Ford Taurus Sales Figures

Ford Taurus

Here you will find monthly and yearly Canadian and U.S. sales figures for the Ford Taurus and its enforcement partner, the Police Interceptor Sedan. At the end of 2015, Ford started production of the Taurus large sedan in China for the local market. At the same time, rumors started that Ford was planning to end US production of the Taurus due to slow demand and was contemplating to import China-made versions to the US. Taurus sales include sales of the Five Hundred and Police Interceptor Sedan.

Ford Taurus Overview

The Ford Taurus is a discontinued full-size sedan that was produced by Ford Motor Company from 1986 to 2019. It was the best-selling car in the United States for 10 consecutive years from 1992 to 2001. The Ford Taurus is a car that holds a significant place in Ford’s history, particularly in the North American market. Introduced in 1985 for the 1986 model year, the Taurus was a groundbreaking model for Ford and played a crucial role in reshaping the design and features of American sedans. The Taurus was known for its comfortable ride, spacious interior, and long list of features. It was also a good choice for those who were looking for a car that was fun to drive.

Ford Taurus Sales Figures

While the Taurus’s primary market was North America, Ford introduced a completely redesigned Taurus specifically for the Chinese market in the mid-2010s, focusing on luxury and rear-seat comfort. Ford announced in 2018 that it would phase out most of its passenger cars in North America, focusing more on SUVs and trucks due to shifting consumer preferences. Production of the Taurus for the North American market ceased in 2019.

Ford Taurus U.S Sales Data & Charts

US Annual Sales

US Annual Growth

Ford Taurus Canada Sales Data & Charts

Canada Annual Sales

Canada Annual Growth

Ford Taurus China Sales Data & Charts

China Annual Sales

China Annual Growth

Ford Taurus Generations

1. First Generation (1986-1991):
   • Launched as a mid-size car, the Taurus’s aerodynamic design was revolutionary for its time and stood out against the more boxy designs that were prevalent.
   • The Taurus was available in sedan and station wagon body styles.
2. Second Generation (1992-1995):
   • This generation saw a design refresh, but it retained the rounded, aerodynamic shape.
   • The SHO (Super High Output) model, which was performance-oriented, continued to be popular among car enthusiasts.
3. Third Generation (1996-1999):
   • The Taurus received a significant redesign, with a more oval-inspired design, especially evident in its rear window and dashboard. The design proved polarizing.
   • Ford introduced new safety features, including side airbags.
4. Fourth Generation (2000-2007):
   • The design was toned down, moving to a more conventional look compared to the third generation.
   • It was during this period that the Taurus began to face stiff competition from Japanese automakers like Toyota and Honda.
5. Fifth Generation (2008-2009):
   • The Taurus name was briefly retired in 2006, with Ford renaming its successor the “Ford Five Hundred.” However, the Taurus name was reintroduced in 2008.
   • The car was now positioned as a full-sized sedan and had a more substantial, square design, representing a departure from its earlier aerodynamic lineage.
6. Sixth Generation (2010-2019):
   • Another significant redesign occurred, with the Taurus getting a more sculpted, modern appearance.
   • The SHO model made a return, offering a turbocharged V6 engine and performance upgrades.
   • Advanced tech features, including Ford’s SYNC system, adaptive cruise control, and collision warning, were introduced.