Ford Motor Company Sales Data, Trends & Analysis for the U.S Automotive Market
The Ford Motor Company is one of the largest and oldest automakers in the world, founded by Henry Ford on June 16, 1903. The company is headquartered in Dearborn, Michigan, a suburb of Detroit. Ford is well-known for revolutionizing the automotive industry by introducing assembly line production techniques, which significantly lowered the cost of manufacturing and made cars affordable to the masses. Ford and Lincoln vehicles are sold in over 180 countries around the world.
Ford is the main brand, under which a variety of vehicles are sold ranging from sedans and hatchbacks to trucks, SUVs, and commercial vehicles. The Ford F-150 pickup has been one of the best-selling vehicles in the United States for several decades. Lincoln is Ford’s luxury vehicle division, focusing on premium sedans, SUVs, and crossovers. There is also Ford Performance, a subsidiary responsible for high-performance vehicles, parts, and accessories. Models like the Ford Mustang Shelby GT500 and the Ford GT are developed under this division. Over the years, Ford has also owned several other brands which it has since sold or discontinued, including Aston Martin (sold in 2007), Jaguar and Land Rover (sold to Tata Motors in 2008), Volvo Cars (sold to Geely in 2010) and Mercury (discontinued in 2010).
Ford Motor Company U.S Sales Figures & Recent Highlights
Ford is the second-largest U.S.-based automaker (behind General Motors) and the sixth-largest in the world (behind Toyota, Volkswagen Group, Hyundai Motor Group, Stellantis, and General Motors) based on 2022 vehicle production. Ford has had a mixed financial performance in recent years. While it has seen strong sales in specific segments (like trucks), it has also faced challenges related to production disruptions and the transition to electric vehicles. However, the company has been investing heavily in research and development, including a significant commitment to EVs and autonomous technologies, to position itself for the future.
The Ford brand had strong Pickup Sales. Ford’s F-Series trucks, particularly the F-150, have consistently been the best-selling vehicles in the United States for decades. The strength of the F-Series is a key pillar of Ford’s profitability in the U.S. Models like the Ford Explorer and Ford Escape have been performing well in the SUV and crossover segments, which have been gaining popularity in the U.S. market. Ford has been making strategic moves to compete in the electric vehicle (EV) market. The launch of the Mustang Mach-E, an all-electric SUV, has been generally well-received. The company also unveiled the F-150 Lightning, an all-electric version of its best-selling truck, signaling a serious commitment to electrification.
Ford’s luxury brand, Lincoln, has been undergoing a revitalization with new models like the Aviator and Corsair. While it still lags behind some other luxury brands in the U.S., Lincoln has been making progress in re-establishing its position in the market. Like Ford, Lincoln has been increasingly focusing on SUVs and crossovers, which are more profitable and better align with consumer demand in the U.S. The brand has discontinued most of its sedans to focus on these segments.
Ford Motor Company U.S Monthly Sales Data
Below we have a table that shows Ford Motor Company sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Ford Motor Company’s new vehicle sales in the US across all its owned brands.
Ford Motor Company Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Ford Motor Company sales volumes for the US automotive market, broken out by year. This data captures all Ford Motor Company sales for the entire United States automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1985 | 420,690 | 0.00 | 11.34 | 0.00 |
| 1986 | 402,181 | -4.40 | 10.10 | -12.35 |
| 1987 | 410,984 | 2.19 | 11.27 | 10.41 |
| 1988 | 524,499 | 27.62 | 13.60 | 17.11 |
| 1989 | 525,151 | 0.12 | 15.07 | 9.76 |
| 1990 | 426,283 | -18.83 | 14.16 | -6.38 |
| 1991 | 369,761 | -13.26 | 13.49 | -4.97 |
| 1992 | 342,408 | -7.40 | 13.19 | -2.31 |
| 1993 | 405,223 | 18.35 | 14.73 | 10.45 |
| 1994 | 467,172 | 15.29 | 19.41 | 24.13 |
| 1995 | 612,401 | 31.09 | 22.44 | 13.52 |
| 1996 | 573,979 | -6.27 | 20.80 | -7.89 |
| 1997 | 549,911 | -4.19 | 18.93 | -9.86 |
| 1998 | 515,186 | -6.31 | 16.50 | -14.74 |
| 1999 | 553,322 | 7.40 | 18.67 | 11.61 |
| 2000 | 619,200 | 11.91 | 22.09 | 15.49 |
| 2001 | 534,512 | -13.68 | 23.50 | 6.00 |
| 2002 | 479,718 | -10.25 | 20.17 | -16.52 |
| 2003 | 370,315 | -22.81 | 18.31 | -10.17 |
| 2004 | 226,461 | -38.85 | 16.18 | -13.15 |
| 2005 | 2,923,292 | 1,190.86 | 17.07 | 5.23 |
| 2006 | 2,683,969 | -8.19 | 16.10 | -6.05 |
| 2007 | 2,355,984 | -12.22 | 14.52 | -10.89 |
| 2008 | 1,933,854 | -17.92 | 14.50 | -0.12 |
| 2009 | 1,640,288 | -15.18 | 15.61 | 7.08 |
| 2010 | 1,977,593 | 20.56 | 16.87 | 7.49 |
| 2011 | 2,180,137 | 10.24 | 16.87 | 0.00 |
| 2012 | 2,470,052 | 13.30 | 15.82 | -6.65 |
| 2013 | 2,543,455 | 2.97 | 16.23 | 2.53 |
| 2014 | 2,519,574 | -0.94 | 15.24 | -6.51 |
| 2015 | 2,651,651 | 5.24 | 15.15 | -0.56 |
| 2016 | 2,643,975 | -0.29 | 15.03 | -0.83 |
| 2017 | 2,616,436 | -1.04 | 15.14 | 0.77 |
| 2018 | 2,526,263 | -3.45 | 14.54 | -4.16 |
| 2019 | 2,409,883 | -4.61 | 14.13 | -2.87 |
| 2020 | 2,034,600 | -15.57 | 13.83 | -2.18 |
| 2021 | 1,892,722 | -6.97 | 12.66 | -9.28 |
| 2022 | 1,850,987 | -2.21 | 13.52 | 6.40 |
| 2023 | 1,985,482 | 7.27 | 12.78 | -5.82 |
| 2024 | 2,062,315 | 0.00 | 15.47 | 0.00 |
Ford Motor Company U.S Annual Sales Units & Growth Chart
Below is a visual representation of Ford Motor Company’s U.S sales units over time. We have both the Ford Motor Company sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Ford Motor Company U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Ford Motor Company in the United States, shown against the Ford Motor Company’s marketshare changes in the United States. This gives you a good look into how the Ford Motor Company has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
