Hyundai Motor Group Sales Data, Trends & Analysis for the U.S Automotive Market
The Hyundai Motor Group is one of the world’s largest automotive groups. Headquartered in Seoul, South Korea, the conglomerate includes several automotive and related companies. Founded in 1967, Hyundai initially entered into a partnership with Ford to produce cars, but it eventually moved on to design and manufacture vehicles of its own. Kia Motors, on the other hand, has a history that dates back to 1944 and was acquired by Hyundai in 1998 during the Asian financial crisis.
Hyundai is the group’s flagship brand, producing a wide range of vehicles from compact cars like the Accent to SUVs like the Santa Fe and the Tucson. The brand also includes eco-friendly vehicles such as the Ioniq and Nexo. Launched in 2015, Genesis is Hyundai’s luxury vehicle division. It is aimed at competing with other premium brands and offers models like the G80 sedan and GV80 SUV. N Performance is is Hyundai’s performance sub-brand, which focuses on high-performance vehicles. Models include the i30 N and Veloster N. Kia Corporation is part of the Hyundai Motor Group. Kia produces a range of vehicles from compact cars like the Rio to larger vehicles like the Sorento and Telluride SUVs. Kia also has a strong line-up of eco-friendly vehicles like the Soul EV and Niro EV.
Both Hyundai and Kia are investing heavily in the development of electric and autonomous vehicles. The companies have announced ambitious plans to transition to eco-friendly vehicles and are also exploring next-generation technologies like hydrogen fuel cells. The Hyundai Motor Group has partnerships and investments in various sectors, including ride-sharing, electric vehicle charging infrastructure, and artificial intelligence, to name a few.
Hyundai Motor Group U.S Sales Figures & Recent Highlights
Hyundai entered the U.S. market in 1986 with the Excel, a compact car that was notably affordable but suffered from quality issues. Despite initial setbacks, Hyundai has managed to significantly improve its brand image over the years, especially through quality improvements and a generous warranty program. Kia Motors entered the U.S. market in 1994, initially selling vehicles only in the western United States before gradually expanding nationwide. Similar to Hyundai, Kia faced early challenges regarding vehicle quality but has seen significant improvements over the years.
Hyundai has successfully transitioned from a value brand to a mainstream competitor that offers quality, technology, and value for money. Vehicles like the Sonata, Elantra, Santa Fe, and Tucson have received positive reviews. Hyundai has also entered the electric and hybrid vehicle market in the U.S. with models like the Kona Electric and the Ioniq series, receiving generally positive reviews. Hyundai’s luxury brand, Genesis, has received critical acclaim for models like the G70, G80, and GV80, although it is still working on gaining market share against established luxury brands.
Kia has solidified its place as a mainstream automaker in the U.S. Popular models include the Optima (now the K5), Sorento, and Soul. Kia has expanded its SUV and crossover lineup with new additions like the Telluride, which has been particularly well-received and has won numerous awards. Like Hyundai, Kia has made forays into the electric vehicle market with the Niro EV and the Soul EV. It also offers hybrid and plug-in hybrid versions of some models. Kia has significantly improved its brand image in the U.S., with several models receiving high marks for quality and reliability in consumer surveys.
Both Hyundai and Kia have been on an upward trajectory in the U.S., gaining market share and receiving accolades for quality, design, and technology. They are focusing on electric mobility and have announced ambitious plans for the introduction of new electric models in the coming years.
Hyundai Motor Group U.S Monthly Sales Data
Below we have a table that shows Hyundai Motor Group sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Hyundai Motor Group’s new vehicle sales in the US across all its owned brands.
Hyundai Motor Group Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Hyundai Motor Group sales volumes for the US automotive market, broken out by year. This data captures all Hyundai Motor Group sales for the entire United States automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1990 | 7,018 | 0.00 | 0.23 | 0.00 |
| 1991 | 26,421 | 276.47 | 0.96 | 75.82 |
| 1992 | 17,196 | -34.92 | 0.66 | -45.56 |
| 1993 | 16,112 | -6.30 | 0.59 | -13.11 |
| 1994 | 27,694 | 71.88 | 1.15 | 49.11 |
| 1995 | 21,505 | -22.35 | 0.79 | -45.99 |
| 1996 | 26,824 | 24.73 | 0.97 | 18.93 |
| 1997 | 35,503 | 32.36 | 1.22 | 20.48 |
| 1998 | 54,311 | 52.98 | 1.74 | 29.73 |
| 1999 | 82,211 | 51.37 | 2.77 | 37.28 |
| 2000 | 67,893 | -17.42 | 2.42 | -14.52 |
| 2001 | 64,085 | -5.61 | 2.82 | 14.04 |
| 2002 | 39,088 | -39.01 | 1.64 | -71.45 |
| 2003 | 50,628 | 29.52 | 2.50 | 34.34 |
| 2004 | 61,149 | 20.78 | 4.37 | 42.71 |
| 2005 | 786,700 | 1,186.53 | 4.60 | 4.91 |
| 2006 | 806,840 | 2.56 | 4.84 | 5.06 |
| 2007 | 812,975 | 0.76 | 5.01 | 3.40 |
| 2008 | 702,054 | -13.64 | 5.26 | 4.84 |
| 2009 | 761,527 | 8.47 | 7.25 | 27.34 |
| 2010 | 916,123 | 20.30 | 7.81 | 7.28 |
| 2011 | 1,155,516 | 26.13 | 8.94 | 12.60 |
| 2012 | 1,356,882 | 17.43 | 8.69 | -2.90 |
| 2013 | 1,263,131 | -6.91 | 8.06 | -7.82 |
| 2014 | 1,317,819 | 4.33 | 7.97 | -1.14 |
| 2015 | 1,424,283 | 8.08 | 8.14 | 2.08 |
| 2016 | 1,475,867 | 3.62 | 8.39 | 2.98 |
| 2017 | 1,299,037 | -11.98 | 7.52 | -11.57 |
| 2018 | 1,296,668 | -0.18 | 7.46 | -0.76 |
| 2019 | 1,340,552 | 3.38 | 7.86 | 5.08 |
| 2020 | 1,235,504 | -7.84 | 8.40 | 6.40 |
| 2021 | 1,453,839 | 17.67 | 9.72 | 13.61 |
| 2022 | 1,451,594 | -0.15 | 10.60 | 8.32 |
| 2023 | 1,647,772 | 13.51 | 10.61 | 0.01 |
| 2024 | 1,545,350 | 0.00 | 11.60 | 0.00 |
Hyundai Motor Group U.S Annual Sales Units & Growth Chart
Below is a visual representation of Hyundai Motor Group’s U.S sales units over time. We have both the Hyundai Motor Group sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Hyundai Motor Group U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Hyundai Motor Group in the United States, shown against the Hyundai Motor Group’s marketshare changes in the United States. This gives you a good look into how the Hyundai Motor Group has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
