BMW Group Sales Data, Trends & Analysis for the U.S Automotive Market
BMW Group sales include the BMW and Mini brands. This is your hub for the entire BMW Group sales data for the U.S market. The BMW Group, officially known as Bayerische Motoren Werke AG, is a German multinational company that produces luxury vehicles and motorcycles. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945. After World War II, BMW began producing automobiles and motorcycles again in 1948.
The BMW brand is the core brand of the group, producing a wide range of premium cars and SUVs. They range from the compact 1 Series to the luxurious 7 Series and includes the “i” sub-brand for electric vehicles, such as the i3 and i4. Acquired by BMW in 2000, MINI produces a range of small cars that build upon the heritage of the classic Mini Cooper. Acquired by BMW in 1998, Rolls-Royce produces ultra-luxurious cars known for their opulence and craftsmanship.
BMW Group U.S Sales Figures & Recent Highlights
The BMW Group is a global company with over 31 production and assembly facilities in 15 countries. It has a sales network in over 140 countries and employs over 120,000 people worldwide. The U.S is one of the BMW Group’s largest markets. BMW began selling cars in the U.S. in 1975 through its subsidiary, BMW of North America. Since then, the brand has established a solid reputation in the U.S. and has seen significant growth, particularly in the luxury car segment.
In terms of production, BMW has a major manufacturing plant in Spartanburg, South Carolina, which produces a significant portion of its X series SUVs. This facility not only serves the U.S. market but also exports vehicles globally. With a strong product lineup, significant investments in electric vehicle technology, and a well-established brand image, the BMW Group remains a major player in the U.S. automotive market.
Some brand level highlights for BMW Group in the U.S
- BMW: The brand saw a steady increase in sales in the U.S. post the 2008-2009 economic downturn. In the years that followed, the X series of SUVs (especially the X3, X5, and the newer X7) have become particularly popular. The introduction of new electric models under the “i” sub-brand, such as the i4 and iX, marked BMW’s commitment to electrification in response to market demands.
- MINI: While MINI experienced a surge in popularity after its reintroduction in the early 2000s, its U.S. sales have faced challenges in recent years. The declining trend in small car sales in the U.S., coupled with the rise of SUVs, has affected the brand. However, MINI has tried to adapt by introducing larger models like the MINI Countryman.
- Rolls-Royce: The brand, known for its ultra-luxury vehicles, witnessed positive trends in the U.S., setting sales records in the years leading up to 2022. New models like the Cullinan, Rolls-Royce’s first SUV, contributed significantly to this success.
BMW Group U.S Monthly Sales Data
Below we have a table that shows BMW Group sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is BMW Group new vehicle sales in the US across all its owned brands.
BMW Group Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total BMW Group sales volumes for the US automotive market, broken out by year. This data captures all BMW Group sales for the entire United States automotive market, including sub-brands like MINI and Rolls-Royce.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2002 | 524 | 0.00 | 0.02 | 0.00 |
| 2003 | 439 | -16.22 | 0.02 | -1.51 |
| 2004 | 110 | -74.94 | 0.01 | -176.16 |
| 2005 | 307,120 | 279,100.00 | 1.79 | 99.56 |
| 2006 | 313,603 | 2.11 | 1.88 | 4.64 |
| 2007 | 335,806 | 7.08 | 2.07 | 9.10 |
| 2008 | 303,190 | -9.71 | 2.27 | 8.98 |
| 2009 | 237,172 | -21.77 | 2.26 | -0.75 |
| 2010 | 265,756 | 12.05 | 2.27 | 0.46 |
| 2011 | 299,011 | 12.51 | 2.31 | 2.02 |
| 2012 | 375,884 | 25.71 | 2.41 | 3.88 |
| 2013 | 380,328 | 1.18 | 2.43 | 0.80 |
| 2014 | 398,643 | 4.82 | 2.41 | -0.67 |
| 2015 | 406,100 | 1.87 | 2.32 | -3.89 |
| 2016 | 365,220 | -10.07 | 2.08 | -11.79 |
| 2017 | 352,787 | -3.40 | 2.04 | -1.66 |
| 2018 | 354,698 | 0.54 | 2.04 | -0.03 |
| 2019 | 360,990 | 1.77 | 2.12 | 3.58 |
| 2020 | 308,344 | -14.58 | 2.10 | -0.99 |
| 2021 | 371,862 | 20.60 | 2.49 | 15.71 |
| 2022 | 361,043 | -2.91 | 2.64 | 5.72 |
| 2023 | 395,151 | 9.45 | 2.54 | -3.71 |
| 2024 | 271,372 | 0.00 | 2.16 | 0.00 |
BMW Group U.S Annual Sales Units & Growth Chart
Below is a visual representation of BMW Group’s U.S sales units over time. We have both the BMW Group sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
BMW Group U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the BMW Group in the United States, shown against the BMW Group’s marketshare changes in the United States. This gives you a good look into how the BMW Group has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
