 and the Mazda3. These new products have been well-received by American consumers. Mazda has been investing in its dealer network in the US. The company has opened new dealerships and renovated existing dealerships. Mazda has been running effective marketing campaigns in the US. The company’s marketing campaigns have focused on the company’s sporty driving dynamics, fuel efficiency, and reliability. Mazda has been investing in new technologies, such as the SkyActiv fuel-efficient engine technology.
Mazda Motor Corporation U.S Monthly Sales Data
Below we have a table that shows Mazda Motor Corporation sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Mazda Motor Corporation’s new vehicle sales in the US across all its owned brands.
Mazda Motor Corporation Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Mazda Motor Corporation sales volumes for the US automotive market, broken out by year. This data captures all Mazda Motor Corporation sales for the entire United States automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1978 | 19,299 | 0.00 | 5.07 | 0.00 |
| 1979 | 54,853 | 184.23 | 11.76 | 56.89 |
| 1980 | 43,731 | -20.28 | 4.41 | -166.81 |
| 1981 | 43,418 | -0.72 | 3.37 | -30.75 |
| 1982 | 48,889 | 12.60 | 4.00 | 15.67 |
| 1983 | 52,514 | 7.41 | 3.18 | -25.53 |
| 1984 | 55,696 | 6.06 | 2.64 | -20.70 |
| 1985 | 53,810 | -3.39 | 1.45 | -81.86 |
| 1986 | 56,203 | 4.45 | 1.41 | -2.83 |
| 1987 | 38,345 | -31.77 | 1.05 | -34.19 |
| 1988 | 33,531 | -12.55 | 0.87 | -20.98 |
| 1989 | 63,389 | 89.05 | 1.82 | 52.21 |
| 1990 | 100,294 | 58.22 | 3.33 | 45.42 |
| 1991 | 108,604 | 8.29 | 3.96 | 15.92 |
| 1992 | 112,447 | 3.54 | 4.33 | 8.50 |
| 1993 | 118,904 | 5.74 | 4.32 | -0.23 |
| 1994 | 127,766 | 7.45 | 5.31 | 18.60 |
| 1995 | 79,032 | -38.14 | 2.90 | -83.27 |
| 1996 | 74,071 | -6.28 | 2.68 | -7.90 |
| 1997 | 69,529 | -6.13 | 2.39 | -12.13 |
| 1998 | 70,774 | 1.79 | 2.27 | -5.60 |
| 1999 | 81,297 | 14.87 | 2.74 | 17.35 |
| 2000 | 119,499 | 46.99 | 4.26 | 35.66 |
| 2001 | 156,139 | 30.66 | 6.87 | 37.90 |
| 2002 | 162,759 | 4.24 | 6.84 | -0.32 |
| 2003 | 148,989 | -8.46 | 7.37 | 7.10 |
| 2004 | 72,309 | -51.47 | 5.17 | -42.58 |
| 2005 | 258,341 | 257.27 | 1.51 | -242.40 |
| 2006 | 268,786 | 4.04 | 1.61 | 6.41 |
| 2007 | 296,110 | 10.17 | 1.82 | 11.65 |
| 2008 | 263,849 | -10.89 | 1.98 | 7.77 |
| 2009 | 207,677 | -21.29 | 1.98 | -0.13 |
| 2010 | 229,576 | 10.54 | 1.96 | -0.90 |
| 2011 | 250,426 | 9.08 | 1.94 | -1.06 |
| 2012 | 302,701 | 20.87 | 1.94 | 0.04 |
| 2013 | 283,945 | -6.20 | 1.81 | -7.00 |
| 2014 | 305,801 | 7.70 | 1.85 | 2.03 |
| 2015 | 319,185 | 4.38 | 1.82 | -1.40 |
| 2016 | 297,315 | -6.85 | 1.69 | -7.93 |
| 2017 | 289,469 | -2.64 | 1.68 | -0.86 |
| 2018 | 300,325 | 3.75 | 1.73 | 3.06 |
| 2019 | 278,550 | -7.25 | 1.63 | -5.80 |
| 2020 | 279,076 | 0.19 | 1.90 | 13.90 |
| 2021 | 328,237 | 17.62 | 2.19 | 13.57 |
| 2022 | 294,909 | -10.15 | 2.15 | -1.88 |
| 2023 | 365,044 | 23.78 | 2.35 | 8.30 |
| 2024 | 350,759 | 0.00 | 2.79 | 0.00 |
Mazda Motor Corporation U.S Annual Sales Units & Growth Chart
Below is a visual representation of Mazda Motor Corporation’s U.S sales units over time. We have both the Mazda Motor Corporation sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Mazda Motor Corporation U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Mazda Motor Corporation in the United States, shown against the Mazda Motor Corporation’s marketshare changes in the United States. This gives you a good look into how the Mazda Motor Corporation has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
