Mini Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
This is your hub for all of the Mini sales data for the U.S market. Mini is a British automotive marquee known for its small cars. The Mini brand was first launched in 1969 by a now-defunct car manufacturer, the British Motor Corporation. The brand was then acquired by Rover Group in 1986. Today, the Mini brand is owned by the German automotive company, BMW, which markets it worldwide.
After selling over 5.3 million vehicles, Mini is the most popular British car of all time. The Mini brand has gone on to charm the world which caused it spawn a host of derivatives. It even became a star in films and a fashion icon at the height of its popularity.
Today, Mini is still very popular around the world. In fact, thousands of these are still found on the road. The pre-1980 versions of Mini are now even considered as a collector’s item. Mini has managed to establish a small but stable foothold in the US since its introduction in the early 2000s, and has consistently sold between 40k and 65k each year since 2006, before dropping below that mark in 2019 as small cars are losing popularity in the States. 2019 sales were just over half of its peak in 2013. In 2011 the original model (offered as a hatchback, cabrio, coupe, roadster and stationwagon) was joined by the larger Countryman, which has since accounted for about a third of Mini’s sales.
Mini’s relative success stands in contrast to the failure of brands like Smart or models like the Scion (Toyota) iQ to appeal to american buyers, and motivated Fiat to re-enter the US market after decades-long absence, with its cute 500 minicar. Unfortunately for Fiat, the Italian brand also failed to capture the hearts of American buyers and has never reached the same level of sales as Mini, even when sales of the latter started to fall as well.
Mini U.S Sales Figures & Recent Highlights
Even though Mini is sold worldwide, the United States is considered to be its largest market, which accounted for more than 25% of its global sales in 2012. For years, Mini has been selling its car quite well in the US which hovers around 40k and 65k since 2007. Things changed drastically in 2019 though, as Mini sales in the US dropped to just 36,165 which is its lowest since 2002. This is probably because the demand for small cars in the US has dropped while the SUV market continues to rise.
Mini sales in the US have been on a downward trend in recent years, due to a number of factors, including the overall decline in the car market, the rise of SUVs, and the increasing popularity of electric vehicles. There are a few new developments that could help Mini reverse this trend. The company is introducing a new electric SUV, the Mini Cooper SE Countryman, in 2023. The Countryman is a popular model for Mini, and the electric version could help the brand attract new customers. Mini is also making some changes to its lineup of gasoline-powered cars. The company is discontinuing the Mini Cooper hardtop and convertible, but it is adding a new performance model, the Mini Cooper JCW GP. The GP is expected to be a popular model for enthusiasts.
Mini Monthly Sales Data in the U.S
Below we have a table that shows Mini sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Mini new vehicle sales in the US.
Mini Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Mini sales volumes for the US automotive market, broken out by year. This data captures all Mini vehicle sales for the entire United States automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2005 | 40,820 | 0.00 | 0.24 | 0.00 |
| 2006 | 39,171 | -4.04 | 0.23 | -1.47 |
| 2007 | 42,011 | 7.25 | 0.26 | 9.24 |
| 2008 | 54,077 | 28.72 | 0.41 | 36.16 |
| 2009 | 45,225 | -16.37 | 0.43 | 5.76 |
| 2010 | 45,644 | 0.93 | 0.39 | -10.52 |
| 2011 | 51,004 | 11.74 | 0.39 | 1.35 |
| 2012 | 76,354 | 49.70 | 0.49 | 19.29 |
| 2013 | 71,848 | -5.90 | 0.46 | -6.67 |
| 2014 | 58,505 | -18.57 | 0.35 | -29.58 |
| 2015 | 60,077 | 2.69 | 0.34 | -3.06 |
| 2016 | 52,043 | -13.37 | 0.30 | -16.06 |
| 2017 | 47,102 | -9.49 | 0.27 | -8.50 |
| 2018 | 43,684 | -7.26 | 0.25 | -8.44 |
| 2019 | 36,165 | -17.21 | 0.21 | -18.53 |
| 2020 | 28,047 | -22.45 | 0.19 | -11.23 |
| 2021 | 35,168 | 25.39 | 0.24 | 18.93 |
| 2022 | 29,500 | -16.12 | 0.22 | -9.12 |
| 2023 | 33,497 | 13.55 | 0.22 | 0.04 |
| 2024 | 17,523 | 0.00 | 0.14 | 0.00 |
Mini U.S Annual Sales Units & Growth Chart
Below is a visual representation of Mini’s U.S sales units over time. We have both the Mini sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Mini U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Mini brand in the United States, shown against the Mini ‘s marketshare changes in the United States. This gives you a good look into how Mini has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Mini Cars & SUVs in the United States
With only two models, this is a bit of pointless section. Here you go…
The Current Mini Model Lineup & Prices in the U.S
Mini introduced the Mini Cooper SE in 2020, which was its first all-electric model. It was based on the standard 3-door hatchback but featured an electric powertrain. Over the decade, Mini streamlined its lineup by discontinuing models like the Roadster, Coupe, and Paceman, focusing more on its core models like the 3-door, 5-door, Convertible, Clubman, and Countryman. Mini vehicles saw design updates throughout the decade, with a notable emphasis on keeping the brand’s iconic look while integrating modern touches. The Mini Countryman, which is Mini’s version of a compact crossover SUV, gained prominence and saw several updates over the years. Its appeal was broadened to attract buyers interested in the growing SUV segment.
MINI Electric
Starting MSRP $30,900
The new Mini Electric is a fully electric version of the Mini Cooper hatchback. It was first introduced in 2020 and is available in the US market since 2022. The Mini Electric is powered by a single electric motor that produces 181 horsepower and 199 lb-ft of torque. It is paired with a 32.6-kWh battery pack that provides an EPA-estimated range of 114 miles. The Mini Electric can be charged using a standard household outlet, but it can also be charged using a DC fast charger. A full charge using a DC fast charger takes about 35 minutes.
MINI Hardtop 2 Door
Starting at $25,800
The 2023 Mini Hardtop 2 Door is a two-door hatchback that is offered in a variety of trim levels, including the base Cooper, the Cooper S, and the John Cooper Works (JCW). The Cooper is powered by a 1.5-liter three-cylinder engine that produces 134 horsepower and 162 lb-ft of torque. It is paired with a six-speed manual transmission or a seven-speed dual-clutch automatic transmission. The Cooper S is powered by a 2.0-liter four-cylinder engine that produces 189 horsepower and 207 lb-ft of torque. It is paired with a six-speed manual transmission or an eight-speed automatic transmission. The JCW is powered by a turbocharged 2.0-liter four-cylinder engine that produces 228 horsepower and 236 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Cooper S and JCW models add features such as a sport-tuned suspension, a performance exhaust system, and a more aggressive exterior styling.
MINI Hardtop 4 Door
Starting at $26,800
The Mini Hardtop 4 Door is a four-door hatchback that is based on the same platform as the two-door Hardtop. It is offered in the same trim levels, including the base Cooper, the Cooper S, and the John Cooper Works (JCW). The main difference between the Hardtop 2 Door and the Hardtop 4 Door is the extra set of doors. This gives the Hardtop 4 Door a more practical interior, with more legroom and cargo space. However, it also makes the Hardtop 4 Door slightly larger and heavier than the Hardtop 2 Door.
MINI Convertible
Starting at $35,700
The 2023 Mini Convertible is a two-door convertible that is offered in the same trim levels as the Hardtop 2 Door, including the base Cooper, the Cooper S, and the John Cooper Works (JCW). The Cooper is powered by a 1.5-liter three-cylinder engine that produces 134 horsepower and 162 lb-ft of torque. It is paired with a six-speed manual transmission or a seven-speed dual-clutch automatic transmission. The Cooper S is powered by a 2.0-liter four-cylinder engine that produces 189 horsepower and 207 lb-ft of torque. It is paired with a six-speed manual transmission or an eight-speed automatic transmission. The JCW is powered by a turbocharged 2.0-liter four-cylinder engine that produces 228 horsepower and 236 lb-ft of torque. It is paired with an eight-speed automatic transmission. All Convertible models come standard with a rearview camera, a six-speaker audio system, and a 6.5-inch touchscreen infotainment system with Apple CarPlay and Android Auto. The Cooper S and JCW models add features such as a sport-tuned suspension, a performance exhaust system, and a more aggressive exterior styling.
MINI Countryman
Starting at $32,650
MINI Clubman
Starting at $34,050
The Mini Countryman is a subcompact SUV that is offered in a variety of trim levels, including the base Cooper Countryman, the Cooper S Countryman, the John Cooper Works (JCW) Countryman, and the plug-in hybrid Countryman SE. The Cooper Countryman is powered by a 1.5-liter three-cylinder engine that produces 134 horsepower and 162 lb-ft of torque. It is paired with a six-speed manual transmission or a seven-speed dual-clutch automatic transmission. The Cooper S Countryman is powered by a 2.0-liter four-cylinder engine that produces 189 horsepower and 207 lb-ft of torque. It is paired with an eight-speed automatic transmission. The JCW Countryman is powered by a turbocharged 2.0-liter four-cylinder engine that produces 228 horsepower and 236 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Countryman SE is powered by a 1.5-liter three-cylinder engine and an electric motor that produce a combined 221 horsepower and 284 lb-ft of torque. It is paired with a six-speed automatic transmission. The Mini Countryman is a fun-to-drive SUV that offers a good balance of performance, features, and style. It is a good choice for those looking for a stylish and practical SUV.
MINI John Cooper Works
Starting at $34,400
The John Cooper Works (JCW) is the high-performance version of the Mini Cooper lineup. It is offered in a variety of models, including the Hardtop 2 Door, the Convertible, the Countryman, and the Clubman. The JCW models are powered by a turbocharged 2.0-liter four-cylinder engine that produces 228 horsepower and 236 lb-ft of torque. It is paired with an eight-speed automatic transmission. The JCW models come standard with a sport-tuned suspension, a performance exhaust system, and a more aggressive exterior styling. They also come with a number of features that are not available on the base Cooper models, such as a limited-slip differential, Brembo brakes, and 18-inch wheels. The JCW models are the most fun-to-drive Minis available. They offer a sharp handling and a powerful engine that makes them a blast to drive on winding roads.
Sources: Manufacturers, ANDC, JATO Dynamics.
