Maserati Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
This is your hub for all of the Maserati sales data for the U.S market. Maserati, the Italian luxury brand related to Ferrari, has greatly improved its sales in the United States with the addition of the Ghibli large sedan and the new generation Quattroporte limousine besides its GranTurismo coupe and convertible. In 2016, the Levante SUV will help Maserati grow even further, especially in North America where demand for such a vehicle is very high. Maserati imports all of its cars for the US market from its factory in Modena, Italy.
When it comes to luxury vehicle brands, Maserati is the cream of the crop. It is known for being an ultra-exclusive brand among other luxury automobiles. But this Italian sports car isn’t just known for looking pretty — it also has some of the best performance stats of any passenger vehicle. This seems natural for the Italian luxury brand, since it originally started as a produced of racing cars back for much of its early history. It was only in the late 1950s that Maserati shifted their focus into designing and developing performance vehicles.
Many classic Maserati vehicles are now seen as highly collectible vehicles. One vehicle — the 1955 Maserati 300 S — actually set a sales record. It sold for $6.5 million at a British auction in 2013. When you think about that sale, the six-figure prices of some of the current lineup might seem like a bargain.
Maserati U.S Sales Figures & Recent Highlights
Over the last couple of years, Maserati, has greatly improved its sales in the United States with the addition of the Ghibli large sedan and the new generation Quattroporte limousine besides its GranTurismo coupe and convertible. In 2016, the Levante SUV will help Maserati grow even further, especially in North America where demand for such a vehicle is very high. Maserati currently imports all of its cars for the US market from its factory in Modena, Italy.
Maserati sales in the U.S. decreased by 6.8% in 2017, to 6,748 vehicles. This was due to the discontinuation of the Maserati Ghibli Diesel. Maserati sales in the U.S. increased by 23.4% in 2018, to 8,439 vehicles. This was due to the launch of the Maserati Levante SUV. Maserati sales in the U.S. decreased by 12.2% in 2019, to 7,406 vehicles. This was due to the ongoing chip shortage and the discontinuation of the Maserati Quattroporte. Maserati sales in the U.S. decreased by 26.6% in 2020, to 5,442 vehicles. This was due to the COVID-19 pandemic, which caused a decline in demand for new cars. Maserati sales in the U.S. increased by 43.3% in 2021, to 7,845 vehicles. This was due to the continued demand for the Maserati Levante SUV and the launch of the Maserati MC20 supercar. Maserati sales in the U.S. are estimated to be around 8,500 vehicles. This is an increase of 9.3% from 2021.
Maserati has stopped sharing their US sales numbers so we are not updating our sales figures anymore. We are estimating based on public data and financial reporting.
Maserati Monthly Sales Data in the U.S
Below we have a table that shows Maserati sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Maserati new vehicle sales in the US.
Maserati Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Maserati sales volumes for the US automotive market, broken out by year. This data captures all Maserati vehicle sales for the entire United States automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2016 | 6,521 | 0.00 | 0.04 | 0.00 |
| 2017 | 13,771 | 111.18 | 0.08 | 53.50 |
| 2018 | 3,103 | -77.47 | 0.02 | -346.33 |
| 2019 | 0 | -100.00 | 0.00 | 0.00 |
| 2020 | 0 | 0.00 | 0.00 | 0.00 |
| 2021 | 0 | 0.00 | 0.00 | 0.00 |
| 2022 | 0 | 0.00 | 0.00 | 0.00 |
| 2023 | 0 | 0.00 | 0.00 | 0.00 |
| 2024 | 0 | 0.00 | 0.00 | 0.00 |
Maserati U.S Annual Sales Units & Growth Chart
Below is a visual representation of Maserati’s U.S sales units over time. We have both the Maserati sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Maserati U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Maserati brand in the United States, shown against the Maserati’s marketshare changes in the United States. This gives you a good look into how Maserati has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Maserati Cars & SUVs in the United States
Unfortunately Maserati doesn’t break out sales in the US. In terms of the best-sellers, it is pretty clear that the Levante SUV is the volume mover in the U.S. The Ghibli used to be a big seller, but it really struggled and we suspect sales are pretty paltry.
The Current Maserati Model Lineup & Prices in the U.S
Maserati sales in the US have been declining since 2016. There are a few reasons for this decline. One reason is that Maserati is a relatively small brand, and it competes with larger and more established brands like BMW, Mercedes-Benz, and Audi. Another reason is that Maserati cars are relatively expensive, given the quality. Maserati’s current lineup is a mix of ageing cars and a new generation of machines Maserati hopes will turn things around.
Maserati Grecale
Starts at $63,500
The Maserati Grecale is a mid-size luxury SUV that was first released in 2022. It is the second SUV in the Maserati lineup, following the Levante. The Grecale is based on the same platform as the Alfa Romeo Stelvio, but it has a more luxurious interior and a sportier design. The Grecale is available in two trim levels: GT and Modena. The GT is powered by a 2.0L turbocharged four-cylinder engine that produces 296 horsepower and 332 pound-feet of torque. The Modena is powered by a 3.0L turbocharged V6 engine that produces 325 horsepower and 369 pound-feet of torque. Both engines are mated to an eight-speed automatic transmission. The Grecale comes standard with a variety of features, including a 12.3-inch digital instrument cluster, a 10.1-inch touchscreen infotainment system, Apple CarPlay and Android Auto, a Harman Kardon sound system, and a panoramic sunroof. The Grecale starts at $63,500.
Maserati Ghibli
Starts at $85,300
There is no current Maserati Ghibli because it has been discontinued after the 2022 model year. Maserati announced in 2021 that it would be discontinuing the Ghibli, along with the Quattroporte sedan, to focus on its SUV lineup. The last Maserati Ghibli was powered by a 3.0L turbocharged V6 engine that produced 345 horsepower and 369 pound-feet of torque. It was available in rear-wheel drive or all-wheel drive configurations. The Ghibli was a stylish and powerful sedan that offered a good blend of performance, features, and luxury. However, it was not the most affordable sedan, and it was not as spacious as some rivals. The Maserati Ghibli was available in a variety of colors, including black, white, gray, blue, and red. We are still seeing them in dealerships so we have included it here because Maserati will still sell you one.
Maserati Levante
Starts at $90,700
The Maserati Levante is a mid-size luxury SUV that was first released in 2016. It is the first SUV in the Maserati lineup. The Levante is based on the same platform as the Jeep Grand Cherokee, but it has a more luxurious interior and a sportier design. The Levante is available in three trim levels: GranLusso, GranSport, and Trofeo. The GranLusso is the most luxurious trim level and is equipped with features like a 10.1-inch touchscreen infotainment system, a 12.3-inch digital instrument cluster, and a Harman Kardon sound system. The GranSport is the sportier trim level and is equipped with features like a sport-tuned suspension and a more aggressive exterior styling. The Trofeo is the most powerful trim level and is powered by a 3.8L twin-turbocharged V8 engine that produces 550 horsepower and 538 pound-feet of torque. The Levante comes standard with all-wheel drive and can tow up to 4,900 pounds. The Levante starts at $78,700.
Maserati Quattroporte
Starts at $108,400
The Maserati Quattroporte is a four-door luxury sports sedan produced by Italian automobile manufacturer Maserati. The name translated from Italian means “four doors”. The car is in its sixth generation, with the first generation introduced in 1963. The current generation Quattroporte was introduced in 2013 and is available in two models: the GranLusso and the GranSport. Both models are powered by a 3.8-liter V8 engine that produces 523 horsepower and 428 lb-ft of torque. The GranLusso is the more luxurious of the two models, while the GranSport has a sportier suspension and steering. The Quattroporte is known for its sleek design, powerful engine, and luxurious interior. It is a popular choice for celebrities and business executives.
Maserati GranTurismo
Starts at $176,000
The Maserati GranTurismo is a two-door grand tourer produced by Italian automobile manufacturer Maserati. It was first introduced in 2007 and is currently in its second generation. The GranTurismo is powered by a 3.0-liter twin-turbocharged V6 engine that produces 483 horsepower and 457 lb-ft of torque. It is available with rear-wheel drive or all-wheel drive. The GranTurismo can accelerate from 0 to 60 mph in 4.7 seconds and has a top speed of 187 mph. The GranTurismo is known for its elegant design, powerful engine, and luxurious interior. It is a popular choice for celebrities and wealthy individuals. The 2024 Maserati GranTurismo will start at nearly $176,000, which is for the 483-hp Modena model. The GranTurismo Trofeo, which features a mightier 542-hp engine, will open around $207,000. Maserati hasn’t released pricing for the electric GT Folgore, but it’s said to cost slightly more than the Trofeo.
Maserati MC20
Starts at $217,000
The Maserati MC20 is a mid-engine sports car produced by Italian automobile manufacturer Maserati. It was first introduced in 2020 and is the first car to be produced under Maserati’s new “Fuoriserie” sub-brand, which is dedicated to producing high-performance cars. The MC20 is powered by a twin-turbocharged 3.0-liter V6 engine that produces 621 horsepower and 538 lb-ft of torque. It is mated to an eight-speed dual-clutch transmission and can accelerate from 0 to 60 mph in 2.9 seconds. The MC20 has a top speed of 202 mph. The MC20’s chassis is made of carbon fiber and aluminum, and it has a number of advanced aerodynamic features, including active flaps on the front bumper and underbody. The car’s suspension is double wishbone all around, and it has carbon-ceramic brakes. The MC20’s interior is luxurious and driver-focused. The seats are made of leather and Alcantara, and the dashboard is dominated by a 10.25-inch touchscreen infotainment system. The MC20 also comes standard with a 12.3-inch digital instrument cluster. The Maserati MC20 is a high-performance sports car that is sure to turn heads. It is a capable track car, but it is also comfortable enough to be driven on a daily basis. The MC20 is priced starting at $217,000. The Maserati MC20 Cielo which is the convertible version is selling for over $250,000.
Sources: Manufacturers, ANDC, JATO Dynamics.
